No one wants to be forced to do something. Whether it’s the newest “best practice” or the “old standard,” people and companies want to be able to choose the path for themselves. At VMware, the company that offers its tech stacks and service to many of the biggest companies in the world, the idea of choice is taken to another level.  Jason Conyard, the CIO of VMware says that VMware offers companies choice when it comes to their tech stacks and servers But when you look a little closer, VMware actually takes the idea of choice so much further than that. 

VMware has placed a premium on things like equality, inclusion, and appreciation for outside perspectives, and it has prioritized making decisions that lead the company, its employees, and its clients to the success they choose. How though? Don’t bias and business outcomes come into play? What does it take to truly let humanity and technology come together in a way that works for everyone?

Main Takeaways:  

• Freedom to Choose: Companies and businesses do not want one-size-fits-all technology solutions and should be given a choice around clouds and technology that can solve real world problems.  Freedom of choice is critically important in using technology to solve business problems because not every company has the same needs, processes, or solutions, so when you offer services, make sure that you can personalize that experience to customers’ needs. 
• Simply Delightful: Frustration is often the emotion people associate with technology. As tech gets more advanced, sometimes it gets more difficult to use or understand. It’s your job as a business to strive to create the opposite, which is an amazing experience in which you lead with empathy. 
• Experiment With Ideas: Having an environment in which all ideas are encouraged allows for employees to feel free to express themselves and bring their best to the table every day. Even if not every off-the-wall idea works, it can still be a starting point of something great.

---

Business X factors is produced by Mission.org and brought to you by Hyland. 

For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.