The process of buying and selling a home is one of the most strenuous and frustrating out there. Imagine this: You find a home and make an offer, but that home already has multiple bids so, after a long bidding war, you finally get the home of your dreams. But now after a clean inspection, the appraisal falls through and you ask yourself, ‘Why is this so frustrating? Ian Wong and Opendoor asked that same question. And on this episode of IT Visionaries, Ian discusses how his team built one of the biggest disruptors to the real estate market, and he gives some of the secret sauce to the science behind the Opendoor technology.

3 Key Takeaways

• Opendoor uses both structured and unstructured data to help price their homes
• The home buying process is stressful and Opendoor is streamlining the process
• The real estate industry has not been disrupted because of the lack of frequency in the home-buying process

---

IT Visionaries is brought to you by the Salesforce Customer 360 Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform