15 min
Disrupting the Beauty Binary with Matthew Herman of Boy Smells The Journey
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- Business News
Matthew Herman has always been pushing against the norm. From their time at NastyGal fashion to their current business — Boy Smells, a queer-owned fragrance and personal product brand — they’ve been encouraging people to be more authentic. Find out how this force of fashion took their vision to the world of fragrances, and how Boy Smells is pushing the confines of gender expression in an innovative way.
Matthew Herman has always been pushing against the norm. From their time at NastyGal fashion to their current business — Boy Smells, a queer-owned fragrance and personal product brand — they’ve been encouraging people to be more authentic. Find out how this force of fashion took their vision to the world of fragrances, and how Boy Smells is pushing the confines of gender expression in an innovative way.
15 min