Truelogic DX Podcast Truelogic DX

We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising.

So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age groups.


In this episode you would be learning:


Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.


SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.



To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

[00:02:13] - Understanding the Baby Boomer generation

[00:08:21] - Rise of Millennial financial independence

[00:14:20] - Targeting generational behaviors in marketing

[00:17:16] - Generational differences in online habits

[00:19:50] - Generational perspectives on mental health

[00:26:54] - Millennials’ pivotal role in the digital landscape

[00:30:06] - Communicating effectively with Baby Boomers

[00:33:35] - Consumer behavior can vary across generations

Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode!

Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come.

Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will increase in the coming years. Who won the internet and what does it mean for your business?

Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested?




Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.


SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.


AD SPEND - Ad spend is the cost of acquiring users using paid advertising sources. It’s the amount of money an app’s marketing team spends on digital advertising and traditional advertising campaigns.



To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

[00:00:42] - Increase in digital advertising spending, particularly on Google Ads

[00:02:47] - Comparison of the cost per clicks for various industries in international benchmarks

[00:06:53] - Analysis of the cost per clicks for different industries in the Philippines

[00:12:28] - Engagement rates and click-through rates for different industries

[00:17:25] - Summary of the digital advertising landscape 

"That's nuts, that's almost $400 per one click – a click, not a conversion, not a lead."

“Great click through rates on search, but not great conversions. Low click through rates on display, but easy conversions.”

Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative power of mobile-first strategies in today's rapidly evolving market.

Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO?




Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.


SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.


KEYWORDS   - In terms of SEO, they're the words and phrases that searchers enter into search engines to discover content, also called "search queries." If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.



To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

[00:01:25] - Comparing Website Authority

[00:07:25] - Comparing PAL and Cebu Pac SEO

[00:09:39] - Brand Preference and Target Markets

[00:15:40] - Comparison of PAL and Cebu Pacific

[00:22:47] - Page Ratio Impact on Traffic

[00:24:58] - Comparing Pal and Cebu Pacific

“Well, I would say they both had things that they did well and things that they did poorly in. But if we're looking at the numbers, we're looking at traffic, we're looking at what kind of traffic they drive, I'd say PAL kind of takes the lead here. “