614 episodes

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.
Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

How I Built This with Guy Raz Wondery

    • Business
    • 4.7 • 29.2K Ratings

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.
Get your How I Built This merch at WonderyShop.com/HowIBuiltThis

Listen on Apple Podcasts
Requires subscription and macOS 11.4 or higher

    Less competition, more creation with Renée Mauborgne

    Less competition, more creation with Renée Mauborgne

    Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

    This week on How I Built This Lab, Renee shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

    This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    Whole30: Melissa Urban

    Whole30: Melissa Urban

    Whole30 began as a dietary experiment: For 30 days, Melissa Urban went without grains, dairy, legumes, alcohol and added sugar. She was trying to address several health problems, and the results were so extraordinary that she decided to share the diet with others.

    What followed was a blog, a series of seminars, a best-selling book and eventually a wide-ranging wellness brand that’s helped millions of people identify the best diet for their own body. But in 2015, Melissa had to rethink everything—even her own name—when she split up with her husband and business partner, Dallas Hartwig. She retained ownership of the business, and today, the “Whole30 Approved” logo appears on a range of brands, from La Croix water to Chipotle salad bowls.

    This episode was produced by Chris Maccini with music by Ramtin Arablouei.

    Edited by Neva Grant, with research from Katherine Sypher. Our audio engineers were Patrick Murray, Gilly Moon, and Robert Rodriguez.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    “Beaming” people anywhere in the world with David Nussbaum of Proto

    “Beaming” people anywhere in the world with David Nussbaum of Proto

    The popular science fiction idea of beaming someone instantly to another location was part of David Nussbaum’s inspiration to design a “holoportation box.” His company, Proto, invented a device the size of a telephone booth that projects a hologram-type image so realistic it appears someone is standing inside...

    This week on How I Built This Lab, how Proto’s technology is used today to virtually transport professors, doctors, speakers, and celebrities to classrooms, hospitals, and events around the world. But in the future, David believes Proto’s technology will end up in everyone’s living room—and will transform the way we communicate with each other.

    This episode was produced by Casey Herman with music by Ramtin Arablouei.

    It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 34 min
    MGA Entertainment: Isaac Larian

    MGA Entertainment: Isaac Larian

    Isaac Larian moved from Iran to Los Angeles at age 17 with just a few hundred dollars, and went on to build one of the biggest toy companies in the world. Along the way, he took on Barbie with a wildly successful line of punky dolls called Bratz — a success that touched off an epic legal battle with Mattel. Today, at age 70, Isaac is still the CEO of MGA Entertainment, and says he still has the fighter’s instinct that he learned in the slums of Tehran.




    This episode was produced by Alex Cheng with music composed by Ramtin Arablouei.

    It was edited by Neva Grant with research assistance and fact-checking from Carla Esteves and Zazil Davis-Vazquez.

    Our engineers were Gilly Moon and Robert Rodriguez.




    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 14 min
    Achieving greater things with Adam Grant

    Achieving greater things with Adam Grant

    “Growth is not about the genius you possess—it’s about the character you develop.” 

    That’s what organizational psychologist and podcast host Adam Grant believes, and he offers a new framework on how we can elevate ourselves and others in his latest book, Hidden Potential: The Science of Achieving Greater Things.

    This week on How I Built This Lab, insights on what great entrepreneurs have in common and the steps anyone can take to develop these skills. Plus, redesigning workplace systems to foster greater collaboration, and cultivating untapped potential in the generations to come. 




    This episode was researched and produced by Carla Esteves, with music by Ramtin Arablouei.

    It was edited by John Isabella. Our audio engineer was Neal Rauch.

    You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 37 min
    Weee!: Larry Liu

    Weee!: Larry Liu

    If you told 19-year-old Larry Liu that his hobby re-selling used electronics “for fun” would someday help him build a multi-billion-dollar company, he probably would have laughed. He was an electrical engineering student in Shanghai at the time. His goals were to land a corporate job and go to grad school in the U.S. He did both, starting with a job at Intel. But his passion for e-commerce stayed with him through his MBA and other corporate jobs. And when he moved to Northern California, Larry noticed other Chinese immigrants using WeChat to source what they needed locally - even organizing in groups to buy familiar foods and products. Larry immediately saw this as a business opportunity. And in under ten years, after facing down bankruptcy and re-orienting his business, Larry grew his e-commerce platform Weee! into a company now valued at over $4 billion.

    This episode was produced by Kerry Thompson with music composed by Ramtin Arablouei.

    It was edited by Andrea Bruce with research help from Katherine Sypher.

    Our engineers were Gilly Moon and Josh Newell.

    You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 24 min

Customer Reviews

4.7 out of 5
29.2K Ratings

29.2K Ratings

CarolynWells84 ,

Inspiring and captivating

I discovered HIBT four years ago and have been captivated by the episodes. I would go for a walk after work and listen to one a day. I started by searching for the episodes about companies I love and use…then I just listened to them all!! I am now that person that shares random trivia facts about companies when I’m with others. I recommend companies to others when I hear a story that I respect. I patron companies that I might not have noticed. Honestly, I’ve learned so much about entrepreneurship and find it so interesting, that it is a field I would have considered many years ago had I known what it was. Thank you to all who have worked to put together this wonderful podcast!

Bobby2!!!!!!! ,

Too many ads

No clue about content, couldn't focus with all the ads running.
Won't be listening any longer

pennemon ,

I love guy raz's pods‼️

I love guy's podcasts,they are SO interesting‼️❤️btw i am 9 years old...😅

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