The Quiet Light Podcast Quiet Light

Dean Ginsberg is the Co-founder of Winback Pro, a brand that works with DTC brands to reactivate dormant email subscribers. Winback uses an AI-driven scoring, filtering, and deliverability stack to reactivate clients' inactive emails and unlock thousands of dollars in incremental revenue from leads they've previously paid for. 
Dean has over a decade of experience leading retention strategies for hyper-growth and enterprise companies, including Hello Fresh, Burger King, Teepublic, and Revel. He is also a Coinbase and Brave Health advisor and a WE ARE THE BOARD member. Before Winback, he was the Founder and CEO of Stacked Collective, a company that helped fast-growing companies build their first-party data strategies and transform their cross-channel marketing programs.
In this episode… Email marketing is a highly effective and versatile digital marketing strategy that enables businesses to connect directly with their customers, cultivate trust, and establish long-term relationships. However, executing successful email marketing campaigns requires expertise that many brands may not possess.
Whether you are a small business owner or a marketing professional, Dean Ginsberg, an experienced email marketer, affirms that email marketing can aid you in reaching your target audience and achieving your marketing objectives. While several businesses may have a clean, segmented email list with subscribers who have opted in to receive their messages, only a few of these subscribers may convert into paying customers. To address this issue, Ginsberg shares his journey of building an email marketing firm specializing in reactivating dormant emails through advanced filtering and deploying a proven playbook to avoid spam traps. This approach enables businesses to generate incremental revenue from their previously unengaged audiences.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Dean Ginsberg, Co-founder of Winback Pro, to discuss how businesses can reactivate their dormant emails. Dean shares his professional background, the genesis of Winback Pro, building a successful email marketing program for dormant audiences, and email marketing strategies for ecommerce businesses.

Dan Cass, also known as Inventor Danny, serves as the Inventor and Executive Consultant of Liddle Speaker. This innovative Bluetooth speaker attaches to various surfaces, including the MagSafe iPhone charging spot and metal, wood, plastic, and glass surfaces. Liddle Speaker offers seamless connectivity to any Bluetooth-enabled device, including iPhones, Android devices, tablets, computers, and more. 
Dan is a seasoned product development and launches expert with extensive experience in every aspect of the process — from ideation to manufacturing to business development and sales. Possessing a reverse-engineer mindset, he has successfully designed and developed several consumer products for the entertainment and consumer electronics industry, securing multiple utility patents.
In this episode… Are you tired of the daily grind of a nine-to-five job? Do you aspire to be your own boss, manage your own schedule, and pursue your passions? You are not alone!
Many people have abandoned traditional employment and ventured into entrepreneurship. Dan Cass, an inventor, experienced a similar transition. He acknowledges that shifting from an employee to an entrepreneur can be daunting but also incredibly exhilarating. As an entrepreneur, you can establish something that is genuinely your own. Dan shares his entrepreneurial journey of building a company that designs Bluetooth speakers that attach to various surfaces.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Dan Cass, Inventor and Executive Consultant of Liddle Speaker, to discuss his journey as an entrepreneur. Dan shares his professional background in engineering, entrepreneurial lessons learned from it, how he got into entrepreneurship by inventing and patenting products, and the genesis of Liddle Speaker. 

Amy Wees is the CEO of Amazing At Home, an ecommerce consulting company that has helped over 1,000 brands launch private label products on numerous commerce channels, including Amazon. Amy’s wealth of knowledge and experience in product development and sales and marketing has enabled her to advise emerging entrepreneurs to develop their own successful businesses. Amy is an entrepreneur, consultant, and business coach who also shares ecommerce tips and tricks on her podcast The Seller Roundtable.
In this episode… Sourcing the right products for your ecommerce business can be a challenging task. As an entrepreneur, you may be uncertain about the best places to source high-quality products. While it's true that foreign markets like China, Mexico, and Jordan offer unparalleled sourcing opportunities, navigating these markets can be daunting. 
Entering foreign markets can be a complex process that requires a deep understanding of the region's language, culture, and business practices. If you're looking to source products from these markets, ecommerce expert Amy Wees recommends seeking the help of industry experts. These professionals have the experience and connections to connect you with manufacturers and suppliers from China, Mexico, and Jordan. She shares how she's running sourcing trips and trade shows for entrepreneurs to learn how to source their products profitably, meet with manufacturers and service providers, and network with other industry professionals.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Amy Wees, CEO of Amazing At Home, to discuss techniques for sourcing products from China, Mexico, and Jordan. Amy shares her entrepreneurial journey starting Amazing at Home, their sourcing trips and shows to help brands source products from Mexico, Jordan, and China, and the benefits of attending the sourcing shows and trips as an entrepreneur.

