164 episodes

Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail hello@thesocialfocus.co On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc 

The Social Focus Natalie & Ang: The Social Focus

    • Business
    • 4.6 • 17 Ratings

Welcome to The Social Focus Podcast! We are your co-hosts, Natalie Caron - Brand Photographer and Ang Swann-Doyon - Product Photography Stylist and we're thrilled that you're here! What can you expect from The Social Focus (formerly Instagram for Business)? We are here to help product sellers, makers, artisans and creators of digital offerings sell more of their products online and through social media. Our visual brand strategy, social media expertise and knack for all things creative will assist you in developing and maintaining a cohesive brand for your business and execute with the right strategies in place. Join us every Tuesday as we share new trends, helpful tips and our favourite, an introduction to other industry leaders who can support with techniques around SEO, social media marketing, e-commerce, Facebook ads and so much more. We'd love to connect with you and we always have something free for you on our website at www.thesocialfocus.coEmail hello@thesocialfocus.co On Instagram we are: @thesocial.focus @angela.s.doyon @natcaronphotoPer FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc 

    Farewell to Nat & Ang! Our Final Episode 😭

    Farewell to Nat & Ang! Our Final Episode 😭

    So long, farewell; we've come to say, Goodbye!

    The time has come to say farewell to The Social Focus. We want to take this opportunity to thank YOU for your loyalty and tuning in to our show every week for the past two and half years! We could have never imagined how two Canadian women stuck at home during the pandemic could reach a global audience that embraced and learned from what we had to share.

    We leave with gratitude to you and adoration and respect for eachother in our individual endeavours. We hope that you will continue to follow along with us on Instagram and TikTok from our accounts below:

    We are on TikTok & Instagram as:

    @angela.s.doyon
    @natcaronphoto

    And as we mentioned, we are having one last HUGE retirement sale for all of our programs! We're talking over 80% our original prices but the deadline to purchase is June 30, 2022!

    Visit https://www.thesocialfocus.co/retirement-sale

    You'll be able to snag
    The Product Focus for only $97 USD (plus applicable taxes)
    Our signature course that walks you through how to maximize your efforts on Instagram for your Business. Four modules and 14 lessons with two bonus lessons!

    Instagram for Business for only $97 USD (plus applicable taxes)
    Our signature course that walks you through how to maximize your efforts on Instagram for your Business.

    Instagram for Realtors for only $97 USD (plus applicable taxes)
    Our signature course but tailored for the real estate industry! Master Instagram with more confidence and unique content creation to speak to your ideal audience!

    Our Styled Stock Photography Album  for only $57 USD (plus applicable taxes)
    Over 1700+ Styled Images
    Perfect to use in your marketing collateral, Instagram feed, stories and for cover photos! The opportunities are endless and they cover every holiday and all industries including health & wellness, food & beverage, home & design and so much more!


    Thank you again for your listenership! 
    xoxo
    Nat & Ang

    • 12 min
    Selling your Products on Etsy & Shopify with Lauren Keplinger

    Selling your Products on Etsy & Shopify with Lauren Keplinger

    Curious as to how to get started selling your products with Etsy and or Shopify? Maybe you’re wondering, what’s the difference between the two? Well, we have a special guest for this episode who has done both and very successfully (while also being a mom to four beautiful children). 
    Lauren Keplinger started selling on Etsy in 2012, and has since built her monogrammed baby shop to over $800,000 in sales. In 2018 she started LaurenKeplinger.com and the Crickets to Cha-Chings podcast, where she teaches other women entrepreneurs to build, grow, and scale their e-commerce businesses to a meaningful income for their family while not letting the business take over their whole life. You can find her at LaurenKeplinger.com and on Instagram @lauren.keplinger
    Check us out on Instagram @thesocial.focus and send us a dm!
    www.thesocialfocus.co
    On Instagram we are:
    @angela.s.doyon
    @natcaronphoto
    We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

    • 31 min
    Marketing to Men... is there a difference?

    Marketing to Men... is there a difference?

    Stay with us today as we go on a bit of a tangent. We are still talking about strategy for selling your product, but we want you to take something (possibly new to you) into consideration.


