Truelogic DX Podcast

Truelogic DX
Truelogic DX Podcast

Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.

  1. 13/12/2024

    Ep. 123: Designing for Conversions: UX/UI Strategies for E-Commerce Success

    Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.

    36 min
  2. Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth

    18/10/2024

    Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth

    Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

    17 min
  3. Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ

    27/09/2024

    Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ

    Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, or are they going to fight back harder this time? Let’s find out in this podcast.

    20 min

  4. 19/09/2024

    Ep. 120: How to Prepare Your Company for Public Backlash

    This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.

    24 min
  5. Ep. 119: Optimizing Your eCommerce Store for the Holiday Rush

    13/09/2024

    Ep. 119: Optimizing Your eCommerce Store for the Holiday Rush

    In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online store. From holiday shopping trends to must-do tips for prepping your eCommerce site, we’ve got you covered so you can keep up with the Christmas rush.

    26 min
  6. Ep. 118: Digital Primer | Championing Brand Love in Digital Marketing

    05/09/2024

    Ep. 118: Digital Primer | Championing Brand Love in Digital Marketing

    Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building brand love, and her role in mentoring young marketers at the 2024 PANA Brand Academy.

    22 min
  7. Ep. 117: Content Teardown: Sun Life vs. AXA Philippines

    30/08/2024

    Ep. 117: Content Teardown: Sun Life vs. AXA Philippines

    We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and placing their content under the microscope, examining every nook and cranny of their websites to see how their content strategies stack up against each other.

    21 min
  8. Ep. 116: SEO Teardown: PLDT vs Converge

    22/08/2024

    Ep. 116: SEO Teardown: PLDT vs Converge

    The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organic traffic, backlinks, domain authority, impressions, page speed, and website health scores.

    29 min
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    Ratings & Reviews

    5
    out of 5
    2 Ratings

    About

    Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.

    Information

    • Creator
      Truelogic DX
    • Years Active
      2022 - 2024
    • Episodes
      123
    • Rating
      Clean
    • Copyright
      © Truelogic DX
    • Show Website
      Truelogic DX Podcast

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