57 min

The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights Marketing Trends

    • Marketing

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

57 min

More by Mission

The Data Chief
ThoughtSpot
Mission Daily
Mission, Stephanie Postles, Albert Chou
IT Visionaries
Mission
Marketing Trends
Mission
The Future of Cities
Mission
Hidden In Plain Sight
Mission