    How are you marketing to men? Yes, while your ideal audience might be women it is still important to consider the other 50% of the population 😏.


    Men are also looking for gifts and to make purchases. So why can’t your product be what they are looking for? 


    This is especially important to consider as you approach holidays. Such as Mother’s Day, Christmas, and Valentine’s Day. Men are always looking for special gifts to give the women in their lives. But reaching them is going to take a different approach than what you are already doing for your ideal customer.


    When doing our research we were blown away by some of the stats! It was completely eye opening as to how different genders consume content and if taken into consideration can really help you get your product in front of more male customers.


    Check out these stats and incorporate them into your next marketing campaign:


    Men are more likely to shop online. 51% of men prefer to show online vs. 40% of women.Men are very brand loyal. When they find something they like they will continue to purchase from that company for years. They care less about price.Even though men tend to, and prefer to, shop online 71% will read direct mail. Especially if it includes a coupon.Social media platforms men typically hang out on are YouTube, Twitter, and Pinterest.Make sure your written copy is very direct and to the point.

    So interesting, right?!?!


    If you found this episode helpful we would love it if you took a moment and left us a review. We love hearing from you!
    Check us out on Instagram @thesocial.focus and send us a dm!
    www.thesocialfocus.co
    On Instagram we are:
    @angela.s.doyon
    @natcaronphoto


    We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

    • 15 min
    Lets Chat the Power of Podcasting with Teri & Sarah of Females Who Side Hustle

    Lets Chat the Power of Podcasting with Teri & Sarah of Females Who Side Hustle

    If we could scream it from the rooftops we would. Community is everything when it comes to female entrepreneurship. That is why we are so excited to share Teri and Sarah with you today. 


    These two epitomize what it means to build a community with the mission of shining a light on female businesses and business owners. There is still a lot that can be done, but they are a perfect example of what two badass women can do when they make the decision to start.


    Teri and Sarah met in their 9-5 jobs and formed a strong connection. And when they realized they both were seeking meaningful connections and open conversations about business and life, what started as a mentorship turned into a business. Females Who Side Hustle was born.


    Once it became clear that other like minded and motivated females were craving the same connection they started tossing around the idea of starting a podcast. They wanted to reach more people and it felt like the logical next step.


    Now in their third year of podcasting, Teri and Sarah are taking what they’ve learned and are helping other women start their own podcast. A logical expansion of the services they already offer.


    Terri and Sarah believe everyone has something to share no matter what business or industry they are in and that podcasts are the best way to tell your story. Either by starting your own podcast or being a guest on one. And since they have so much experience in the podcasting world we wanted to know their best advice when it comes to hosting and/or being a guest on a podcast. Here are out takeaways from the conversation:



    Sometimes the struggles are giftsPodcasting can be used in any industry, niche or businessBefore being a guest on a podcast make sure to do your do diligencePodcasting is an excellent way to grow your business or even build a business 

    Make sure you connect with Teri & Sarah at both Females Who Side Hustle and Save Her Seat:


    Website: Females Who Side Hustle
    Apple Podcast: Save Her Seat
    @femaleswhosidehustle
    @saveherseat


    And they are generously offering our listeners 10% off all merch and services! Use code SOCIAL at checkout!
    Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
    www.thesocialfocus.co
    On Instagram we are:
    @angela.s.doyon
    @natcaronphoto
     
    We love and use Buzzsprout to host The Social Focus Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

    • 55 min
    Running a successful E-commerce Business with Melanie McNamee of Lykke Pools

    Running a successful E-commerce Business with Melanie McNamee of Lykke Pools

    We love a great entrepreneurial origin story. How the idea was sparked, what problem needed to be solved, and the process they took to get to where they are now.


    If you’re like us, and love a great story, then today’s episode is right up your alley!


    Mel McNamee is the founder of Lykke, Canada’s first designer inflatable pool brand. But Lykke is about more than just gorgeous adult inflatable pools. The name comes from the Danish word meaning Pursuit of Happiness. Mel wants to help her customers elevate their backyard experience through Lykke pools. And have a rockin’ summer!


