The Amy Porterfield Show

Amy Porterfield
  • 4.9 (4.5K)
  • MARKETING
  • UPDATED WEEKLY

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

  1. 5D AGO

    Why Customers Buy When They Feel Like They Belong

    The Step-by-Step Framework for Marketing That Actually Connects and Converts My friend, if you're ready to refresh your marketing approach, this episode is going to be a total game-changer for you! We’re diving deep into identity-driven marketing strategies with the incredible Veronica Romney, who has pioneered a revolutionary approach that shifts your messaging from "buy this" to "be this."  Veronica explains that true identity marketing connects your brand so deeply with somebody's self-identity—not just who they are now, but who they wish to become—that they develop a loyalty that's transformational for your business. We explore the critical difference between identity marketing and brand identity, why relationship-oriented marketing truly outperforms those old-school transactional approaches, and how businesses of any size can leverage the psychology of identity to create movements around their brands.  Veronica breaks down her four-part Identity Code framework, shares real-world success stories that will inspire you, and explains why revisiting your ideal customer avatar might be the missing piece to your current marketing strategy. Trust me, this conversation is packed with so many actionable insights that will help you bring identity marketing to life in your business! HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Connect With Identity, Not Just Features – People don't buy products; they buy a version of themselves they want to become. Move beyond "buy this" marketing to create a sense of belonging that transforms casual buyers into devoted brand champions who see you as part of their identity. 2️⃣ Follow The Four-Step Identity Code – Find your audience's true identity by listening to how they talk about themselves, test your ideas like a comedian workshops jokes, give deep meaning to what belonging looks like, and create tangible ways for people to express this identity in their everyday lives. 3️⃣ Start Identity Marketing Inside Your Organization – Before marketing identity to customers, establish it within your business. When your team strongly identifies with their roles, they'll naturally create more authentic and powerful identity-based messaging for your audience. RESOURCES MENTIONED IN THIS EPISODE: Download Veronica’s FREE ChatGPT prompts: thisisidentitymarketing.com/chatgpt  Order your copy of Identity Marketing: identitymarketingbook.com  Subscribe to The Rainmaker Podcast: Apple Podcasts and Spotify  Follow Veronica on Instagram: @vromney  Listen to Veronica’s interview with Seth Godin: The 2 Questions That Will Take Down a Hustle Marketer Every Single Time   Check out TalkBox.mom: talkbox.mom Check out Copy Posse: copyposse.com  MORE FROM ME Follow me on Instagram @amyporterfield Subscribed is back—and better than ever. For just $37, I’ll teach you the essential steps to build an audience you can monetize from day one. This live Bootcamp starts April 21st, and it’s perfect if you’ve been putting off list-building because it felt too overwhelming. Join me and let’s get your audience growing—step by step, together. 👉 Click here to join Subscribed! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    1h 12m

  2. APR 1

    How To Stop Being An All-or-Nothing Thinker

    Breaking Free From the All-or-Nothing Mindset That's Slowing Your Business Growth If you're anything like me, you've probably fallen into the trap of seeing your business in black and white – either it's thriving or failing, and there’s nothing in between! In this episode, I share my personal wake-up call (spoiler: it involves a disastrous 5K run) that revealed how my all-or-nothing mindset was holding me back in business and life. Your brain naturally craves certainty (science confirms this!), but this extreme thinking creates unnecessary pressure and keeps you stuck in perfectionism, waiting for conditions that might never come. The truth is, growth happens in the messy middle where you're taking imperfect action, collecting data, and making strategic pivots.  In this episode, you'll learn practical frameworks to shift out of extreme thinking patterns that are stalling your growth. I'll show you how to reframe missed goals as data collection opportunities, take decisive action, and embrace "phase one" thinking that gets you moving forward. Plus, I share how my own mindset shifts led to launching my Made to Scale Mastermind and Milly Club – opportunities I would have missed if I'd stayed stuck in my all-or-nothing thinking. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Mental Flexibility Is Your Superpower – Obstacles don't mean stop, they mean pivot. When launches don't hit goals or team members struggle, resist seeing it as failure and instead look for the adjustments and data that will fuel your next success. 2️⃣ Take Imperfect Action Now – Perfectionism is just procrastination in disguise. Instead of waiting for perfect systems or perfect timing, launch the simplified version, hire before you feel "ready," and treat everything as a data collection opportunity. 3️⃣ Ask Better Questions When You Feel Stuck – When the urge to quit feels overwhelming (which is normal!), ask yourself: "If quitting wasn't an option, what would I do next?" Then take that step, no matter how small, to maintain momentum. RESOURCES MENTIONED IN THIS EPISODE: The Gap And The Gain by Dan Sullivan and Ben Hardy  #525: How To Become A Master Decision Maker (& Troubleshooter)  #748: Married To An Entrepreneur: A Sit Down With Hobie’s and My Relationship Coach  MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    36 min

