Bite Into Business GoNanas

In this episode, we bring in Erica Liu from Gr8nola, a superfood granola company that is just killing the granola game. Like GoNanas, Gr8nola had to adapt their business significantly during the pandemic and all the challenges it brought with it, so we talk all about adapting channel strategies, adjusting to supply chain issues, and meeting the demand of an increasingly digital world today, so LOTS of meaty topics here!

In this solo episode, we break down a lot of the principles from the life-changing book: How to Win Friends and Influence People by Dale Carnegie. What's the key to getting what you want? RELATIONSHIPS. People. Reframing everything in terms of the other persons’ needs, and we show you how to do that! If you’re facing any roadblocks to reaching your goals, this episode is for you.

In this episode, we bring in the founders of Swoon, a zero sugar simple syrup and mixers company, paving the way in the health food and beverage industry. Like Annie and Morgan, Jen & Christina were good friends before they were co-founders, so we talk all about the benefits of having another co-founder, the benefits, challenges, and funny stories! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!

In this episode we talk with Allison Ellsworth, co-founder of Poppi, the prebiotic soda company from Shark Tank, taking over the functional beverage category with over 130K followers on Tik Tok and 100K on Instagram! We cover a lot of ground, from social media strategies and brand awareness activities (peep their summer house in the Hamptons) to the pros and cons of certain channels like Amazon! This was one of our favorite episodes of the season :)

In this episode, we talk with Caitlin Mack, Senior Brand Manager of Lesser Evil, the iconic healthy snack company. We discuss some of our favorite topics: brand evolution and strategy, packaging, innovation, marketing different SKUS, and so much more - it's a juicy one! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!

In this episode we go into the nitty gritty of product design from packaging and naming, to timing and making it “shareable,” or in other words, “instagrammable.” If you have a product idea and are ready to bring it to market, this episode is for YOU! Try our infamous banana bread: eatgonanas.com and use code BITEINTOBIZ for 15% off your purchase!