The Market Authority Show with Stefanie Lugo

Stefanie Lugo
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The Market Authority Show with Stefanie Lugo

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

  1. MAR 4

    Why Cold Calling & Door Knocking Aren’t Necessary in 2025

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Implements systems that turn every client into a lifelong referral source → Establishes a magnetic brand that brings leads to you effortlessly Stop cold calling and start building a thriving referral-driven real estate business! In this video, I’m sharing why cold calling isn’t the best use of your time in today’s market and what you should do instead to attract high-quality real estate leads without the frustration. Whether you’re tired of outdated strategies or seeking proven systems to grow your real estate business, I’ve got you covered. Here’s what you’ll learn: - Why cold calling has low conversion rates and wastes valuable time. - How to focus on relationship-driven lead generation to boost your client experience. - The power of social media strategies that actually convert and save you time. - How to implement systems that turn every client into a client for life. - Steps to create a magnetic real estate brand that keeps leads coming to you. Your time is too valuable to spend chasing leads that don’t convert. With the right business systems, you can build a real estate business rooted in referrals, effective lead generation strategies, and an abundance mindset. It’s time to replace scattered marketing with a consistent plan that works. Watch now and discover how to stop cold calling for good! Don’t forget to like, subscribe, and let me know how this video resonates with you. Your next level of success starts here! 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: a href="https://stefanielugo.com/coaching"...

    12 min

  2. FEB 25

    The One Social Media Strategy Every Referral-Based Real Estate Agent Needs

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Sparks meaningful conversations that build trust and attract ideal clients → Leverages an off-social media system to capture and convert leads effectively Stop wasting time on social media and start turning your efforts into real estate leads that grow your business! In this video, I’m sharing the social media strategies that top agents use to attract clients, generate referrals, and create a thriving real estate business—without feeling glued to your phone or overwhelmed by content creation. You’ll learn: - The #1 mistake real estate agents make when using social media and how to fix it. - A step-by-step approach to engaging with your audience to spark meaningful conversations. - The importance of having a solid off-social media system to manage leads effectively. - How precision messaging can attract the right clients who resonate with your expertise. Real estate success isn’t about hustling harder or posting just to post—it’s about building simple, sustainable systems that work for YOU. I’ll show you how to create a lead generation strategy that feels effortless and aligns with your goals, so you can deliver a world-class client experience and scale your business without burnout. If you’re tired of spinning your wheels and want to build a referral-driven real estate business with clarity, confidence, and an abundance mindset, you’ve come to the right place. Watch now, take action, and let me know which tip helps you the most in the comments! 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: a href="https://stefanielugo.com/coaching" rel="noopener noreferrer"...

    14 min

  3. FEB 19

    How to Automate Your Real Estate Follow-Ups (Without Sounding Like a Robot)

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Stops over-relying on email templates so you don’t lose valuable leads → Uses a proven follow-up script that gets responses and builds real connections Stop losing real estate leads and take control of your follow-ups with proven strategies that work! In this video, I’m sharing exactly how to automate your follow-ups the right way—without sounding robotic or losing that personal touch your clients value. Whether you’re a seasoned agent or just starting out, I’ll walk you through how to create meaningful conversations, build trust, and transform leads into lifelong clients. Here’s what you’ll learn: - Why over-relying on email templates could be costing you leads. - My #1 follow-up script that always gets a response (and why it works!). - Simple ways to automate follow-ups while keeping them personal. - The essential systems every real estate business needs for lead generation, client experience, and time management. If you’re tired of chasing leads or spending hours on outdated strategies, this video is for you. Discover how to streamline and scale your real estate business with systems designed to attract referrals, close more deals, and free up your time. Ready to take action? Schedule your free strategy session with me today, and let’s map out a customized plan to help you crush your 2025 goals. Your dream real estate business is waiting—let’s build it together! 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 a...

