70 episodes
Inside Insights Zappi
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- Business
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5.0 • 15 Ratings
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We’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers.
Market Research | Consumer Insights | Business | Innovation
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#68 - Innovating for the future
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative humans and AI tools.
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#67 - How to get the CEO to give a sh*t about insights
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and reveals some of his best tips to get your story across.
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#66 - How to be the boss you wish you’d had
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your team.
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#65 - Connecting the dots: The importance of globally connected insights
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.
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#64 - The power of researching early and often (and doing sh*t that scares you)
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.
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#63 - How to perform while you transform
Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources.
Pressed for time? Catch the key takeaways around the 47 min mark.
Customer Reviews
Personal stories + real takeaways
Ryan and Patricia show us the fun and engaging side of the insights industry! Every episode they give us personal stories plus meaningful takeaways we can actually use. Plus they seem to have a lot of fun interacting with each other and the guests. It’s a must for anyone in insights or anyone who wants to learn more about it!
Enjoying!
I take away something tangible each time I listen
Tangible insights for consumer centric leaders
Pragmatic stories on how people are really driving change and enabling businesses to drive consumer led decision making. Must listen for insights and marketing pros.