Talkin Google Tee Times with Kathleen and Adam on the Tech Caddie podcast

In this episode of the Tech Caddie podcast, Mike Hendrix speaks with Kathleen Oshima and Adam Jaffe from Google about the innovative Google Reserve feature for booking tee times. They discuss their backgrounds, the origin of Google's interest in golf, and the goals behind enhancing the tee time booking experience. The conversation delves into the importance of user experience, the dynamics of partnerships in the golf industry, and the potential impact of AI on future developments. They also address the significance of claiming Google Business Profiles for golf courses and the implications of booking integrations on local search results. Background articles https://www.golfcoursetechnologyreviews.org/blog/googles-book-online-button-uninvited-access-to-golf-course-tee-times https://www.linkedin.com/posts/mrmhendrix_latest-version-of-the-google-reserve-tee-activity-7292549118889967617--t6F?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAEH6agBMLUTmmOBVc4FWDGXvnj5LtOXbdw https://www.linkedin.com/posts/jonathanwride_tenfore-golf-launches-google-integration-activity-7244670257729052672-9zku?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAEH6agBMLUTmmOBVc4FWDGXvnj5LtOXbdw https://www.linkedin.com/posts/mrmhendrix_google-and-golfnow-an-update-you-may-have-activity-7237896839134375936-6Fc0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAEH6agBMLUTmmOBVc4FWDGXvnj5LtOXbdw Takeaways Google Reserve aims to simplify the tee time booking process for users. Fewer clicks in the booking process lead to higher completion rates. Partnerships are crucial for expanding Google Reserve's reach in the golf industry. User engagement with business profiles can impact search rankings. AI will play a significant role in enhancing the booking experience. Claiming a Google Business Profile is essential for golf courses. The integration of tee time slots directly into Google profiles improves user satisfaction. Feedback from the golf community is vital for ongoing improvements. The booking button should lead directly to scheduling pages to reduce friction. Understanding user needs is key to developing effective booking solutions.