Production Value Matters: The Business Event Podcast

Byrne Production Services
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level. Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable! Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

  1. Global Trade Tensions: Is the Event Industry in Crisis?

    3D AGO

    Global Trade Tensions: Is the Event Industry in Crisis?

    For additional resources for #eventprofs visit www.productionvaluematters.com How are rising tariffs, trade wars, and global tensions shaping the future of the event industry? In this episode of Production Value Matters, host Matthew Byrne sits down with industry experts Nick Borelli and Evan Babins to break down how shifting trade policies and geopolitical uncertainty are impacting live events, conferences, and experiential marketing. Tune in for a candid conversation on how event professionals can stay resilient, adapt their playbooks, and even use events as a force for unity in a divided world.

    45 min
  2. Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage

    APR 1

    Event Industry Advocacy: Wendy Porter on Creating Impact Beyond the Stage

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Wendy Porter, founder and chief events officer at Wendy Porter Events. Wendy shares her journey from corporate event management to founding her own agency, discusses her advocacy work with the Live Events Coalition, and offers insights on creating memorable experiences through detailed planning. She also addresses current challenges and future trends in the events industry.

    41 min
  3. Why Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron Kaufman

    MAR 25

    Why Anyone Can Call Themselves an Event Producer (And Why That’s a Problem) with Aaron Kaufman

    For additional resources for #eventprofs visit www.productionvaluematters.com In this candid episode of Production Value Matters, host Matthew Byrne is joined by Aaron Kaufman, President of Fifth Element Group. They discuss the current state of the events industry, challenges to professionalization, and the necessary steps to transform events from a vocation into a legitimate industry with standards, ethics, and business credibility.

    53 min
  4. How Do You Build Buzz Without Big Budgets?

    MAR 18

    How Do You Build Buzz Without Big Budgets?

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.

    27 min
  5. Trade Wars & Your Events: What You Need to Know About Tariffs

    MAR 11

    Trade Wars & Your Events: What You Need to Know About Tariffs

    For additional resources for #eventprofs visit www.productionvaluematters.com How do tariffs shape the events industry—and what can you do about it? In this episode, host Matthew Byrne unpacks the hidden ways international trade policies impact the meetings, incentives, conventions, and events market. From exhibit booth construction and AV rentals to catering and travel costs, tariffs can quietly reshape budgets and logistics. Don’t let unexpected costs catch you off guard—tune in and take control.

    14 min
  6. The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More

    MAR 4

    The Secret Sauce to Game-Changing Partnerships: Lessons from Netflix, CBC & More

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Brett Hendrie, Director of Strategic Events at the Rotman School of Management at the University of Toronto. With over 20 years of experience, including his transformative tenure at Hot Docs, Brett shares insights on developing engaging content for diverse audiences, building strategic partnerships, and leveraging technology for hybrid event formats.

    29 min
  7. Is Events Truly an Industry – and Does It Even Matter?

    FEB 25

    Is Events Truly an Industry – and Does It Even Matter?

    For additional resources for #eventprofs visit www.productionvaluematters.com In this panel episode of Production Value Matters, host Matthew Byrne is joined by Nick Borelli from Zenis and Evan Babbins from Scotiabank's event planning team to explore a provocative question: Is events truly an industry? They examine real-world examples like the 2019 Toronto Raptors championship parade and the Mandalay Bay shooting to explore the consequences of insufficient industry standards, while debating potential paths forward for the events profession.

    52 min
  8. Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

    FEB 18

    Scaling Event Marketing: Product-Led Growth Lessons from SaaS with Jillian Ruiz

    For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

    38 min
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    About

    Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered. Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level. Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable! Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9

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