The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools.

Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.

Join us as we:

• Understand the difference between B2B and B2C influencer marketing
• Discuss how to build campaigns with creators and influencers
• Look at the time taken to create and launch campaigns
• Share tips for brands looking to launch their influencer marketing campaigns
• Match brand needs with large, micro, and nano influencers

Justin Levy is the Head of Influencer Marketing and Community at Demandbase. He has over 15 years of expertise in corporate social media, influencer marketing, content creation, and community building for major companies such as ServiceNow and Citrix and consulting with AMD, PepsiCo, Microsoft, and Molson Coors. Justin was named one of the 25 Top B2B Marketing Influencers to Follow in 2023 and one of the 20 B2B Influencer Marketing Experts to Follow.

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Check out the three most downloaded episodes:

• Exploring the Evolving Landscape of Influencer Marketing with Aaron King

• Exploring the Growth of Influencer Marketing in the Age of Web 3.0 with Scott Guthrie 

• The Rise of Influencer Marketing and its Impact on Digital Marketing with Oliver Lewis

If you are interested in being a guest on IMpulse: The Influencer Marketing Podcast, please complete this form: fame.so/phl-guest


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