    Prior to creating Lykke Mel worked as a project manager for 10 years. She had always wanted to start her own business, but never found the right idea. Then during the summer of 2020 the right idea presented itself.


    Like so many parents with young children, summer means spending time outside in the pool. When Mel went to buy one for her daughter she wanted something that wasn’t an eyesore. But everything she found had cartoon characters on it and wasn’t “on trend”. And in terms of function, she couldn’t find anything that wouldn’t collapse, or overflow, when she sat in it with her daughter.


    So Mel went to work developing the type of inflatable pool she would want to use and soon found others wanted as well. In the first season, Lykke sold out completely!


    These last couple of years have taught Mel a ton about entrepreneurship. And herself. The lessons she has learned include:



    It’s okay to start smallEmbrace the support of your communityGet over the fear of startingListen to the feedback to help you validate new ideas for the future

    This season Lykke has unveiled new designs as well as launching a collection of hats. Make sure you check out all the beautiful designs at www.lykkeshop.com and follow along on Instagram for inspiration. ** Promocode for you! Use code: SOCIALFOCUS to get $10 off at checkout!


    Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
    www.thesocialfocus.co
    On Instagram we are:
    @angela.s.doyon
    @natcaronphoto
     
    We love and use Buzzsprout to host The Social Focus Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

    • 27 min
    How to Sell Your Products with More Confidence

    How to Sell Your Products with More Confidence

    If you’ve ever said the following: “I don’t want to be too salesy”, “selling makes me feel uncomfortable”, or “I don’t feel comfortable asking someone to buy from me” then listen up!


    One of your many jobs as a business owner is selling. But that doesn’t mean it’s something you love to do or even feel comfortable doing. Today we are talking about ways to feel confident, and proud, when asking for the sale. 


    First off, focus on the solution that your product brings. Show your customers how you are helping solve their problem. Some examples are mentioning how your product makes for a great gift or is a unique gift you won’t find anywhere else. Lean into your storytelling side.


    Let your customers do the talking for you by sharing a success story. You can do this through a post on Instagram with a photo of the product they purchased. Or read the review on a video with your product in the background. Sharing these stories shows gratitude to your customers and reinforces the good feedback customers are giving.


    Finally, educate and empower your audience. What is something they don’t know, but should? Such as, how you got started in your business, the biggest mistakes you’ve made, or how you have failed and then succeeded. This is an amazing way to create connections with your audience and customers.


    Last note. If you’re proud of what you create, this is your permission to show it off!


    Have a question for us? Check us out on Instagram @thesocial.focus and send us a dm!
    www.thesocialfocus.co
    On Instagram we are:
    @angela.s.doyon
    @natcaronphoto


    We love and use Buzzsprout to host Instagram for Business Podcast and they have made it easy and seamless (plus their customer service is by far one of the best!)
    This site contains affiliate links to products. We may receive a commission for purchases made through these links.

    • 14 min

Customer Reviews

4.6 out of 5
17 Ratings

17 Ratings

Aubrey ITunes ,

Helpful!

Super helpful podcast. I love how they wrap it up by reviewing what was gone over. It helps me a lot :).

Meltron2d2 ,

Great podcast with down-to-earth hosts

I love this podcast. I listen while at my regular job & it helps keep me motivated and inspired to go home and take actions that will help me achieve my business goals. Also, these ladies are just sweet & wholesome so it’s a joy to tune in. 🤘🏼🤘🏼🤘🏼

JamieGetch ,

Listened to EVERY episode! Amazing!

I literally listened to every single episode before writing my review so that I could give an honest assessment of this Podcast as a whole. It has been the single most helpful tool in growing my new business. Ang and Nat are hilarious and so inspiring. They’ve given me the confidence to put myself out there and try new things. Our business hasn’t even opened yet and we already have a following of about 1,500 people between Facebook and Instagram. More importantly, our followers are engaged and excited for our upcoming opening because they’ve been able to see us showing up on social media each week. That is all thanks to The Social Focus Podcast. I’m excited to register for the course and dig into that next! Thank you for all you do to help people like me succeed ❤️

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