The Market Authority Show with Stefanie Lugo Stefanie Lugo

Discover how these crucial changes can transform your approach and elevate your real estate business in 2024. 🏡✨
Hey real estate pros! 🌟 I'm diving deep into the recent NAR Settlement and its massive impact on our industry—particularly how it reshapes branding strategies for agents like YOU. In this video, I unpack why understanding and articulating your value to clients is now more crucial than ever. Whether you're struggling with client retention or looking to enhance your market presence, I've got actionable tips that will set you apart. 🚀

📌 In this down-to-earth conversation, learn:
- Why the NAR Settlement is a game-changer for real estate professionals.
- How to adapt your branding to meet new market demands.
- Strategies to articulate your value effectively to clients.
- Tips for transforming challenges into opportunities for growth.


#ReferralMarketing #ClientRetentionTactics #ClientCommunicationStrategies #RealEstateAgents #BrandingForRealtors


📕 TABLE OF CONTENTS 📕
0:00 - Intro
1:11 - NAR Settlement Overview
3:14 - Branding Intangibles
14:56 - Client Workflow Strategies
19:25 - Enhancing Client Experience
21:37 - NAR Impact on Clients
24:16 - Brand Pivoting Techniques
28:17 - Schedule Market Authority Call
30:35 - Call to Action

SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:
Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B
5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG
Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

------------------------------------------

Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info


// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance...

Today I’m in the hot seat!! My long-time video editor and producer, Zeke, interviews ME on the Market Authority Show. 🏡✨ In this wide-ranging conversation, we dive deep into my journey of content creation, the challenges my husband Bryce and I have faced in the competitive world of real estate, and the innovative strategies that propelled us to success. If you're a real estate professional looking to elevate your brand and attract your dream clients through engaging video content, this is a must-watch!
In this video, we cover:
- The significance of aligning your content with your overall business goals 🎯
- Why authenticity and passion are key in connecting with your audience ❤️
- Our pivot to long-form podcast-style content and its unexpected benefits 🎙️

#BusinessStrategies #Podcasting #VideoProduction #OnlinePresence #VideoEditing

📕 TABLE OF CONTENTS 📕
0:00 - Intro
1:18 - Stefanie Lugo's Real Estate Journey
4:55 - Viral Honeymoon Videos Explained
11:02 - Travel Videos: Brand Impact
14:37 - Content Strategy for Business Growth
18:08 - Inspiring Audience Action
20:20 - YouTuber Burnout Reasons
24:25 - Importance of Personal Branding
27:30 - Deep Audience Connection Strategies
32:05 - Effective Content Strategy Tips
35:51 - Introverts Overcoming Challenges
46:14 - Podcasting for Life Balance
53:23 - Parenting Insights
56:46 - Hilarious Parenting Moments
58:45 - Baby Sleep Training Tips
1:07:20 - Outro

SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:
Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B
5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG
Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

------------------------------------------

Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info


// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the

Unlock Real Estate Success with Video Strategies! 🏡 As a real estate marketing maven, I guide agents on how to market themselves effectively on and off social media to magnetize their dream clients. In this video, I join forces with my video editor, Zeke, from XYZ Media to dive deep into the solopreneur approach to video content in 2024. Discover minimal effort strategies that are impactful without draining your resources. Learn why it's crucial to start with quantity for data, then pivot to quality for engagement.
Stay ahead in 2024 with these indispensable video strategies tailored for real estate pros. Whether you're navigating the digital branding landscape or striving for that perfect balance in your content, this video is your roadmap. Dive in now! 🌟

#ContentCreation #Launch #Techniques #DigitalBranding #VideoPosting

Interested in jumpstarting your YouTube channel? Sign up for the waitlist below for this BRAND NEW program mentioned in the episode:
https://www.vidcontent.xyz/youtubenexus

Zeke's Equipment Guide Video:
https://youtu.be/hxpPTiS3AbU?si=lEuzeSPR8WLvugVd

📕 TABLE OF CONTENTS 📕
0:00 - Intro
1:26 - Solopreneur Approach Explained
3:49 - Leveraging Video Content 2024
10:32 - Starting with Video Content Creation
13:44 - Investing in Quality Gear
17:31 - Scripting Your Videos
21:35 - NAR Settlement Impact on Real Estate
24:28 - NAR Settlement & Buyer's Agents
28:34 - Cold Calling Post-NAR Settlement
29:14 - Getting Started with Video Marketing
32:05 - Mindset for Video Creators
35:40 - Optimal Platforms for Video Content
38:56 - Best Video Lighting Sources
40:20 - Avoiding Gear Overinvestment
44:51 - Video Production Process
46:24 - Simplifying Video Creation
51:24 - Post-Editing Video Steps
57:45 - Zeke's Future Endeavors
1:01:14 - OUTRO

SHOP MY ESSENTIAL REAL ESTATE SYSTEMS:
Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B
5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG
Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7

------------------------------------------

Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie

---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes -...

