Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast.

Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.

Join us as we explore the following topics:

• How brands can become their own influencers
• Understanding your audience and focusing on authenticity
• The importance of using user-generated content and tracking key metrics
• Emerging trends in social content creation
• How humans react to AI influencers

Lola Ortiz is a strategic marketing specialist with over ten years of experience in strategic development, target audience definition, brand launch, commercial offerings, and digital brand strategy. She is the Executive Director at Smart Cookie Media, a full-solution marketing firm focused on creating thought leadership for brands and individuals.
If you enjoyed this episode then please either:

• Follow, rate, and review on Apple Podcasts
• Follow us on Spotify
• Follow us on YouTube

IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so


Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.


Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


Connect with us on a deeper level here: https://beacons.ai/getphyllo

Check out what you can do with Phyllo here: https://www.getphyllo.com

Want to get in touch with Phyllo?
contact@getphyllo.com