    13 min

  4. FEB 12

    “Should You Niche Down as a Real Estate Agent?” → The truth about niching (and how to do it right)

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Defines your niche for clearer branding and easier marketing → Attracts your ideal clients so you stop chasing leads and start getting referrals Are you a real estate agent ready to grow your business in 2025? Discover why every realtor needs a niche and how it can transform your real estate business. In this video, I’ll show you how niching down can boost referrals, streamline your lead generation strategies, and create a standout client experience that drives success. Here’s what you’ll learn: - How defining your niche creates clarity in your branding and marketing. - Proven strategies to attract ideal clients while improving time management. - Real-world examples of successful niches like move-up buyers, relocation specialists, and luxury listings. Gone are the days of chasing leads and grinding 24/7! Instead, I’ll guide you to build a referral-driven business using sustainable systems, social media strategies, and an abundance mindset. It’s time to attract dream clients, deliver a world-class client journey, and create a thriving real estate business. If you’re ready to stop guessing and start growing, schedule your FREE strategy session today! Together, we’ll map out a plan to elevate your business with systems that work for YOU. Watch now to take the first step toward a more scalable, stress-free real estate business! 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 - Intro 01:07 - Importance of Niching Down 04:48 - How to Identify Your Ideal Client 12:18 - Schedule a Free Strategy Session 12:49 - Preview of Next Week’s Video 13:15 - Thank You for Watching SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): a href="https://stefanielugo.com/time-freebie" rel="noopener noreferrer"...

    12 min

  5. FEB 5

    Content Plan for Real Estate Agents Who Hate Social Media

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Showcases your day-to-day as an agent to attract dream clients effortlessly → Keeps your content real, relatable, and engaging—no overthinking required Simplify your real estate social media in 2025 and create a strategy that’s effective, manageable, and authentic! In this video, I’ll show you how to transform your real estate business through simplified social media strategies that save time, connect with clients, and generate more real estate leads. Here’s what you'll learn: - How to document your day-to-day as a real estate agent to create engaging, relatable content effortlessly. - Why real, raw, and authentic content outperforms polished posts—and how this shift benefits your business. - One simple content hack to streamline your social media strategy and stay consistent without feeling overwhelmed. - How to tailor content to your audience’s needs for maximum impact and to build stronger connections. - Proven tips for lead generation strategies that align with showcasing your personality and expertise. If you’re tired of juggling client follow-ups, marketing, and endless tasks, this video is for you. I’ll help you create a system that works—whether you’re sharing client stories, inspections, or local recommendations, you’ll stay top of mind for referrals and real estate farming. 📌 Ready to take your real estate business to the next level? Schedule your free strategy session today to learn how to grow your business, improve time management, and deliver an amazing client experience. Let’s make 2025 your most productive and abundant year yet! 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): a href="https://stefanielugo.com/time-freebie" rel="noopener noreferrer"...

    13 min

  6. JAN 29

    FOUR Things Every Realtor Needs to Pay Attention To

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Retain clients and consistently attract new leads without the overwhelm → Grow your brand and network to stay top-of-mind and boost referrals Are you ready to transform your real estate business in 2025? In this video, I’m breaking down the 4 priorities every real estate agent needs to focus on to achieve consistent growth, attract real estate leads, and gain a steady flow of referrals. Whether you're struggling with lead generation strategies, organizing your business systems, or improving client experience, this is the guide you’ve been waiting for! Here’s what you’ll learn: - How to retain clients while consistently attracting new ones without feeling salesy or overwhelmed. - Proven steps to grow your brand and network to stay top of mind with clients and generate referrals. - Tips for mastering transaction oversight to deliver standout service and avoid costly mistakes. - Effective ways to optimize profitability by focusing on what truly moves the needle in your business. This is your year to take control of your time, streamline your systems, and embrace an abundance mindset. I’ll also share real-world examples, like how Kim Woodhouse turned her lowest GCI year into a thriving, profitable business by implementing these strategies. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 - Intro 01:28 - Simplifying Agency Operations 02:31 - Client Retention and Acquisition Strategies 06:22 - Brand Growth and Networking Tips 08:18 - Effective Transaction Oversight 09:56 - Business Organization for Success 10:27 - Profitability Optimization Techniques 11:35 - Key Focus Items for Agents 12:23 - Your Focus Priorities 13:06 - Preview of Next Week’s Video SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM...

