29 min

Programmatic Carbon Footprint, State Of Streaming, And Are We In A Media Reckoning‪?‬ The Voiro Podcast

    • Technology

In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.
https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r
They also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing across platforms can be key to getting to know the modern-day consumer as an individual being.
https://www.accenture.com/_acnmedia/PDF-175/Accenture-Streamings-Complex-Consumer-Report-2022.pdf
Kavita delves into Peter Kafka’s podcast on ‘State of Streaming’ and how “monetization of love leads to people signing up for certain streaming services.” They further discuss the need for streaming services to stay relevant and cite the example of Amazon Prime's business model and its modern-day take on syndication.
https://podcasts.apple.com/us/podcast/the-state-of-streaming/id1080467174?i=1000556488283
The podcast further explores the recent chain of events in the media space that was highlighted in Sway by Kara Swisher, in an episode titled “The Death of CNN+ and Netflix’s Pain. Is This Streaming’s Reckoning?”. They discuss the need for businesses to adapt and evolve to stay relevant. They also touch upon larger trends in modern-day advertising about ads trying to be endemic to the platform and be more non-intrusive to the consumer experience.
https://www.nytimes.com/2022/05/12/opinion/sway-kara-swisher-matt-belloni-ben-smith.html
Anand also shares his experience of speaking at the Townhall Amplify Analytix event on Usability of Data Science in Media, where he discussed the shifting definitions of media, the dynamic nature in which the Internet is changing, trends in currency, and common trends we see in media conferences today.
To listen to more in-depth analysis and fun anecdotes log in to the Voiro Podcast every week and subscribe to the channel for more updates.

In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.
https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=r
They also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing across platforms can be key to getting to know the modern-day consumer as an individual being.
https://www.accenture.com/_acnmedia/PDF-175/Accenture-Streamings-Complex-Consumer-Report-2022.pdf
Kavita delves into Peter Kafka’s podcast on ‘State of Streaming’ and how “monetization of love leads to people signing up for certain streaming services.” They further discuss the need for streaming services to stay relevant and cite the example of Amazon Prime's business model and its modern-day take on syndication.
https://podcasts.apple.com/us/podcast/the-state-of-streaming/id1080467174?i=1000556488283
The podcast further explores the recent chain of events in the media space that was highlighted in Sway by Kara Swisher, in an episode titled “The Death of CNN+ and Netflix’s Pain. Is This Streaming’s Reckoning?”. They discuss the need for businesses to adapt and evolve to stay relevant. They also touch upon larger trends in modern-day advertising about ads trying to be endemic to the platform and be more non-intrusive to the consumer experience.
https://www.nytimes.com/2022/05/12/opinion/sway-kara-swisher-matt-belloni-ben-smith.html
Anand also shares his experience of speaking at the Townhall Amplify Analytix event on Usability of Data Science in Media, where he discussed the shifting definitions of media, the dynamic nature in which the Internet is changing, trends in currency, and common trends we see in media conferences today.
To listen to more in-depth analysis and fun anecdotes log in to the Voiro Podcast every week and subscribe to the channel for more updates.

29 min

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