Growing a Fruitful Brand Podcast

Fruitful Design & Strategy
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Growing a Fruitful Brand Podcast

Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.

  1. Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Episode 65

    1D AGO

    Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Episode 65

    Ben & Raj ponder the question "Is Brand Dead?"

    47 min
  2. What to Look For in a Book Designer w/ Lauren Cibene | Episode #64

    FEB 26

    What to Look For in a Book Designer w/ Lauren Cibene | Episode #64

    What is it like to work with a book designer for your first book’s cover?

    54 min
  3. How To Write a Book With Your Kids! | Episode 63

    JAN 29

    How To Write a Book With Your Kids! | Episode 63

    Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! "Escape from Terikiak" is the first book in a new children’s adventure series, and geared toward kids ages 8-13 (although all ages enjoy it). Buy the book here: https://www.benlueders.com/book In this episode of Growing a Fruitful Brand, Raj interviews Ben about: ‍‍‍The process of writing a book with your kids The challenges and joys of creative collaboration When to make something for yourself and when to share it with others Why a Walrus drinking coffee was a great creative idea ️A crazy coincidence between Ben’s book and Treasure Island Which Ninja Turtle are you? How Ben’s book almost turned into Spy Kids 2

    1h 10m
  4. A Few of Our Favorite Things | Episode 62

    JAN 15

    A Few of Our Favorite Things | Episode 62

    When your job is to be creative all the time, surrounding yourself with inspiring, creative tools becomes a big priority. In the latest episode of Growing a Fruitful Brand, Raj and Ben share each of their top five creative tools of the last year! From guitars and cameras, to fountain pens and automatic watches – there’s a lot of fun recommendations in this conversation!

    1h 10m
  5. What We've Been Up To | Episode 61

    12/18/2024

    What We've Been Up To | Episode 61

    What the heck have Raj and Ben been up to this year? It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to: A Fruitful update on their new 30 Day Brand Sprint product Raj wrote a book! The Caring House Ben wrote a book too! Escape from Terikiak Why designers should use Canva Why you should still hire an agency in 2025 Why Fruitful designs Keynote presentations Fruitful can help you design and distribute your book!

    1h 1m
  6. Branding Is In The Details w/ Darren Horwitz | Episode 60

    06/12/2024

    Branding Is In The Details w/ Darren Horwitz | Episode 60

    Raj interviews Darren Horwitz, founder of Ten Ten Group, about how major companies like American Airlines implement their brands into the smallest details such as cocktail napkins and PowerPoint decks. He emphasizes the importance of tying brand design to business strategy. Creating a positive brand experience for customers requires putting yourself in the customer's shoes and thinking about every interaction and touchpoint. Darren and Raj also discuss providing a good experience without going overboard. They give examples of how small details, such as the quality of a pen or the design of a folder, can impact the overall brand perception by creating consistency and trust at every step along the way.

    1h 6m
  7. The Death of the Follower? | Episode 59

    05/09/2024

    The Death of the Follower? | Episode 59

    Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much? At SXSW 2024, Jack Conte (founder of Patreon and the band Pomplamoose) gave a provocative talk called “The Death of the Follower & the Future of Creativity on the Web”. In his talk, Jack chronicles the history of social media, the magic of the “subscribe” button – and why everything suddenly feels different on social media now. His insights inspired this episode. Join Raj and Ben as they… Dismantle the myth of building a social media following, Reveal the truth about what you should be focusing on as a business Show how you can start to build a real community that actually drives sales! They also get into the rise of subscription platforms like Patreon and Substack – that enable “Super Fans” to support creators, in trade for exclusive content and community.

    59 min
  8. Is Good Design Worth the Money? | Episode #58

    04/03/2024

    Is Good Design Worth the Money? | Episode #58

    Chances are, you’re familiar with Liquid Death: the canned water that looks like a beer. Founded in 2018, this innovative young beverage company recently received a valuation of $1.4 Billion and has a larger social media following than all the other big water companies combined! How did they do it? Essentially, investing in unique design. In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand. Don’t miss them diving into specific brands that use design and differentiation to boost their value. Brands mentioned: Liquid Death, Fellow, Anker, Stanley, Yeti, Southwest, Levi Strauss, Gap, Madewell, Old Navy, J.Crew, KIA, Hyundai. (Also, find out why Ben has a “cupholder expander”.)

    1h 21m
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    4.9
    out of 5
    12 Ratings

    About

    Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.

    Information

    • Creator
      Fruitful Design & Strategy
    • Years Active
      2022 - 2025
    • Episodes
      71
    • Rating
      Clean
    • Copyright
      © Fruitful Design & Strategy 2022
    • Show Website
      Growing a Fruitful Brand Podcast

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