    14 min

  7. JAN 21

    3 Silent Killers of Your Real Estate Business

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Craft engaging email newsletters that nurture leads and build trust → Use the perfect newsletter formula to stay top-of-mind with your sphere We’re talking about the 3 silent killers that could be sabotaging your real estate business success - even if you're already crushing your goals. Peak performance coach Kamille Rose Taylor reveals the hidden mindset traps keeping top producers from reaching their full potential. Whether you're a seasoned agent or just starting out, these insights will transform how you approach your real estate business. Stop letting these subtle enemies steal your success and learn how to breakthrough to your next level of achievement. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 - Intro 00:32 - Why Kamille Is Here Today 03:03 - What Is A High Achiever 05:59 - Enemies Of Success 13:36 - Effective Delegation Strategies 15:46 - Needing More Info: A Subtle Enemy 22:05 - Decision Making Hygiene 24:10 - Overcoming Perfectionism 28:44 - Embracing Vulnerability 33:34 - Overcoming Fear and Vulnerability 36:10 - The 7 Layer Dip Concept 40:42 - Barriers to Next Level Success 44:57 - Final Thoughts on Growth 46:07 - Taking Your Time for Success 47:00 - How to Reach Kamille SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 a...

    48 min

  8. 12/31/2024

    Stop Making These Fatal Marketing Mistakes for 2025

    Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you: → Build simple, effective lead generation strategies that work for YOU → Deliver a client experience that gets you referrals and repeat business → Master time management to create more balance in your life → Adapt to changing consumer behavior and stay ahead of industry trends → Leverage cutting-edge technology for smarter, more efficient marketing Stop making costly marketing blunders that could derail your real estate business in 2025! In this eye-opening conversation with Matthew Rathbun, I reveal the fatal marketing mistakes agents must avoid to stay competitive and thrive in a rapidly evolving industry. You'll discover: • Why traditional marketing tactics are becoming obsolete • The shift in consumer behavior you can't afford to ignore • How to leverage technology for maximum impact • Strategies to stand out in a crowded digital landscape Don't let outdated methods hold you back. Learn how to adapt your marketing approach, connect with your ideal clients, and skyrocket your success. Whether you're a seasoned pro or just starting out, this video is packed with actionable insights to transform your real estate business. 🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK 📕 TABLE OF CONTENTS 📕 00:00 - Intro 03:16 - Year in Review 05:31 - Misinformation in Real Estate 08:48 - Mindset Advice for Agents 14:45 - Understanding Consumer Personas 17:17 - The Zero Moment of Truth Explained 19:15 - Adapting to Consumer Expectations 21:40 - Resistance to Change in Agents 26:35 - Evolution of the Average Agent 28:19 - Cutting Through Market Noise 30:15 - Articulating Your Value Proposition 34:37 - Consumer Expectations on Experience 40:54 - Setting Up Successful Consultations 42:17 - Effective Consultation Strategies 47:05 - Weekly Action Steps for Agents 48:00 - Step 1: Time Blocking Techniques 48:20 - Step 2: Crafting Your Story 49:10 - Step 3: Focus on Personal Development 52:05 - Connect with Matthew Rathbun Online SHOP MY ESSENTIAL REAL ESTATE SYSTEMS: Get my schedules and routines for realtors in my Time Management Guide: https://bit.ly/3PFCl7B 5x your referrals with my marketing plans and scripts in my Referral Mastery Guide: https://bit.ly/49aJGTG Get my Follow Up Scripts and CRM campaigns in my No-Fail Follow Up Guide: https://bit.ly/49blJf7 ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2024): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2024): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2024): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM 👉🏻 https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM👇...

    53 min
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    4.8
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    24 Ratings

    About

    Welcome to the show where we enlighten your path to becoming a Market Authority in real estate! Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

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