Measure Success Podcast

Carl J. Cox
  • 5.0 (4)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Measure Success Podcast

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

  1. 5 DAYS AGO

    How to Create a Culture of Trust and Accountability

    A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix the gaps and improve results. Subscribe and set notifications to our YouTube Channel.    Connect with Sean: LinkedIn: https://www.linkedin.com/in/seanglaze  Facebook https://www.facebook.com/GreatResultsTeambuilding?sk=wall  Instagram https://www.instagram.com/leadyourteam  Twitter @leadyourteam Book Rapid Teamwork, Winning Teammates, Staying Coachable Book link https://www.amazon.com/Rapid-Teamwork-Sean-Glaze/dp/0996245812?      https://www.amazon.com/dp/0996245839/           https://www.amazon.com/dp/B09DW394KD/    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    36 min

  2. 15 APR

    You Need to Know Key CFO Strategies

    Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? Let 40 Accounting help!   Connect with Jody: Website:  https://www.summitcpa.net/   LinkedIn: https://www.linkedin.com/in/jodygrunden/  Get a Copy of Jody’s Book ‘Digital Dollars and Cents’:  https://www.amazon.com/Digital-Dollars-Cents-Companies-Financial/dp/1973267373    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    42 min

  3. 8 APR

    Greatest Cost of Tariffs on American Business

    New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help you navigate these new challenges. Let’s talk!    Connect with Bill: Website: www.conerlyconsulting.com  LinkedIn: https://www.linkedin.com/in/businomics/  Instagram: @BillConerly  Book title: The Flexible Stance: Thriving in a Boom/Bust Economy  Book link: https://conerlyconsulting.com/writing/the-flexible-stance/   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    54 min

  4. 8 APR

    How to Build a Winning Sales & Revenue System

    Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works consistently. Let 40 Strategy help refine your sales process!    Connect with Mark: Website: https://modernrevenuestrategies.com/  LinkedIn: https://www.linkedin.com/in/remarkablemark/  Book title: "Are Your Leads KILLING Your Business?" Book Link: https://www.amazon.com/Are-Your-Leads-Killing-Business-ebook/dp/B0C17Y6G31    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    21 min

  5. 1 APR

    Why Now is the Best Time to Be an Entrepreneur

    Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book a 15-min intro with Nick at 40 Accounting: https://meetings.hubspot.com/ncuddigan/15-min-intro   Connect with Lewis: Website: https://birthingofgiants.com/  LinkedIn: https://www.linkedin.com/in/lewisschiff  Facebook: https://www.facebook.com/lewisschiffmentor  Twitter: https://x.com/lewisschiff  Lewis is the author of the best-selling book, Business Brilliant, which focuses on wealth- creating behaviors and attitudes for the new economy (Harper Collins 2013): https://a.co/d/ar8XrxF   His other books are The Armchair Millionaire, The Middle-Class Millionaire and The First Habit.   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    34 min

  6. 25 MAR

    How to Communicate Strategy That Drives Results

    Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn’t getting through, it’s time to make strategy simple and actionable. Subscribe to our YouTube channel.    Connect with Dr. Gerharz: Website: https://michaelgerharz.com  LinkedIn: https://www.linkedin.com/in/michaelgerharz/  Facebook: https://facebook.com/michaelgerharz  Instagram: https://instagram.com/drgerharz  Get Your Copy of ‘The PATH to Strategic Impact’: https://michaelgerharz.com/the-path   Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    38 min

  7. 18 MAR

    What Is the Best Strategy That Changes Everything

    Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen.   Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner   Connect with Dr. Thomas: Website:  https://www.leaders-academy.online  LinkedIn: https://www.linkedin.com/in/thomasdzweifel/  Facebook: https://www.facebook.com/LeadersAcademyOnline/  Get Your Copy of “Strategy-In-Action: Marrying Planning, People and Performance”: https://a.co/d/5ePyWQI    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    40 min

  8. 11 MAR

    How to Build Integrity in Business & Life

    Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn’t about talking about integrity—it’s about living it. This episode will challenge how you think about leadership and execution. Subscribe to our YouTube channel.  Connect with Jeffrey: LinkedIn: https://www.linkedin.com/in/getaklu/  Facebook: https://www.facebook.com/officialcoachjeffrey/  Twitter: https://twitter.com/GetAKlu  Get Your Copy of ‘The Integrity Game®: Motivation + Accountability = Results!’: https://a.co/d/jl0XtSh    Connect with Carl: https://40strategy.com https://www.linkedin.com/in/carljcox/ https://www.instagram.com/carljcox40/ https://x.com/40Strategy   🎧 Measure Success Podcast  https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579   🎧 $4M Strategies Podcast  https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100   📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

    43 min
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5
out of 5
4 Ratings

About

This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.

Information

  • Creator
    Carl J. Cox
  • Years Active
    2021 - 2025
  • Episodes
    215
  • Rating
    Clean
  • Copyright
    © @2023, 40 Strategy Inc. All Rights Reserved.
  • Show Website
    Measure Success Podcast

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