9 min
#230: Meeting the demands of sustainability | Erica Lain Ag Future: Innovation in Agri-Food
-
- Earth Sciences
Consumers are increasingly demanding proof of sustainability, but many producers are struggling to meet these expectations. Failure to demonstrate efforts could lead to a loss of consumer trust and, ultimately, reduced revenue. Erica Lain, sustainability manager at Iowa Select Farms, joins the Ag Future podcast to share insights on the measures producers need to take to meet the growing demand for sustainability.
Consumers are increasingly demanding proof of sustainability, but many producers are struggling to meet these expectations. Failure to demonstrate efforts could lead to a loss of consumer trust and, ultimately, reduced revenue. Erica Lain, sustainability manager at Iowa Select Farms, joins the Ag Future podcast to share insights on the measures producers need to take to meet the growing demand for sustainability.
9 min