Business Lunch Roland Frasier

Welcome to a new episode of Business Lunch. In today’s episode, Ryan Deiss and I dive deep into some more nuances of content creation in today's digital age. We’ll talk about finding the balance between maintaining audience engagement and avoiding content fatigue. Join us for a fresh perspectives on managing your content strategy effectively without overwhelming your audience or yourself.
Highlights:

"If you're chasing everybody then you know, you're going to maybe even turn off your core audience"

"If you produce great content, then your audience will tell other people about it, and people will find you."

"The whole way that you're missed is you're there, you leave, and then you come back again at some point."

Timestamps:

00:00 - Content Creation Challenges
01:09 - The Downside of Overproduction in Content
04:26 - Discussing Creator Burnout and Audience Fatigue
07:53 - Practicality of Content Quantity vs. Quality
09:18 - Lessons from Influencers on Audience Retention
11:28 - Evaluating Target Audiences and Content Relevance
16:22 - Strategy Shifts in Content Production
20:31 - Creating Impactful Content Without the Grind
26:26 - Benefits of Intermittent Content Release
31:01 - Paid Promotion and Consistency in Content

CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: / rolandfrasier
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📱 Facebook: / rolandfrasierpage
💼 LinkedIn: / rolandfrasier
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Mentioned in this episode:
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Welcome to a new episode of Business Lunch. Is your social media strategy stuck on repeat? Let’s talk about why your social media strategy needs a makeover. Join Ryan Deiss and me as we dissect the latest social media trends. Forget the follower frenzy - we're going to discuss why engagement might not be the golden ticket anymore. Discover how savvy businesses are shifting gears, focusing on private interactions, and thriving in the new social media era. Learn how to adapt your strategy for success, because in this episode, we're serving up actionable tips to help you navigate the ever-changing social media world. 
Highlights:
"It's fascinating, isn't it? The idea is not to try to do it yourself. Your idea is not to do it by yourself."
"So what we're seeing is that social media I think people are starting to realize that if I post and I'm a nobody nobody's gonna see it. So what's the point?" 

"You ain't that good. So you're probably not going to win organically especially in a post follower world when this whole game is no longer about build followers."

Timestamps:
00:00 - The Shift in Social Media
00:47 - Welcome and Introduction
01:46 - Engagement vs. Readership
03:30 - The Misconception of Engagement
05:15 - Social Media for Web Traffic
07:28 - The Challenge of Content Creation
09:05 - Evolution of Social Platforms
10:00 - The Middle Influencer Dilemma
18:33 - The Dual Role of Social Media
26:49 - Future of Social Media Platforms

CONNECT 

• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
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Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss shares his experiences and lessons from transitioning his company to remote work. Discover the strategies that helped me and him optimize team performance in a remote setting and the critical decisions that shaped their work culture. This episode is a must-listen for anyone navigating the complexities of remote work or considering such a transition.
Highlights: 
"Optimize for the team, not the individual. That's what a company has to do."

"We had to tell everybody you're no longer allowed to come back into the office unless you're coming in here for a team meeting planning purpose."

"We need to get back under the same roof occasionally because when we do, we get more work done in a couple of days than we would in a month just by being in the same room."

Timestamps:
00:00 - Remote Work Challenges
03:40 - Discussing Dell's New Work Policy
06:08 - The Efficiency of Remote Work vs. In-Person
09:09 - Digital Marketer's Shift to Remote Work
10:25 - Defining Company Policy on Remote Work
13:27 - The Transition from Hybrid to Fully Remote
15:52 - The Importance of Leadership Proximity
17:48 - Maintaining Culture in a Remote Setting
18:09 - Key Takeaways from Moving to Remote Work

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and I dive into the drama behind Birkin bags and the exploration of the lawsuit against Hermès. This episode isn't just about luxury handbags; it's about the fascinating intersection of marketing, exclusivity, and antitrust issues. This discussion will quench your thirst for knowledge about the Birkin drama. You'll learn the strategies that make brands desirable and the challenges that arise from exclusivity in today's competitive market. Don't miss this episode that unpacks a high-profile lawsuit and dissects the secrets of luxury brand success!
Highlights:
"It's not about having the bag; it's about being worthy of the bag."
"Luxury is not a product; it's a pathway."

"Exclusivity doesn't just add value; it defines it."

Timestamps:
00:00 - Introduction: The Hermès Lawsuit Overview
00:58 - Birkin Bags: Luxury or Antitrust Issue?
02:27 - Legal Insights on the Birkin Lawsuit
04:03 - Is Hermès' Strategy Anti-Competitive?
05:00 - Discussing Tying Arrangements in Luxury Sales
06:47 - Lawsuit Details: Birkin Buying Criteria
09:09 - Personal Anecdotes: Buying Birkin in Store
13:09 - The 'Birkinification' of Business Models
16:55 - Hermès' Recycled Leather Initiative in Paris
19:20 - Broader Implications for Business and Marketing

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Ditch the cubicle, fire up your hustle! This episode of Business Lunch serves up a sizzling recipe for entrepreneurial success. Forget dry talks about perseverance – we're diving deep into the secret sauce of passion! Join us as we unlock the power of combining your burning desire with unwavering grit. Whether you're new to the business world or a pro looking to reignite the spark, this episode is here to help you overcome hurdles, turn your passion into profit, and stay fired up even when the going gets tough. Get ready for actionable advice, inspiring stories, and a healthy dose of "you-got-this" motivation!
Highlights:

"Success is not just about what you accomplish in your life, it's about what you inspire others to do."

"Facing challenges is inevitable, but giving up is optional. It's your choice to rise and push forward."

"Passion fuels perseverance, and together they can overcome the highest of hurdles."

Timestamps:
00:05 - Introduction to Passion and Perseverance
02:15 - The Genesis of a Business Idea
04:20 - First Challenges and Overcoming Them
07:35 - The Role of Passion in Sustaining Momentum
10:50 - Strategies for Staying Motivated
13:45 - Learning from Failures
17:30 - Building a Supportive Network
22:10 - Key Milestones in Business Growth
25:40 - Advice for Young Entrepreneurs
29:55 - Looking Forward: Future Goals and Aspirations

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...

Welcome to a new epiosde of Business Lunch. In this episode, we dive deep into the entrepreneurial journey of Robin Alex, co-founder of High Level, an AI-powered all-in-one CRM platform. Discover how a childhood business enthusiast evolved into a software innovator, reshaping digital marketing for businesses. Robin shares his unique story from selling game servers to developing a platform that simplifies and enhances the way businesses interact with their customers. Tune in for inspiration, insights, and invaluable advice for both aspiring and seasoned entrepreneurs!
Highlights:

“We've taken all the different software applications that most businesses need and use, and combined them into one place to make it super easy to use."

"I always have something on the side, and I’m still going to try pursuing both. That's honestly what I did from that point on."

"If you can really help a business grow, they want you to stick around forever."

Timestamps:
00:00 - The importance of choice in career paths.
02:30 - Beginnings of Entrepreneurships
03:49 - Family and Entrepreneurship 
06:23 - Work-Life Balance
07:40 - Shifting Expectations
08:05 - Crisis and Opportunity
09:58 - Transition to Corporate
12:40 - IT Consulting and Digital Marketing
15:20 - Longevity in Business Relationships

CONNECT 
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
 • Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉  https://msha.ke/rolandfrasier/
Connect with me on social:
🎵 TikTok: 
/ rolandfrasier  
 📸  Instagram: 
/ rolandfrasier  
📱 Facebook:a...