The Podcast Space

The Podcast Space, Ana Xavier
  • 5.0 (15)
  • MARKETING
  • UPDATED WEEKLY

Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show that will elevate your podcasting journey. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Us as Hosts

    3D AGO

    S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Us as Hosts

    It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior. The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact. But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women. While video podcasts are gaining traction, audio still leads: 52% of women overall consume podcasts45% listen to audio-only shows33% watch video podcasts The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube. Chapters: 00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity04:35 – Audio vs. Video Podcasting: What the Data Really Says06:30 – Who Is the Female Podcast Listener in 2025?08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges11:00 – What Genres Are Women Really Listening To?14:05 – Social Media and Discovery: How Women Find New Podcasts Now17:10 – Representation Matters: Why Female Hosts Connect More Deeply21:25 – How Listeners Take Action: From Follows to Subscriptions25:40 – What You Should Do With This Data27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool30:20 – Monetization Insights: How Female Listeners Support Creators33:45 – Final Thoughts Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)-...

    43 min
  2. S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities

    APR 16

    S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities

    Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do with talent. If you want to build a reputation in your niche, get recognized by your peers, or monetize your podcast through visibility, this episode is a must-listen. 🎧 Perfect for: Podcasters who are ready to grow their platform, attract professional opportunities, and get unstuck from comparison or imposter syndrome. Chapters:00:00 – Feeling Behind While Others Get Ahead01:45 – Why Mindset Keeps Podcasters Stuck03:20 – How Fear of Rejection Impacts Your Actions04:33 – Reaching Out Strategically (Email + LinkedIn Tips)06:18 – What Consistent Action REALLY Looks Like07:12 – Building Credibility Over Time (Not Overnight)09:00 – How to Stay Generous Without Getting Bitter10:25 – Quick Recap & Next Steps Stop Waiting—Start PitchingThere’s a common thread among podcasters who land deals, grow visibility, and get big wins: they ask for it. Most awards, sponsorships, and speaking spots are not invitations—they’re self-submitted. Ana shares why waiting for permission is keeping you small, and how your next opportunity might be one pitch away. Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-97-feeling-stuck-while-others-thrive-heres-how-to-actually-land-podcast-opportunities Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    12 min
  3. S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley

    APR 9

    S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley

    When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In this podcast episode, Liz shared very practical advice on where to start and how to grow your brand effectively, plus how to design swag your podcast fans ACTUALLY want to wear! Chapters:00:00 Introduction to Branding for Podcasters00:20 Meet Liz Mosley: Design and Brand Expert01:57 Key Considerations for Effective Branding05:14 The Importance of Consistency and Trust07:56 DIY Branding vs. Professional Help13:10 Launching Your Podcast: Practical Tips16:02 Liz Mosley's Podcast Journey20:22 Standing Out with Unique Branding24:23 Poking Fun at Yourself24:50 The Power of Sonic Branding25:43 Elevating Your Podcast with Sound Design26:21 Merchandising for Podcasters27:29 Creative and Practical Merch Ideas29:25 Sustainable and Thoughtful Merch34:51 The Importance of High-Quality Swag Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-96-from-scroll-stopping-covers-to-cult-status-merch-branding-that-works-with-liz-mosley Subscribe to Liz Mosley's Podcast: https://buildingyourbrand.net/ View Liz's Website: https://www.lizmosley.net/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    44 min
  4. S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox

    APR 2

    S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox

    Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exposure through effective website strategies, and the insights were too valuable not to share. Chapters:00:00 Introduction and Common Podcasting Questions01:14 SEO and Content Strategies for Podcasters03:29 Website Strategies for Podcasters07:36 Optimizing Episode Pages for SEO13:08 Leveraging Backlinks and Internal Links16:40 Monetizing and Promoting Your Podcast21:10 SEO Maintenance and Optimization Tips24:50 Boosting Local SEO for Your Podcast25:08 Maximizing Sponsor Visibility25:34 Creating Helpful Links and Pitching Guidelines26:51 Importance of Sponsorship Packages and Media Kits28:41 Debating Podcast Landing Pages vs. Hosting Platforms31:10 SEO Benefits of Podcast Content32:59 Using Transcripts and Show Notes for SEO34:38 Recommended Tools for Podcasters37:08 Investing in a Professional Podcast Website38:36 Using 'We' vs. 'I' in Your Brand49:00 Conclusion and Final Thoughts Why Your Podcast Needs Its Own SpaceOne of the first things Aime emphasized was the importance of having a dedicated space for your podcast. Too often, podcasters lump their shows onto a business website without realizing that a podcast requires a unique strategy. A podcast website should be its own brand, focused on driving engagement and subscribership without compromising the business goals of your website. The best time to consider separating your podcast into its own domain is when you're ready to grow it into an independent entity. This shift allows you to create focused content that attracts specific audiences and, in turn, delivers more meaningful leads to your associated business. Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-95-full-website-or-single-podcast-page-a-strategic-guide-for-podcasters-with-aime-cox Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf" rel="noopener noreferrer"...

