53 min
#7 – What is Purpose-led Account Planning? The Sales Transformation Podcast
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- Management
How many of us practice ‘Purpose-led Account Planning’ or even know what it is?
Dr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company’s purpose and profitability.
How many of us practice ‘Purpose-led Account Planning’ or even know what it is?
Dr Phil Squire is joined by Alf Janssen, Sales Director Strategic Accounts for SAP NL and Darragh Power, Sales Acceleration and Leadership Programs for SAP. The three discuss the idea of purpose-led account planning and how this notion connects with a company’s purpose and profitability.
53 min