The News Nirvana Podcast

BLOX Digital (formerly TownNews)
The News Nirvana Podcast

The way people consume news is changing. Just as the morning and evening editions were eclipsed by the 24/7 news cycle, the “I only want the news I want, and I want it NOW” mindset is sweeping away everything that came before. In a world of social media, podcasts, and on-demand digital TV, where does traditional journalism fit? Who will hold businesses and governmental institutions to account for their actions? And who will pay for the credible local reporting that makes our democracy work? Host Nick Parker speaks with the visionaries and thought leaders who are transforming the way news is created, distributed, and monetized. The News Nirvana podcast looks to uncover what content is most engaging, how modern technologies are changing news consumption, and how news organizations are reshaping their business models for tomorrow . . . and beyond. We don’t know what the future holds for news, but it’s out there. On the News Nirvana podcast, we’re going to find it.

  1. JAN 8

    Ep. 52: Mastering Sales Success: The importance of structure and positivity in a multi-generational workplace

    In this episode of the News Nirvana podcast, host Nick Parker reconnects with Ryan Dohrn, founder and president of Brain Swell Media, for an insightful exploration of workplace dynamics and sales success. Together, they unpack the critical role of structure in driving results and how fostering a positive office culture can empower teams across generations. Ryan shares actionable strategies for managing diverse teams, the power of CRM systems, and the timeless impact of personal touches like handwritten notes in customer relationships. Whether you're navigating the challenges of a shifting media landscape or looking to refine your sales approach, this episode delivers expert advice to help you thrive. Tune in now for practical tips and inspiring insights to elevate your sales game!

    52 min

  2. 12/03/2024

    Ep. 51: Unlocking the power of audience revenue

    In this episode of the News Nirvana podcast, host Nick Parker welcomes back Bridget Sibthorp-Moeker, Director of Audience at BLOX Digital. They discuss the evolving landscape of subscription models in journalism, focusing on the innovative concept of gift subscriptions. Bridget shares insights on how media organizations can adapt to changing audience expectations and the importance of effectively communicating their unique value propositions. The conversation highlights the need for local journalism to remind communities of their presence and the critical role they play in supporting it. Tune in to explore how to engage audiences and enhance revenue through thoughtful subscription strategies.

    27 min

  3. 10/01/2024

    Ep. 50: Reviving Local Journalism in Excelsior Springs, Mo

    In this episode of the News Nirvana podcast, host Nick Parker welcomes Jason and Courtney Cole from The Excelsior Springs Citizen. They discuss the challenges and opportunities faced by local journalism, particularly in the wake of significant events like a microburst, a flood, and the collapse of a historic building in Excelsior Springs. The Coles share how they transitioned from a Facebook group to a full-fledged online news platform, driven by the need for timely information in their community. They highlight the importance of community engagement, direct sales advertising, and the use of technology, including AI, to enhance their reporting.

    45 min

  4. 09/17/2024

    Ep. 49: Connecting with audience through newsletters

    Creating and maintaining engaging connections with our audience is vital to all of us. If readers or viewers don't connect with the people delivering the news we don't earn their trust and we don't earn their loyalty. In Episode 49 we're looking into how one group of newspapers is successfully creating relationships through curated newsletters. Alessia Alaimo, Digital Manager for Wick Communications, joins host Nick Parker in this episode of the News Nirvana podcast.

    46 min

  5. 06/27/2024

    Ep. 48: Driving revenue & content through contests

    Stephanie Carey joins host Nick Parker to talk about contesting and its ability to drive additional revenue and content for news organizations. Carey, a sales director and contesting lead at Blox Digital, offers real-world experience on the impact of "Best of" contests, sweepstakes and more in this lively conversation. Oh, and the two pose an important question, what's the BBQ scene like in Michigan?

    43 min

  6. 05/07/2024

    Ep. 47: Leveling up with events

    In this episode of the News Nirvana Podcast, Sara McNamara, VP of Sales for Evvnt, joins host Nick Parker to discuss the intersection of events and content generation in the news business. The pair delves into how events can be more than just fun gatherings, serving as powerful revenue generators and community builders. From leveraging existing community events to hosting your own, explore strategies for news organizations to stay hyper-local and engage audiences effectively.

    33 min
  7. Ep. 46: Sustainable news business starts with community focus

    04/09/2024

    Ep. 46: Sustainable news business starts with community focus

    "How can we be better together?" This is the driving question behind Frank Mungeam's work with local media organizations on both the content and revenue-generating sides of the business. The Chief Innovation Officer at Local Media Association joined host Nick Parker for a conversation about using old-fashioned community-oriented focus to create sustainable business partnerships that also help drive meaningful content generation and journalism for the news side of the organization. Want to stay up-to-date on the News Nirvana podcast? Sign up for our monthly news digest at newsnirvana.com/newsletter.

    51 min
  8. Ep. 45: Julia Campbell on LMA labs and the power of cause marketing

    03/26/2024

    Ep. 45: Julia Campbell on LMA labs and the power of cause marketing

    Julia Campbell has a fantastic title; Chief Business Transformation Officer just sounds cool. You might think she's a "robot in disguise", or you could just think the Local Media Association executive has one of those jobs where she gets to play with all the new toys and work with members to establish innovative and sustainable systems for their news organizations. One of those—the latter, of course—is actually correct. In this episode, Julia sits down with host Nick Parker to talk about LMA's labs and the power coming from those exchanges and learning environments, as well as one of her favorite topics, cause marketing.

    31 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

The way people consume news is changing. Just as the morning and evening editions were eclipsed by the 24/7 news cycle, the “I only want the news I want, and I want it NOW” mindset is sweeping away everything that came before. In a world of social media, podcasts, and on-demand digital TV, where does traditional journalism fit? Who will hold businesses and governmental institutions to account for their actions? And who will pay for the credible local reporting that makes our democracy work? Host Nick Parker speaks with the visionaries and thought leaders who are transforming the way news is created, distributed, and monetized. The News Nirvana podcast looks to uncover what content is most engaging, how modern technologies are changing news consumption, and how news organizations are reshaping their business models for tomorrow . . . and beyond. We don’t know what the future holds for news, but it’s out there. On the News Nirvana podcast, we’re going to find it.

Information

  • Creator
    BLOX Digital (formerly TownNews)
  • Years Active
    2021 - 2025
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    The News Nirvana Podcast

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