    50 min
  5. S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit

    MAR 26

    S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit

    When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’ before you pursue coaching? This episode will draw from the questions I often receive on my Instagram DMs and behaviors I've noticed since working closely with podcasters as a podcast producer since 2018. The insights I'll share come from my experiences, conversations with industry experts, and a strong focus on women, multilingual individuals, and underrepresented communities in podcasting. Since launching my company in 2020, I’ve worked with podcasters globally, from Australia to South Africa, Sweden, and Mexico, which has provided me with a truly international perspective on the medium. Many strategies have been tested across cultures, so let's dive in: Chapters:00:00 Introduction: When to Hire a Podcast Coach00:22 Understanding Podcast Coaching01:14 Collaborative Insights and Listener Feedback02:11 Types of Podcast Coaches and Their Approaches03:38 Overcoming Misconceptions About Podcast Coaching05:52 Identifying the Need for a Podcast Coach14:15 Budgeting for Podcast Coaching16:21 The Value of Investing in a Podcast Coach20:20 Free Advice vs. Professional Coaching22:12 Conclusion: The Importance of Collaboration Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-94-is-it-time-to-hire-a-podcast-coach-clearing-up-myths-and-finding-the-right-fit Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    26 min
  6. S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority

    MAR 19

    S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority

    As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Chapters: 00:00 Introduction: Leveraging Your Podcast for Good00:47 What is Podcasthon?01:26 The Impact and Growth of Podcasthon in the Podcast Community02:32 How to Participate in Podcasthon03:58 Best Practices for Highlighting Nonprofits05:36 Creating Engaging Content for Podcasthon07:45 Promoting Your Podcasthon Episode09:55 Recap and Invitation to Join Podcasthon What is Podcasthon?Launched by French entrepreneurs Jeremie Mani and Yves Delnatte, Podcasthon is an initiative that doesn’t require you to raise funds but rather focuses on generating awareness. The idea is simple: select a nonprofit close to your heart, create a podcast episode, and release it during the week of March 15 to 21. This initiative creates a wave of awareness for nonprofits, leveraging the strong connection between podcasters and their audiences. Resources mentioned in this episode:Learn about Podcasthon at podcasthon.org Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-93-maximize-your-podcasthon-episode-do-good-boost-engagement-build-authority Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    11 min
  7. S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!

    MAR 14

    S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!

    Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapters: 00:00 Introduction to Email Marketing for Podcasters01:36 The Power of Email Marketing03:10 Common Misconceptions and Challenges of Podcasters06:33 Effective Newsletter Formats for Podcast Hosts09:57 Creating Consistent and Engaging Content 17:36 Tools and Strategies for Success for Podcast Hosts19:33 Conclusion and Special Offer The Hidden Gem in Podcast MarketingMany podcasters shy away from email marketing, overthinking its complexities and harboring misconceptions about what a successful newsletter entails. But here’s the truth: email marketing can drastically increase your chances of monetization and help grow your podcast audience. I've tested the strategies I’m about to share not only for my brand, The Podcast Space, but also for my clients who have longed to start a newsletter but felt defeated by the dreaded "empty page syndrome." Why Email Marketing MattersDid you know email marketing offers one of the best returns on investment? For every dollar you spend, you're likely to gain $36 back. That’s a staggering 3600% ROI! Despite being one of the oldest marketing tools, it’s highly effective in connecting with audiences and driving sales. One of the biggest advantages for brands is its trackability, which can be murkier in the podcasting realm. The Power of ConnectionFor podcasters, newsletters offer a level of intimacy and directness that social media often cannot. Unlike the noise on social media feeds, where only about 1-4% of your audience sees your content, emails land directly in your subscribers’ inboxes, offering a distraction-free way to engage with your content. This direct line to your audience is invaluable. Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-92-think-newsletters-are-too-hard-try-these-5-easy-formats-for-podcasters Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf" rel="noopener noreferrer"...

    22 min
  8. S3 91. Podcast Listening Trends: New Edison Research Data (2025)

    MAR 5

    S3 91. Podcast Listening Trends: New Edison Research Data (2025)

    Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and the results might surprise you. Get your Ultimate Newsletter Kit: 5 Easy Formats for Busy Podcasters - thepodcastspace.kit.com/newsletter-for-podcasters Chapters: 00:00 Introduction to Podcast Listener Insights00:58 Understanding Your Audience01:56 Key Findings from Edison Research04:52 Actionable Tips for Podcasters05:57 Engaging with Your Listeners07:50 Conclusion and Next Steps Resources mentioned in this episode:Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-91-where-are-podcast-listeners-tuning-in-new-edison-research-data-2025 Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

    9 min
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About

Your Podcast is more than just 'content' - it can be the most powerful tool in your business! But how do you effectively use it to create a meaningful impact worldwide? This podcast explains exactly the systems and strategies you need to implement to get more online visibility and relevant guests, and be successful without overwhelm. Hosted by Podcast Content Strategist and Award-winning Marketeer, Ana Xavier (she/her), The Podcast Space is a highly actionable, ethical, and 'imperfect' show that will elevate your podcasting journey. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Information

  • Creator
    The Podcast Space, Ana Xavier
  • Years Active
    2023 - 2025
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © Copyright 2025 The Podcast Space, Ana Xavier
  • Show Website
    The Podcast Space

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