There’s a saying that goes, “Not my monkey, not my circus.” Basically, it means “that’s not my problem.” For your own peace of mind in your personal life, it might be good to adopt that attitude — if it’s not something you have to worry about, why should you? In business, though, that can’t be how you think — not if you want to succeed long-term or grow your young business into a juggernaut. That’s why from its infancy, Ring has employed the exact opposite approach: everything is everyone’s problem. And when you’re building a company that has a mission to deliver complete home security to all who need and want it, there are an awful lot of problems to solve. 

Ring started with a simple video doorbell, but the people behind that product always had a vision that saw past the horizon. The company’s mission was to make the world better, and it has despite numerous missteps and heartbreaks along the way. How? Find out on this episode of Business X factors with Leila Rouhi, the President of Ring.   

Main Takeaways:  

• It Takes a Village:  Business is about buy-in. Customers have to buy into your products and services, and your employees have to buy into your mission and the work they do. By keeping everyone involved in all aspects of the company — from product development to customer service — you create an environment where everyone is rowing in the same direction. And as a result, the customer is served better and more effectively more often, which keeps them coming back
• It’s Not a Party:  In order to consistently grow and bring new solutions to the table, you can’t spend too much time patting yourself on the back. A victory should not give way to a celebration, but instead, it should just open you up to start working on the next big problem. 
• Continuous Product Development: Nailing the launch of a new product can feel like hitting a moving target on top of a runaway train. Rather than shooting for perfection, product development should be seen as an ongoing information-gathering process and a way to bring more value into your customers’ lives. That will keep everyone on the team motivated to create the kinds of products that can be winners out of the gate.

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