46 min
It’s A Trap! Why You Shouldn’t Sacrifice Authenticity on Amazon Up Next In Commerce
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- Entrepreneurship
Patrick Keller, Head of Marketing and Ecommerce at Goal Zero, discusses how to convert more sales on Amazon by remaining authentic, and he explains the reason long-tail, big-risk marketing can have more ROI than traditional campaigns.
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce
Patrick Keller, Head of Marketing and Ecommerce at Goal Zero, discusses how to convert more sales on Amazon by remaining authentic, and he explains the reason long-tail, big-risk marketing can have more ROI than traditional campaigns.
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at salesforce.com/commerce
46 min