Author Larissa Zimberoff has a strong connection with our own host Sarah Masoni, Sarah’s in her book! The book, “Technically Food: Inside Silicon Valley’s Mission to Change What we Eat” is available both in book and audio format and is the story of Larissa’s love of both technology from living in the San Francisco Bay Area and her love of food. Sarah Masoni sums it up perfectly with her quote, “The only thing more intimate that eating food is writing about it”, which Larissa has done masterfully. The details of the thought that goes into the planning, experimenting and creating food for the world then putting those details in the correct words is truly a challenge and Larissa’s book is as much art as it is science. The route to becoming a successful writer (meaning you can make a living doing it) was of course the familiar route of necessity. After being laid off from two Bay Area high tech jobs and being accepted to grad school in between those jobs, Larissa packed it up and moved to New York to finish grad school. Two years later, she received her MFA in creating writing and began starting a career. Having type one diabetes and a need to know about the food she was consuming was part of her pursuit to write in the area. But it was also fueled by the questioning by family, friends even strangers on the street who wanted to know about the new foods: “Are these new foods healthy?’ “What’s in them?”. And with all the movements going on such as Farm-to-Table and Farmers’ Markets, more and more transparency was coming to the food chain. The new movement has become the technology behind everything and that technology is complex and not easily understood. Partly to satisfy her need to know and partly to educate the world, Larissa began understanding, documenting and dissecting the situation in order to tell others. A thought leader in pulling back the curtain on food sourcing and processing, Larissa covers the topics from Algae as food to lab-produced whey to plant-based meats to give the real story on what people are putting into their bodies. She also talks about food marketing and takes a look at the future, asking select experts what they see food will be in 20 years. An incredible perspective from a brilliant and inquisitive mind.

"Masoni and Marshall the meaningful Marketplace" with your hosts Sarah Masoni and Sarah Marshall

We record the "the Meaningful Marketplace" inside NedSpace in the Bigfoot Podcast Studio in beautiful downtown Portland.

Audio engineer, mixer and podcast editor is Allon Beausoleil

Show logo was designed by Anton Kimball of Kimball Design

Website was designed by Cameron Grimes

Production assistant is Chelsea Lancaster

10% of gross revenue at Startup Radio Network goes to support women entrepreneurs in developing countries thru kiva.org/lender/markgrimes

Thank you for listening to The Meaningful Marketplace Podcast with your hosts, Sarah Masoni of Oregon State University's Food Innovation Center and Sarah Marshall, owner of Marshall's Haute Sauce. Connect with us on Instagram @meaningfulmarketplacepodcast. 

Call our hotline with questions for Sarah and Sarah at 503-395-8858. If you want to support our show, write us a review, share episodes with friends, or subscribe to our Patreon.

Producer: Sarah Marshall of The Joy of Creation Production House
Audio engineer, mixer, and podcast editor: Haley Bowers 
Show logo design: Anton Kimball of Kimball Design 
Production Coordinators: Dave Drusky