Marketing Chakravyuh Nishant Goel

I have a confession to make. When I started podcasting it was a new field. I kept up a bit but after the first few weeks, it started taking time to grow (which it naturally should), and that too rather monotonously. A phase that required hard work and persistence.


do you want know what ALMOST threw me off the path? seeing people achieve success in different verticals and getting consumed by its magnificence.


And it happened less than an year ago. Happens today too at times. And that is why, today's topic, "wade through waste. tackling the shiny object syndrome" is one I am truly looking forward to, both professionally and for my personal challenges as well.


With our guest, Pia Singh.


Questions:


Views on the topic: "wade through waste. tackling the shiny object syndrome"
how would you define shiny object syndrome?
I can understand that being a marketer and with so many new things coming up everyday we are always on our toes to make some "breakthrough" and hence are more prone to it, but an interesting observation is that almost everyone experiences it, irrespective of the field of work we are in. What is the reason so many of us experience this?
Okay. I want to ask how do we manage it, but I believe a more important question right now would be, "how do I recognize I am being consumed by shiny object syndrome?"
Okay, Now I think it is more relevant to ask, how do one manage the shiny object syndrome?
How do we incorporate some good practices (and which ones) in our daily lives to safeguard ourselves from the "Shiny object syndrome"?

There is a well known saying among us marketers, "A product for everyone is a product for no one." And in today's time when getting eyeballs is as easy as getting onto Instagram or twitter, and just putting out photos and videos

so unless you provide something that no one else does, and until you make your to-be customers feel privileged and those who missed out feel bad for missing out, you are already out of the race my friend.

And that is why, today we will talk about Niches. The need, the demand and the impact on both quality of offering and customer experience, and how it impacts the company brand in both short and long run, along with many relevant questions.

Questions:

1. Views on the topic **"Find your Niche, And just stick to it."**
2. How would you define a "Niche"?
3. Need for a niche, the benefits, the examples.
4. Steps to define the niche, and more importantly, how to distill it down so that the TA is not too big for a niche, and not too small to allow profitability and scalability.
5. Since Niches are, well niches and therefor has smaller TA, how should a niched out company address competition in the market??

When we are providing some products or service, we need to reach out to people who will be interested in what we offer. People who will benefit from it in one way or the other.

And where would you find the most suitable customers? In the circles of your existing customers. No it is not "just a random thought". It is a well researched area of marketing world that gave us marketers insights in to what is the most effective way of building trust in the potential target customers.

Yes, it is your Brand Advocates. Your customers who preach about your offering as if it is god-sent. And they will share the real feedback based on the quality of work or product delivered.

And in today's episode we will explore the ways of creating the brand advocates (and much more) with our guest Pia Singh.



1. Welcome back to the show. So I want to start with exploring your views on our topic **"Are you speaking about work, Or is the work speaking about you?"**
2. What does customer feedback and UGC mean to you? how valuable are they?
3. How would you define brand advocates?
4. How should we go about to create brand advocates
5. How should we integrate the learnings in marketing strategy of the company?

When a person starts business, the obvious goal is profit. How can I, and how much can I earn from this business. And there is nothing wrong about it.

But, it is not enough to have a winning business. Any winning business needs customers. People who are paying for your offering. And before you ask them to pay you, ask yourself, "Why should they pay you?"

So let's get into today's conversation on It is about what I can do for you, not what I can Achieve with it

Your views on our today's topic: It is about what I can do for you, not what I can Achieve with it
You mentioned value, and I think the biggest problem most businesses have is defining their unique value proposition. So, how should a company define their USP?
How does defining your value help you sell high ticket products?
How do we create REAL value?
Marketing: How do we include these important aspects into the marketing strategy of the company?

Social media in today's time has become an indispensable part of our lives. And even more so for the marketing vertical of any organization. After all we, the normal people spend so much time of our day in there. Be it Instagram, snapchat, or even LinkedIn.
Truly, the benefits of a social media for any brand are innumerable.
And just like everything that is very good, has it's bad too. it's dark side. and today we are going to discuss the both. good and bad of social media.

Questions
Let's start with, what is the significance of social media in our lives? Life of a normal person and life of a marketer.
How can one leverage the social media channels?
What are the downsides of "Too much social media"? And more importantly, how to prevent that from happening?
When is social media NOT a right path to take, or to focus on in today's time? Is it possible (and advisable) to stay off social media? As an individual and a company both?
Closing: Overview: life around social media, your experience of managing different social media strategies for clients and their companies, and how to get started on social media as a startup

Disclaimer
"The views expressed are the participant's own views and channel does not take any responsibility or liability for any outcome based on the content of this interview. The interview is intended for entertainment purpose only and should not be used in lieu of legal or medical advice."

- When you are building a business, the amount of revenue you generate, and overall success of the business depends less on what your business is, and more on what you as the owner, the founder do.
- Your "why" and "how" of doing this business, how people know you and what they think of you has much larger impact on your business than you could imagine.
- And, in today's episode that is what we will cover. The impact of what people think of YOU on your business.

Questions::

1. So when you say "**It's not about the business it's all about the person",** What does it mean for you?
2. Customer centric vs employee centric org. → is that why we hear about personal branding now a days?
3. What is personal branding according to you?
1. If someone has not started working on their personal brand, what are the questions that they should ask themselves which would allow them to build.
2. Advice to people just starting out to curate how people perceive them? (Content Marketing)
4. How can one work on their content marketing?
5. Closing → Plan of action: Strategize your personal brand
1. Since we talked about importance of personal brand in quiet some depth today, hence to close the session with, what should be the next step for our audience to start building their personal brand.
2. Our topic for next week is "Social Media as a Facilitator" so don't forget to send in your questions at questions@nishantgoel.in
6. Build your personal brand cheat sheet - Lead magnet