Ecommerce Marketing 101 Dash

In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at homewares company Piglet in Bed. Rhiannon discusses the importance of building a strong brand identity. She shares how Piglet in Bed have approached short-form video content on platforms like TikTok to build brand awareness and grow their community to 100k followers. She also talks through why the DTC brand is starting to open brick-and-mortar stores.

In this episode of Ecommerce Marketing 101, we’re joined by Rebecca Polding, Senior Digital Trading Manager at pet food brand Forthglade. Rebecca talks us through relaunching their Shopify site in just 18 weeks, where she goes for marketing inspiration, and how they’ve set up their recurring revenue subscription programs.

In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps. Matt explains how the brand approached restarting their paid acquisition efforts in 2023. He covers how using a variety of paid media creative can help to reach different advertising goals and ecommerce targets.

In this episode of Ecommerce Marketing 101, we’re joined by Yang Liu, Founder and CEO of materials science company JustWears. Yang explains the journey of JustWears as a challenger brand with environmental and social messaging at its heart.

In this episode of Ecommerce Marketing 101, we’re joined by Josh Lewis, Senior Growth and Ecommerce Manager at performance drink brand MOJU. Josh explains how the brand adapted to selling their products online, their approach to their website redesign, and how they made successful videos for their Meta ad campaigns.

In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory. Ben explains the brand’s approach to customer lifecycle marketing, highlighting the strategies to tailor customer journeys to their unique behaviours and provides insights on how to scale subscription revenue.