34 min
Emerging Trends in Market Research: Thought Leadership, Evolution of Survey and Agile Research The Thought Leader's Voice Podcast
-
- Management
As part of our Thought Leader's Voice podcast series, we are thrilled to be in a conversation with Aijaz Hussain: on ‘Emerging trends in Market research: Thought leadership, evolution of survey and agile research’.
In the Thought Leader's Voice podcast series, we explore the world of how independent thought leaders bring their ideas to scale within the business world and share powerful, thought provoking insights with our listeners.
Our objective from this podcast series remains to educate senior level marketers & thought leaders to help them solve some of the most quizzing marketing questions propping up right now.
This is an independent and self-sponsored series aimed towards enhancing profiles & importance of thought leaders amongst CXOs.
Join the conversation to access actionable advice shared in an incredibly insightful way. Aijaz Hussain is a research and insights leader serving the manufacturing and energy industries. He leads the aerospace and defense, engineering and construction, and chemicals sector research for Deloitte and serves as the principal advisor to national sector leadership and the practice leaders in these markets. He is the U.S. firm’s key point of contact on market trends, issues, drivers, and major market developments.
Aijaz has over 18 years of experience in research, Thoughtware development, business strategy, market/competitive intelligence, and financial analysis. He has authored numerous compelling, high-impact thought leadership studies in the areas of business strategy, advanced technologies, digital transformation, innovation, sustainability, and the future of work. Aijaz has developed and managed large-scale research projects and eminence campaigns end-to-end, both independently as well as in teams across geographies.
Key takeaways:
Dramatic changes in the market can sometimes shift an organization's business objectives and as result its marketing strategy. Large thought leadership programs can then become misaligned. What steps are required in your opinion to re-align and make sure they marry up with business needs?
If comprehensive changes are made to your thought leadership campaign, such as hypothesis, research scope or content activation, this can alter the overall outcomes. These adjustments may no longer align with what was agreed initially with the management team. How to best circumvent this?
What role does data visualization play in making complex business trends easy to understand and advising solutions to clients?
With respect to the evolution of surveys, with the mobile adoption, et cetera. Have you seen any trends at a macro level on survey design?
What is the role of insights in a modern brand and how has that changed in the last five years?
How do qualitative and quantitative research work together?
What are the ways in which agile market research is revolutionizing how companies get insights today?
As part of our Thought Leader's Voice podcast series, we are thrilled to be in a conversation with Aijaz Hussain: on ‘Emerging trends in Market research: Thought leadership, evolution of survey and agile research’.
In the Thought Leader's Voice podcast series, we explore the world of how independent thought leaders bring their ideas to scale within the business world and share powerful, thought provoking insights with our listeners.
Our objective from this podcast series remains to educate senior level marketers & thought leaders to help them solve some of the most quizzing marketing questions propping up right now.
This is an independent and self-sponsored series aimed towards enhancing profiles & importance of thought leaders amongst CXOs.
Join the conversation to access actionable advice shared in an incredibly insightful way. Aijaz Hussain is a research and insights leader serving the manufacturing and energy industries. He leads the aerospace and defense, engineering and construction, and chemicals sector research for Deloitte and serves as the principal advisor to national sector leadership and the practice leaders in these markets. He is the U.S. firm’s key point of contact on market trends, issues, drivers, and major market developments.
Aijaz has over 18 years of experience in research, Thoughtware development, business strategy, market/competitive intelligence, and financial analysis. He has authored numerous compelling, high-impact thought leadership studies in the areas of business strategy, advanced technologies, digital transformation, innovation, sustainability, and the future of work. Aijaz has developed and managed large-scale research projects and eminence campaigns end-to-end, both independently as well as in teams across geographies.
Key takeaways:
Dramatic changes in the market can sometimes shift an organization's business objectives and as result its marketing strategy. Large thought leadership programs can then become misaligned. What steps are required in your opinion to re-align and make sure they marry up with business needs?
If comprehensive changes are made to your thought leadership campaign, such as hypothesis, research scope or content activation, this can alter the overall outcomes. These adjustments may no longer align with what was agreed initially with the management team. How to best circumvent this?
What role does data visualization play in making complex business trends easy to understand and advising solutions to clients?
With respect to the evolution of surveys, with the mobile adoption, et cetera. Have you seen any trends at a macro level on survey design?
What is the role of insights in a modern brand and how has that changed in the last five years?
How do qualitative and quantitative research work together?
What are the ways in which agile market research is revolutionizing how companies get insights today?
34 min