The Curiosity Current: A Market Research Podcast

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The Curiosity Current: A Market Research Podcast

Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

Episodes

  1. Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

    1D AGO

    Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

    In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of "Moving Your Brand Out of the Friend Zone.

    25 min
  2. Storytelling, Service & AI: Tanya Pinto's Journey

    APR 15

    Storytelling, Service & AI: Tanya Pinto's Journey

    In this episode of The Curiosity Current, hosts Matt and Stephanie sit down with Tanya Pinto, Principal UX Researcher at Microsoft focused on Copilot AI, to explore the evolving relationship between artificial intelligence and human insight. Through the lens of both her corporate work and humanitarian efforts as founder of Baal Dan Charities, Tanya shares valuable perspectives on maintaining empathy in research, leveraging AI tools effectively, and creating space for authentic human connection in an increasingly digital world. Whether you're a researcher navigating AI integration or a leader fostering team growth, this conversation offers practical insights on balancing technological advancement with human-centered approaches.

    40 min
  3. The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi

    MAR 25

    The Keys to the Future: AI and Data Analytics with Saket Kumar of Citi

    How do AI and data shape the world? And, how can you be the sculptor? In the latest episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie Vance and Matt Mahan welcome Saket Kumar, Vice President of Consumer Analytics at Citi, to explore the true power of deep data analytics and AI in the enhancement of customer experience. Through the episode, they discuss the criticality of AI governance frameworks, balancing automation with human expertise and how organizations can effectively integrate large language models into their analytics workflows. This conversation highlights the intersectionality of generative AI and data analytics, proposing a shift in perception of AI - from a task executor to a thought partner. Tune in for actionable insights to help you understand the art of data and its meaning, and the role of AI in it all.

    45 min
  4. Mastering the Language of Data for Impact with Karen Kraft from Johnsonville

    MAR 11

    Mastering the Language of Data for Impact with Karen Kraft from Johnsonville

    Collecting data is one thing; creating impact with it is an art that needs to be mastered. In the latest episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Karen Kraft, Associate Director of Consumer Insights at Johnsonville, to share her secrets behind the art and science of turning data into impact. From mastering the chameleon-like ability to speak different business languages to revolutionizing creative testing and knowledge management, Karen shares battle-tested strategies that have earned her a seat at the executive table. Whether you're a seasoned researcher or just starting your insights journey, this conversation offers practical wisdom on building influence, telling compelling stories, and navigating male-dominated industries. Tune in to discover a whole new way of creating meaning with data.

    43 min
  5. Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon

    FEB 25

    Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon

    In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business acumen to transform consumer insights into impactful business strategies. Tina shares her expertise in integrating consumer insights into business strategy, fostering inclusivity in market research, and leveraging generative AI for transformative change. This episode is a must-listen for an inspiring discussion for professionals looking to deepen their understanding of impactful market research and strategic decision-making.

    40 min
  6. Redefining Market Research: Insights from Leonard Murphy on Innovation and AI

    FEB 12

    Redefining Market Research: Insights from Leonard Murphy on Innovation and AI

    In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Lenny Murphy, a trailblazer in market research and a thought leader in leveraging technology for transformative business impact. Known for his work with GreenBook and Gen2 Advisors, Lenny discusses his unconventional entry into the industry, his passion for innovation, and how he has evolved to become a trusted advisor to industry leaders navigating disruption. Lenny also shares his insights into the industry's evolution and gives his perspective on the role of AI in shaping the future of research. From the importance of asking the right questions to navigating the challenges of disruption, this episode is a must-listen for anyone in the market research space.

    42 min

  7. FEB 10

    The Curiosity Current: A Market Research Podcast

    Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

    1 min
  • 7 Episodes

    5
    out of 5
    7 Ratings

    About

    Do you find yourself pondering what today’s trends and insights tell us about tomorrow’s consumers? Ever wonder how technology is changing the market research landscape? Are you curious about what keeps insights professionals up at night? Get swept away by the Curiosity Current: A Market Research Podcast about two world-leading market research experts who follow their natural curiosity to bring consumer insights to life.

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