27 min
Annalea Krebs | Social Nature Aisle 42
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- Food
When we're at the grocery store most of us find it hard to switch to new products because we don't want to risk the 10 or 20 dollars it usually takes to try a healthier option for the first time. Well, have we got a surprise for you!
We chatted with Annalea about how her Bcorp certified company, Social Nature, gives shoppers 100% cash back when we grab a featured product off the shelf, try it, and give our honest feedback.
In this episode you'll learn why the transition to sustainable products is so hard for consumers and what future-proofing food companies are doing to make that easier. You'll hear some of the nitty gritties of price, trust, and convenience play into our shopping list-making.
And you'll also learn how full-sized samples make this journey a lot more fun—because let's face it, sometimes a paper shot glass or a chunk on a napkin at a sampling station just doesn't cut it.
Later in the conversation we beyond the free groceries, and you'll hear how food brands truly value consumer reviews — giving us the opportunity to influence future product improvement, innovation, ingredients, and packaging.
Grocery shopping can be a force for good AND we can make a few bucks while we're doing it. So let's get into it! Here's Annalea Krebs from Social Nature.
Learn more at www.socialnature.com.
When we're at the grocery store most of us find it hard to switch to new products because we don't want to risk the 10 or 20 dollars it usually takes to try a healthier option for the first time. Well, have we got a surprise for you!
We chatted with Annalea about how her Bcorp certified company, Social Nature, gives shoppers 100% cash back when we grab a featured product off the shelf, try it, and give our honest feedback.
In this episode you'll learn why the transition to sustainable products is so hard for consumers and what future-proofing food companies are doing to make that easier. You'll hear some of the nitty gritties of price, trust, and convenience play into our shopping list-making.
And you'll also learn how full-sized samples make this journey a lot more fun—because let's face it, sometimes a paper shot glass or a chunk on a napkin at a sampling station just doesn't cut it.
Later in the conversation we beyond the free groceries, and you'll hear how food brands truly value consumer reviews — giving us the opportunity to influence future product improvement, innovation, ingredients, and packaging.
Grocery shopping can be a force for good AND we can make a few bucks while we're doing it. So let's get into it! Here's Annalea Krebs from Social Nature.
Learn more at www.socialnature.com.
27 min