267 episodes
The Content Cocktail Hour Jonathan Gandolf
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- Business
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5.0 • 15 Ratings
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What people want is a big outcome.
And the only way you get a big outcome is to take a big swing and be bold.
Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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Practical Steps to Improve Content Operations featuring Angus Edwardson
"Content isn't just king. It's the whole kingdom when you're talking about digital transformation.”
These are the words from content expert Angus Edwardson, Co-founder at GatherContent by Bynder.
In this episode of The Content Cocktail Hour, Host Jonathan Gandolf and Angus discuss the evolution of content operations, particularly focusing on the impact that content strategy has had on digital transformation, the role it plays in business at the strategic C-suite level, and how treating content as a strategic investment has become a prominent consideration for large enterprises. Tune in to learn the steps to revolutionizing your content strategy for success.
In this episode, you’ll learn:
Embrace a ‘content first’ strategy by prioritizing an understanding of your business and its information architecture to align content with design effectivelyAnalyze your current content operations to identify inefficiencies and adapt operating practices similar to those of product and technology teams to foster agility and speed in content deliveryLeverage AI for operational efficiencies and automation, while focusing on creating real human connections and utilizing proprietary data for unique marketing strategies
Resources:
Connect with Jonathan Gandolf on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Check out The Juice HQ: https://www.thejuicehq.com/Connect with Angus on LinkedIn: https://www.linkedin.com/in/angusedwardson/Check out GatherContent by Binder: https://www.bynder.com/
Timestamps:
[05:29] Digital transformation, content evolution, design bias
[07:48] Content seen as product and changing content teams
[10:24] Challenges in content process and technology integration
[14:34] Mapping content origin to identify inefficiencies for improvement
[18:42] AI aids marketing and allows strategic focus
[20:08] Short-term focus: Human connection, unique ideas
[23:29] A look into Binder's customer scale and support -
Welcome to The Content Cocktail Hour
What people want is a big outcome.
And the only way you get a big outcome is to take a big swing and be bold.
Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry. -
#MakeMoreTime for Crazy Campaigns with Jeff Rohrs of ActiveCampaign
CEO Jonathan Gandolf sits down with Jeff Rohrs, VP of Brand Marketing at Active Campaign, one of the best marketers in the world, and a recovering attorney and former radio DJ. The two discuss the evolution of B2B marketing and executing on crazy ideas. Jeff’s latest ambitious venture is a 29-hour digital event. Learn to be a more efficient marketer by registering for free for The Active Campaign Leap Day Extravaganza. Link below!
0:00 Introducing Jeff and Active Campaign
7:00 The Active Campaign Leap Day Extravaganza
11:08 Executing on crazy ideas
20:00 Past life as DJ
22:25 Evolution of B2B marketing
29:50 Register for free and get connected
Show Links:
Register for the ActiveCampaign Leap Day ExtravaganzaConnect with JeffLearn more about ActiveCampaignAudience: Marketing in the Age of Subscribers, Fans, and FollowersConnect with JonathanLearn more about The Juice -
Why B2B Companies Should Consider and Measure OOH Advertising
Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!
0:00 Introducing Greg and One Screen AI
3:38 Measuring out-of-home advertising
10:16 9 Priorities for the Modern B2B Marketer in 2024
14:50 HubSpot’s playbook
19:13 Testing channels, future of B2B marketing
Show links:
Connect with Greg WiseLearn more about OneScreen.ai9 Priorities for the Modern B2B Marketer in 2024The Active Campaign Leap Day ExtravaganzaConnect with Jonathan GandolfLearn more about The Juice -
Why Composable DXP Should Matter to Marketers with Christian Burne of Oshyn
Christian Burne is a WCM Implementation Expert, a Technical Architect, and the CTO and Product Development Manager at Oshyn. He’s been building websites for over twenty years. Oshyn, is a website developing company that specializes in composable DXPs, or digital experience platforms. Christian explains the technical benefits a of composable DXP.
3:10 What is DXP
5:35 Adobe acquisitions
8:00 Defining composable
12:35 Aligning teams
14:35 Benefits of being composable
19:18 Outro
Register: The State of Gated vs Ungated Virtual Event
Read: The State of Gated vs Ungated Content Report
Follow Christian: | LinkedIn | Oshyn
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn -
How to Run a Media-Led Growth Strategy with Rachel Downey of Share Your Genius
Rachel Downey is the CEO and Founder of Share Your Genius, an end-to-end podcast production company that helps brands refine their media strategy. Her tagline is, 'It’s never just a podcast.' Podcasts, the modern-day business card, function as both a channel and content. When devising a media strategy,
consider your primary objective—building a brand, expanding an audience, or generating demand. Once you have clarity on your focus, you can drive the podcast forward accordingly.
2:26 Share Your Genius
4:00 Media-led growth
6:36 Distribution activator
9:35 Strategize based on one focus
14:35 Driving demand with a podcast
18:12 Building a brand with a podcast
23:55 Metrics of success
25:35 Strategies that scale
30:55 Advice to aspirational podcasters
31:41 Outro
Read: The State of Gated vs Ungated Content Report
Follow Rachel: | LinkedIn | Share Your Genius
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Brett:| Twitter | LinkedIn
Customer Reviews
A Must-Listen for Marketers and Entrepreneurs
I recently stumbled upon the Modern Day Marketer podcast, and I can confidently say that it has become one of my go-to resources for marketing insights and inspiration. Hosted by Brett McGrath, this podcast strikes the perfect balance between being conversational and educational, making it an absolute pleasure to listen to.
Each episode features engaging discussions with industry experts, thought leaders, and successful entrepreneurs, who share their experiences, strategies, and valuable advice. The topics covered span a wide range of marketing aspects, including digital marketing, content creation, branding, and more. The guests provide actionable insights that can be applied to both B2B and B2C marketing strategies, making this podcast a valuable resource for marketers in any industry.
One of the standout qualities of the Modern Day Marketer podcast is the host's ability to ask thought-provoking questions that delve deep into the guests' expertise. The conversations are genuine, and the guests' passion for their work shines through. The episodes are well-structured, packed with valuable information, and delivered in a format that keeps listeners engaged from start to finish.
Furthermore, the production quality of the podcast is top-notch, with clear audio and smooth transitions. It's evident that Brett McGrath puts in the effort to ensure a seamless listening experience for his audience.
Whether you're a seasoned marketer looking to stay updated on the latest trends or an aspiring entrepreneur seeking guidance on building a successful brand, I highly recommend tuning into the Modern Day Marketer podcast. It is a treasure trove of knowledge and inspiration that will undoubtedly elevate your marketing game.
Awesome!
Brett gives you insight into marketing in ways other podcasts don't. Love the format and the content. you’re guaranteed to walk away with value bombs.
A Must-Listen for Marketers!
Brett and his talented guests go deep on all things marketing in this podcast! You’ll learn so many powerful insights and walk away with tangible tips that are relative to any stage of your marketing career. Seriously a great show, great host, and even better guests! Keep up the great work, Brett!