SalesBeat Podcast Veena Giridhar Gopal

Following our last blog and podcast, today we speak to the founders of TraceX Technologies, a blockchain start-up in the supply chain space. TraceX Technologies is an AgriTech start-up based out of Bangalore. Tracex’s flagship agri-tech platform FOODSIGN™ leverages the power of Blockchain to digitize the food and agriculture eco system to make the supply chain clean, credible and traceable. The platform connects multiple participants across the supply chain and help them securely exchange verifiable and auditable data leading to mutual trust, accountability and transparency amongst the participating actors. The platform helps showcase sustainable sourcing, consumer trust, impact metrics (economic, social and environmental) and compliance with food safety & sustainability standards.
Srivatsa, one of the founders has 20+ years of experience in technology and is passionate about building technology solutions for social good. He has led many initiatives around software product management, engineering and solution sales in both enterprise software corporations and start-ups in Agriculture, Food and Education.
Similarly, Anil has worked in both IT products and services organizations, delivering client value through delivery and implementation of innovate solutions mainly in the Global banking industry across the world.
Learn more about how TraceX leverages blockchain to provide transparency in supply chains and helps delivery smart, efficient and sustainable solutions in today’s podcast!

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To learn more about TraceX:
Visit their website: https://tracextech.com

Or email :
anil@tracextech.com
srivatsa@tracextech.com

From insurance to copyrights to supply chain management, blockchain technology has become the talk of the town. But, how will this ‘newish’ technology actually affect your company? And how can you get started?

A blockchain is an ever-expanding collection of records, or blocks, that are connected and safeguarded via encryption. The supply chain can benefit from the use of distributed ledger technology to boost confidence and ensure that goods are what they seem to be.

A business or customer may use the chain to track a product all the way back to its origin by simply scanning a QR code or looking up a special identification online.In the FMCG sector, there has been a lot of activity, with businesses establishing trial programmes and some even ramping their initiatives to full production. However, there are still many difficulties and uncertainties to be resolved.

To understand the implications of this technology for the Food & beverage and the FMCG sector, stream our podcast now!

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Numerous positive interactions that foster a sense of trust lead to customer loyalty. Every interaction does not need to be flawless. However, devoted customers/shoppers can help your business in other ways than just using their credit cards.

Your satisfied customers can all increase your sales, whether you consider them brand champions, net promoters, or heroes of word-of-mouth marketing. This could be done by recommending your brands to their friends and relatives, posting about their experiences on social media, or giving positive reviews.

Karim Choueiri, a pioneer in the customer loyalty market, is our guest today, and we discuss how Wecheer combines technology and customers in the most effective manner to create long lasting customer-brand relationships.

Wecheer opens the door to customer-brand connections that are personalised and advantageous for both the business and the public. Instead of pushing advertisements on consumers who aren’t interested, they promote more experiences with added value to retain existing customers and those who are more likely to become customers.

To learn more about Wecheer, stream our podcast now!

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Customer loyalty is the choice of a customer to continue making purchases from a specific company because they believe that company provides the greatest overall product, customer experience, and price in its category. If a customer has a high level of loyalty, they won't be as likely to transfer to a competitor for reasons as straightforward as better advertising or a lower price.
Companies may proactively enhance client loyalty by using personalised marketing automation and predictive analytics.
Businesses should set up a customer loyalty programme that rewards customers for their ongoing purchases. Implementing loyalty programmes can significantly boost customer lifetime value for relatively little money.To learn more, Stream our latest episode of salesbeat podcast now!

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A retail media network essentially refers to a collection of digital channels owned by a retail company, which is offered to FMCG/CPG companies for advertisement purposes. This gives businesses the opportunity to advertise to shoppers who are already in store, on the website or registered with the loyalty program. This ensures that the ad leads directly to sales and leads to a better ROI.

Our guest today, Seamus McHugh is the sales director of Intouch and has been working with the retail sector for a long time now. Intouch harnesses the power of data and connects with shoppers by instantly and intelligently delivering highly engaging and profitable in-store experiences with digital-first data-driven mindset.

We talk about how the inception of this new innovative marketing model has been successful not only in personalising the shopper experience but also in creating new revenue streams for the retailers.To learn more, tune in to our podcast NOW!

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Find Intouch information:

Website: www.intouch.com
Email: seamus@intouch.com

Retail media is a way of marketing products to consumers/shoppers at the point of sale. This concept is not new – think of traditional marketing activities such as product sampling or personalised offers on ecommerce platforms.But today, technology enables on-premise data at retailers to personalise a shopper’s experience in store.
It allows you to customise your message to increase trial, improve ROI and provide a seamless shopper experience. You can go even further by personalising your offers to appeal to different shopper segments and, in the future, to each individual shopper.
These unique selling propositions, not only benefit the retailer and the brand but also the consumer.
Tune in to know more NOW!

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