In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce.

Join them as they:

• Highlight the importance of a consistently well-functioning website for considered purchases
• Delve into the potential reasons for abandoned carts and user sessions
• Explore the challenges with utilizing AI and ML today
• Discuss the challenges facing the company and how they are looking to leverage new technology to solve them
  
  

As the Director of Engineering (Web Content and Web Platform) at Peloton Interactive, Ben oversaw all non-fitness web technology in support of the company’s director-to-consumer business, including eCommerce, web frameworks, shared resources, and the deployment principle. Prior to Peloton, Ben held positions as the Director of Digital Media Technologies at iHeartMedia; Product Technology Manager at Google; and Development Manager at Tonzof.

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