  3. MAR 25

    How to Make Time for the Work That Actually Grows Your Business

    Buried in Day-to-Day Tasks? Learn How Deep Work Sessions Can Boost Your Productivity and Business Results What if I told you that dedicating just one day a month to deep work could completely change your business trajectory? In this episode, I'm sharing why deep work – focused, distraction-free time for high-impact activities – is the key to making those strategic decisions that will truly grow your business! Too many entrepreneurs (myself included!) spend time reacting rather than intentionally designing their business growth. I remember spending almost a year in reaction mode – something happened, I fixed it, something else happened, I troubleshooted...and I promise you, it was not my best revenue year! In this episode, I walk you through my clear framework for making deep work a habit and share real examples of how it's revolutionized my business – from creating an amazing leadership team to making tough decisions about downsizing. These weren't always comfortable choices, but they've absolutely set my business up to thrive. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Deep Work Creates Clarity – When you remove distractions, you can make those important decisions with confidence! It's all about working ON your business, not IN it – that's how you know you're doing it right. 2️⃣ One Day a Month is a Game Changer – Imagine 12 strategic work days in a year. They add up, especially since most of us never make time for this! You don't have time for deep work – you MAKE time for it. 3️⃣ Your Environment Matters – If you feel distracted at home (or tempted to take a nap – no judgement!), change your location. Set boundaries with your team, turn off notifications, and avoid "fake productivity" that keeps you in the weeds. RESOURCES MENTIONED IN THIS EPISODE: Download the Freedom app: freedom.to  MORE FROM ME Follow me on Instagram @amyporterfield Ready to generate daily, high-quality leads that convert into paying customers? My step-by-step email marketing program, List Builders Society, gives you the proven blueprint to build a profitable, engaged list that drives consistent revenue—without the guesswork. Join my FREE Masterclass today! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    31 min

  4. MAR 18

    Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin

    Feeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters Most If you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you want. Tara has been challenging conventional business wisdom for over 16 years and brings a refreshing approach to success, productivity, and growth. She explains why focusing solely on revenue goals can lead to burnout, how to honor your actual capacity, and the importance of defining success on your own terms. We dive into why saying "no" might be your most powerful business strategy, how to escape the validation spiral that keeps you overcommitted, and the transformative difference between being "busy" and being "squeezed." HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ Your Business Should Support Your Life – Start with your personal variables and non-negotiables first. Your business is a needs-meeting machine, and your needs as the business owner must come first. 2️⃣ Honor Your Capacity – We all have different capacities based on our available resources—time, money, emotional bandwidth, support networks, and skills. Before taking on new projects, ask: "Do I have what I need to do this well?" 3️⃣ Escape the Validation Spiral – Be cautious about constantly adding new commitments to feel valuable. This leads to depleted resources, underdelivering, and a spiral of taking on even more to compensate. RESOURCES MENTIONED IN THIS EPISODE: Subscribe to What Works: Apple Podcasts and Spotify  Learn more about Yellow House Media: yellowhouse.media  Connect with Tara: whatworks.fyi  Read the Wall Street Journal article Tara shared: The Delusion of 'Profits' By Peter F. Drucker MORE FROM ME Follow me on Instagram @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    59 min