Facing a quiet period in your real estate career with no clients in sight? Don't fret; it's an opportunity to refine and revamp your strategies for long-term success. As a seasoned real estate marketing expert, I'm here to guide you through the essential actions you need to undertake during these slower times.
In this video, "3 Must-Do Actions for Agents With No Clients," I delve into practical, no-nonsense tips aimed at real estate agents looking to attract their dream clients and bolster their business, even during lulls.

As mentioned, we're rolling out THREE game-changing guides crafted just for you: The Time Management Guide, The Referral Mastery Guide, and The No-Fail Follow Up Guide!

Join me in embracing these strategies that are tailor-made for real estate pros looking to level up.

Get the Guides 👉 www.stefanielugo.com/level-up-week

#ClientBase #CoachingWeek #LeadGeneration #SystemsAudit #Marketing #DreamClients #TimeManagement #ClientBase #Prospecting #CoachingWeek


📕 TABLE OF CONTENTS 📕:
0:00 - Intro
1:42 - Market Authority Update
7:44 - Strategies for Realtors Without Clients
11:29 - Step 1: Shake the Tree Strategy
11:42 - Step 2: Nurture Your Real Estate Database
15:21 - Step 3: Business Development for Realtors
16:49 - Recap
18:18 - Essential Systems for Real Estate Success


Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie


---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info


// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your...

Struggling in the shifting sands of today's real estate market? 🏠💡 Dive into "3 Ways to Escape the Real Estate Rut" on the #MarketAuthorityShow. I'm Stefanie, your go-to mentor for transforming real estate agents into market leaders.
My mission? To guide you in marketing yourself on and off social media, attracting your dream clients effortlessly. This episode is a goldmine of strategies and systems designed to liberate you from the daily grind, helping you pivot from lead chasing to becoming chased.

SHOP THE GUIDES HERE! 👉 https://stefanielugo.com/level-up-week

#RealEstate #MarketAuthorityCommunity #ReferralBusiness #RealEstateMarketing #DreamClients


📕 TABLE OF CONTENTS 📕
0:00 - Intro
1:09 - Rebranding Significance
5:30 - Podcast Changes
7:53 - Market Authority Shop Overview
10:58 - Time & Task Management Guide Tutorial
12:02 - Business Clarity Importance
13:40 - Feedback for New Guides
14:12 - Thanks for Tuning In!


Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie


---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info


// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?



---------------------------------------­------

In today's video, we dive deep into the essential steps every real estate pro needs to take to transition from the endless chase of leads to having dream clients chase YOU. We'll explore the pivotal question: Do you need a course, coaching, or just to buckle down and do the work? 🏠✨
Key Takeaways:
- Identifying whether a course, coaching, or hands-on work is what you need to elevate your real estate business.
- Understanding the importance of knowing your clientele and how to effectively market to them.
- Learning how to implement systems and strategies to grow your business and maintain sanity.

#RealEstateStrategies #RealEstateMarketInsights #RealEstateProductivity #RealEstateBusinessDevelopment #RealEstateJourney


📕 TABLE OF CONTENTS 📕
0:00 - Decision to Find Help
1:32 - Identifying Need for Educational Courses
6:05 - Determining Need for Personal Coaching
10:18 - Recognizing Time for Independent Work
12:48 - Self-Assessment: Identifying Your Category
13:41 - Strategies for Overcoming Inaction


Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie


---------------------------------------­------


Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

// FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/

// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇

►Canva - https://partner.canva.com/c/2779009/6...
►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase)
►SendOut Cards - https://www.SendOutCards.com/u/brycelugo
►Reva - https://www.thinkreva.com/marketautho..
►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge)
►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link)
►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info


// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!
I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?