The Joe Lemon Podcast Joe Lemon
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- Health & Fitness
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Join Joe Lemon as he engages in dynamic conversations with health experts and marketing thought leaders to explore how we optimize our bodies and our business.
Whether you're a healthcare specialist aiming to enhance patient outcomes, a private practice owner seeking growth, or a marketer targeting the healthcare industry, this podcast is your invaluable resource.
With episodes that explore the latest trends, innovative modalities/tools, and real-world case studies, The Joe Lemon Show equips you with actionable insights to elevate your expertise.
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143. Why Every Company Needs Category Evangelist | Fresh B2B Influencer Model
Today we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering.
Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting.
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
JoeLemonDotCo YouTube: Joe Lemon 🍋
Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show
↳ Be the first to see (all of) my posts and stay connected.
↳ Listen to the podcast - SalesCulture.co -
142. State of User-Generated Content: Community Content Creation Challenges
In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement.
Key Points:
Traditional content creation can be expensive and time-consuming.Trustworthy content is crucial for audience engagement.User-generated content is the most trusted form of content.Different types of UGC exist:Authentic UGC (e.g., reviews)Creator content (e.g., YouTubers)Branded content (e.g., sponsored posts)Staged UGC (least trustworthy)Examples of effective UGC implementation:Hosting online communities (e.g., Mighty Networks)Influencer marketing (done strategically)Connect with Joe Lemon
JoeLemonDotCo YouTube: Joe Lemon 🍋
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/ -
141. Syncing Sales & Leadership - Nick Klingensmith on Mastering the Art of Objectives and Execution"
In this podcast episode, Joe Lemon and Nick Klingensmith Smith delve into the challenges of aligning leadership with company goals and the struggles sales teams face.
They discuss the necessity of clear objectives, the detrimental effects of micromanagement, and the importance of leaders being open to feedback and embracing failure.
Nick highlights the need for personal responsibility and purpose alignment for sales reps, emphasizing that understanding one's motivations can drive better performance, regardless of management's actions. The conversation also touches on the significance of relationships in sales and the potential disconnect between frontline experiences and managerial strategies.
Connect with Nick Klingensmith
Linkedin: https://www.linkedin.com/in/nklingensmith/
Website: www.stridemotivation.com
Book: https://amzn.to/3NX82bW
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
Producer: www.ShapingCultureMedia.com -
140. Overstuffed Toolbox, Overcomplicating B2B Communities and 2024 Plans
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In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community.
He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his vision for the podcast in 2024, aiming to involve more B2B content creators and practitioners to contribute their knowledge and stories.
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show
↳ Be the first to see (all of) my posts and stay connected.
↳ Listen to the podcast - TheJoeLemonShow.com
Chris Colt and the Challenge Champion (00:00:00)
Joe Lemon discusses his experience with Chris Colt's training and the Challenge Champion, a group that builds B2B and online communities.
Plans for 2024 (00:01:01)
Joe Lemon reflects on his plans for the podcast in 2024, focusing on unpacking how B2B content creators are increasing high-quality leads and driving pipeline.
Challenges in Building a B2B Community (00:02:00)
Joe Lemon reflects on the challenges faced in overcomplicating the process of building a B2B community, including the pitfalls of overstuffed features and data dumping.
Understanding Customer Needs (00:06:43)
Joe Lemon emphasizes the importance of understanding customer needs, probing deeper, and simplifying the approach to avoid overwhelming people with choices.
Invitation to B2B Content Creators (00:08:33)
Joe Lemon invites B2B content creators and practitioners to share their insights and experiences, emphasizing the value of learning from those in the trenches. -
139. Authentic Content Method with Rasmus Basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.
The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/ -
138. Leadership, Building a High-Performing Company Culture with Ken Trupke
Leadership, Communication, Building a High-Performing Culture with Ken Trupke
↳ Listen to the podcast - TheJoeLemonShow.com
In this podcast episode, Joe Lemon is joined by Ken Trupke, a seasoned sales trainer. They discuss the importance of effective communication in marriage and business, with Ken advising on assuming the best intentions in others. The discussion also covers building a high-performing company culture, emphasizing clear vision, curiosity, and hard work.
Ken also discusses the challenges leaders face in connecting with their teams and suggests using the DISC model to understand behavioral styles for better communication. The episode concludes with Ken encouraging leaders to start building their desired culture, regardless of the current state of their foundational elements.
Connect on Social Recovery Lab Show
YouTube: https://recoverylabshow.com/
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show
↳ Be the first to see (all of) my posts and stay connected.
↳ Listen to the podcast - TheJoeLemonShow.com
Customer Reviews
Excellent, educational, detailed
Listened to the kimera interview, it was informative understanding (not just the guests) product but also what sets apart products, the future of treatments and the route (iv) may not be needed. Keep up the great work! Thank you
Excellent and informative
Excellent podcast! Host packs every episode with tons of amazing content, guests, and interviews that will motivate and inspire you. I highly recommend!
Real conversations
Great interviews with Joe Lemon