  5. MAR 11

    How To Say Less and Mean More with Communication Expert Jefferson Fisher

    Struggling to Be Heard? Master This One Communication Skill to Instantly Gain More Respect & Influence If you’ve ever found yourself over-explaining, struggling to get your point across, or avoiding tough conversations, this episode is for you. Communication expert and trial lawyer Jefferson Fisher joins me to break down the essentials of effective communication—so you can be heard, respected, and understood in every conversation. Jefferson has skyrocketed to fame as one of the most sought-after voices in communication strategy, helping millions sharpen their skills. Whether you’re leading a team, handling difficult conversations, or just wanting to show up more confidently in everyday life, Jefferson’s insights will change the way you speak and listen. We dive into why saying less actually makes your words more powerful, how to navigate emotionally charged conversations, and the small communication shifts that lead to big results in your business and personal life. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ The More You Say, The Less You Mean – Over-explaining weakens your message. Keeping your words clear and concise ensures your point lands with power and authority. 2️⃣ The Power of the Pause – Silence is a game-changer. Mastering the pause before responding instantly elevates your confidence and allows you to control the conversation. 3️⃣ Confidence Comes From Assertiveness – Confidence isn’t something you wait for—it’s something you practice. Eliminating weak language, unnecessary apologies, and filler words makes you a stronger, more compelling communicator. RESOURCES MENTIONED IN THIS EPISODE: Jefferson Fisher’s Book: The Next Conversation: Argue Less, Talk More – Grab your copy here Follow Jefferson Fisher on Instagram: @jefferson_fisher MORE FROM ME Follow me on Instagram: @amyporterfield SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

    1h 2m

  6. MAR 4

    What No One Tells You About Chasing Your First Million

    The real, unfiltered truths about chasing your first million dollars—and why it’s not what you think. If I could go back in time and sit down with the Amy who was chasing her first million dollars, this is the conversation I would have with her. And guess what? It’s not what you might expect. Reaching the million-dollar milestone in business is often seen as the ultimate achievement, but what happens when you get there? In this episode, I’m pulling back the curtain and sharing the raw, unfiltered truths about what it really takes to reach $1M—and why it won’t magically change how you feel about yourself or your business. I’ll walk you through the money fears that held me back, the lessons I learned the hard way, and the mindset shifts that finally set me free. Whether you’re on your way to your first six figures or scaling beyond seven, this episode will help you redefine success on your terms. Here Are The 3 Key Takeaways From This Episode 1️⃣ There Is Nothing Wrong with Wanting to Make a Bunch of Money Owning your ambition unapologetically makes you a more confident leader, marketer, and decision-maker. When you shrink your money goals, you shrink your business. 2️⃣ My Biggest Fear Was Losing Money—But I Wish I Had Taken Bigger Risks Fear of loss holds so many of us back from making bold moves, investing in our businesses, or taking big leaps. But playing it safe keeps entrepreneurs stuck year after year. 3️⃣ Find Your ‘Enough’—And Build Your Business Around That Instead of constantly chasing bigger numbers, define what financial success looks like for YOU. Your ‘enough’ is the number that gives you the freedom and lifestyle you want—without feeling like you always have to push for more. Resources Mentioned In This Episode Let Them by Mel Robbins More From Me Free Masterclass: How to Have a 10,000 Subscriber Year To learn more about the Milly Club and apply: amyporterfield.com/club Follow me on Instagram: @amyporterfield Subscribe & Review If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙️ Thanks for tuning in to The Amy Porterfield Show! See you next week!

    39 min
  7. A New Chapter: The End of OMME & the Beginning of Something Bigger

    FEB 28

    A New Chapter: The End of OMME & the Beginning of Something Bigger

    After more than a decade, over 750 episodes, and countless conversations with you, it's time to say goodbye to Online Marketing Made Easy. Listen in to hear what I'm up to next!

    5 min
  8. #753: 5 Time Saving Automations Every Entrepreneur Should Have

    FEB 25

    #753: 5 Time Saving Automations Every Entrepreneur Should Have

    Learn step-by-step strategies for email management, scheduling, social media, and SOPs to save time and scale your online business. In this episode, we discuss:  (4:41) Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture.  (7:32) Email automation. Only check your email once a day and set up an autoresponder for the other times.  (9:06) Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day. (11:15) Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability. (12:37) Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once.  (14:49) Managing emails from your community. ConvertKit is a good solution if you're just getting started.  (17:00) Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team.  (19:05) Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius. (20:05) Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it! Resources Mentioned in the Episode Boomerang for Gmail Schedulicity Later Buffer Hootsuite Gain ConvertKit Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

    22 min
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    Hosts & Guests

    4.9
    out of 5
    4,515 Ratings

    About

    Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

    Information

    • Creator
      Amy Porterfield
    • Years Active
      2013 - 2025
    • Episodes
      811
    • Rating
      Explicit
    • Copyright
      © Amy Porterfield LLC
    • Show Website
      The Amy Porterfield Show

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