In this episode… Entrepreneurship is a multifaceted field that encompasses starting a venture from scratch or acquiring an established business and scaling it up. However, purchasing an already-running business is a complex task that requires thorough research, planning, and strategy.
To streamline the business buying process, Elaine Eason, a seasoned business advisor, recommends seeking the assistance of brokers and advisors who possess in-depth knowledge about mergers and acquisitions. These experts have access to a vast pool of sellers, know the best financing options, and can guide you through the process. Communicating your needs and aspirations earlier to them can help you identify the right business that aligns with your vision and goals as an entrepreneur. With their expertise and support, you can make an informed decision and secure the best possible deal for your business acquisition.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Elaine Eason, Business Advisor at Quiet Light, to discuss the best practices for buying a business. Elaine shares her experience of selling an ecommerce business through Quiet Light, recommendations for buying a business, financing options for someone wanting to buy a business, the importance of communicating your needs as a business buyer to a broker or advisor, and the value of understanding the business you want to acquire.

Richart Ruddie is the Founder of Captain Compliance, a data security company helping businesses operate in compliance with regulations related to data privacy and security. He is a Strategic Advisor at BRANDefenders, a digital marketing company that offers numerous branding services. Richart has founded multiple online marketing, SEO, and reputation management businesses, including Alpha Paw, Class Updates, and The Reputation Management Company. He has also been featured in Entrepreneur Magazine, Forbes, The Wall Street Journal, and more.
In this episode… Ensuring compliance with the General Data Protection Regulation is essential for the success of any business, as violations of privacy laws can lead to hefty fines. However, navigating the intricate web of regulations can be daunting for organizations of all sizes.
According to compliance expert Richart Ruddie, the constantly evolving regulations have made taking control of online privacy and ensuring compliance a significant challenge for many brands. Compliance requirements range from data retention policies to cookie compliance, and companies are struggling to find the right solutions to obtain user consent. Richart shares his journey of building a compliance and data security company to provide clients with the knowledge and tools they need to navigate compliance requirements.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Richart Ruddie, Founder of Captain Compliance, to discuss data privacy and compliance. Richart shares how he got into the field, data privacy and compliance for ecommerce brands, the services Captain Compliance offers, and website cookies compliance and consent.

Pat Grady is the Founder of Amazing Ads, an international advertising agency focusing on PPC management and optimization on Amazon, Walmart, Target, Google Ads, YouTube, and other mainline advertising platforms. He also founded print-on-demand companies RhinoFish Media, Just So Posh, and Regalo Marketing, which are involved in wholesale, retail, and print preview and visualization technology. Pat has a reputation of driving results with analytical skills focused on optimization problem solving, tracking, attribution, and tool-building.

Sal Conca is the CEO of Amazing Ads, with 20+ years of expertise in digital marketing and video development for performance-based advertising. He is an inbound marketing specialist who helps businesses build, grow, and solidify their potential by creating content and marketing campaigns that speak to their customers and core audiences at every step of the customer journey. Sal started his career as an affiliate relationship specialist and expanded his skill set to plan and manage integrated marketing campaigns, including Google Ads, YouTube, email marketing, content marketing, and social media. He is also an adjunct professor at Stony Brook University, where he teaches a comprehensive Digital Marketing course in their MBA program.
In this episode… In today's digital age, marketing is more critical than ever for the success of any ecommerce business. However, executing effective marketing strategies without the proper expertise can be challenging — and that's where a professional marketing agency comes in.
Marketing experts Pat Grady and Sal Conca say that by partnering with marketing agencies, you gain a wealth of knowledge and experience to help you develop dynamic strategies that propel your brand forward. Whether it's video marketing, content marketing, targeted marketing, or PPC management and optimization, these professionals can help you navigate the complex world of digital marketing. They share their journey running an internet marketing agency to help ecommerce brands create a comprehensive marketing plan calculated for maximum impact and ROI.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Pat Grady, Founder of Amazing Ads, and Sal Conca, CEO of Amazing Ads, to discuss how ecommerce brands can thrive through marketing. They talk about the philosophy behind the start of Amazing Ads, video and targeted advertising, using data and analytics for effective advertising, and Amazing Ads’ business model.