Growing a Fruitful Brand Podcast Fruitful Design & Strategy

Why does it seem so hard to build a social media following for my business? And why do I feel like I need one so much?

At SXSW 2024, Jack Conte (founder of Patreon and the band Pomplamoose) gave a provocative talk called “The Death of the Follower & the Future of Creativity on the Web”. In his talk, Jack chronicles the history of social media, the magic of the “subscribe” button – and why everything suddenly feels different on social media now. His insights inspired this episode.

Join Raj and Ben as they…

Dismantle the myth of building a social media following,
Reveal the truth about what you should be focusing on as a business
Show how you can start to build a real community that actually drives sales!

They also get into the rise of subscription platforms like Patreon and Substack – that enable “Super Fans” to support creators, in trade for exclusive content and community.

Chances are, you’re familiar with Liquid Death: the canned water that looks like a beer. Founded in 2018, this innovative young beverage company recently received a valuation of $1.4 Billion and has a larger social media following than all the other big water companies combined! How did they do it?

Essentially, investing in unique design.

In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand. Don’t miss them diving into specific brands that use design and differentiation to boost their value. Brands mentioned: Liquid Death, Fellow, Anker, Stanley, Yeti, Southwest, Levi Strauss, Gap, Madewell, Old Navy, J.Crew, KIA, Hyundai.

(Also, find out why Ben has a “cupholder expander”.)

Tune in to hear Ben and Raj tell the story of creating Raj’s new personal branding, and the branding for his publishing imprint, Lulla Publishing! Turns out that making a brand for a branding expert is quite the task.

In this second part of their two-part conversation about Raj’s upcoming novel, The Caring House, Raj shares what it’s like to unleash such a personal work out into the world. At one point, he turns the conversation around to Ben, asking what it’s been like having an aspiring author for a business partner.

The Caring House comes out on March 26th– but you can preorder it now on Amazon! All the royalties from preorder sales will be donated to The Sharing Place, the grief support center for children in Salt Lake City, UT that inspired the book.

Raj has some big news: he’s written a book! But it’s not a business book, it's a novel called The Caring House. 

In the latest episode of Growing a Fruitful Brand, Raj gets into the nitty-gritty about writing his first novel – the challenges, the joys, and even some practical tips for pursuing your own creative passions outside of your day job. He also turns the interview around and questions Ben about being the business partner to an aspiring author – especially the author of a book that deals with (potentially) off-brand subject matter. 

The Caring House comes out on March 26th– but you can preorder it now on Amazon! All the royalties from preorder sales will be donated to The Sharing Place, the grief support center for children in Salt Lake City, UT that inspired the book.

When a moving truck shows up in front of your office, everybody starts asking, “What’s going on at Fruitful?”  

So here’s what’s going on:
We’ve moved out of our downtown office
‍We have transitioned our team to 1099 (contracting)
We are focusing exclusively on strategic branding and website projects

In this episode we unpack these changes (and more) and get into the factors and decisions that led to them. Business owners often have to make difficult decisions for the health of their business. Raj and Ben share the inside-scoop behind their recent pivot – and where Fruitful is going in the future.

With The 30 Day Brand Sprint, you can become Fruitful’s exclusive branding client for 30 focused days.

Creating a new brand and website at a traditional agency can often take 6–12 months of unfocused back and forth communication. This is because most agencies are balancing so many clients and projects at a time, so they have to rely on asynchronous communication and waste a lot of time simply waiting for client feedback and revisions.

Fruitful is changing the traditional model. By focusing on each branding project one at a time, and relying on live feedback and approvals, Fruitful is able to create a custom visual brand, messaging strategy, and a dynamic website for you in 30 focused days.

Raj and Ben would love the opportunity to work exclusively with you to transform your branding, messaging, and website in 30 days.

Take our assessment today, to see if you qualify for Fruitful’s 30 Day Brand Sprint: www.fruitful.design/sprint