The Inside Story Podcast with April Adams Pertuis

April Adams Pertuis
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The Inside Story Podcast with April Adams Pertuis

The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.

  1. 2D AGO

    Putting TICS into your Content Creation

    Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance.   In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you.   Join me today as I share with you: 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof. 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care. 🛑 Stop making your audience feel like they're in school! Here’s how to balance education with engagement. 📢 Selling without feeling salesy. Spoiler: Storytelling is your best friend. 🚀 Content creation made EASY. Say goodbye to staring at a blank page—this formula does the thinking for you. If you’re tired of struggling with content, the TICS formula is your new best friend. Give this episode a listen, take notes, and start using this simple yet powerful framework today! And hey—don’t keep this to yourself. Share this episode with a fellow entrepreneur who needs an easier way to create killer content.   Episode link: Struggling with content ideas? Grab my 365 Days of Story Prompts and never run out of things to say! 👉 Get it here Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min

  2. MAR 19

    Can your Marketing pass the 60-day Storytelling Test?

    Marketing today is more than just ads, funnels, and social media posts—it’s about connection. Storytelling is the secret weapon that turns passive audiences into engaged communities and customers into lifelong fans. By weaving authentic stories into your marketing, you create a brand that stands out, resonates, and inspires action. But are you truly leveraging storytelling in a way that moves the needle?   In this episode, I challenge you to rethink your content strategy and put storytelling at the forefront of your marketing. I’m introducing a 60-day storytelling challenge—a simple but powerful way to build visibility, attract your ideal audience, and create a lasting impact. Tune in as I break down why storytelling works and how you can implement it consistently to see real results.   I invite you to listen in as I talk about:   ✅ Storytelling vs. Marketing: Why traditional marketing tactics fall flat without human connection. ✅ The 60-Day Storytelling Challenge: A proven way to build momentum, engagement, and visibility. ✅ Stop Overcomplicating Content: How to make content creation effortless with daily storytelling. ✅ The Stacey Ann Effect: A real-life example of what happens when you commit to the process. ✅ Prove Me Wrong! If storytelling doesn’t work for you in 60 days, I’ll personally help you troubleshoot. ✅ The Future of Marketing: Why AI, algorithms, and automation will never replace the power of real stories.   It’s time to stop hiding behind polished marketing and start showing up with real, impactful stories. Are you ready to take the 60-day challenge? Download the Story Formula Bundle, and let’s do this together! DM me on Instagram, LinkedIn, or Facebook and tell me, “I’m in!” Let’s make your storytelling—and marketing—unforgettable. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min

  3. MAR 5

    From Passion to Prosperity: Mastering Your Message & Visibility with Stacey Brass-Russell

    What is the lifeblood of any thriving business? Messaging and visibility.   The right message attracts the right audience, and showing up boldly ensures they actually hear it. But too often, entrepreneurs struggle to clearly articulate what they do—and fear holds them back from putting themselves out there.   In this episode, I sit down with Stacey Brass-Russell, a business and life coach who helps entrepreneurs craft powerful messaging, create aligned offers, and confidently show up in their businesses. She’s also the host of the Passionate & Prosperous podcast, where she shares strategies for building a business that feels as good as it looks.   I invite you to join me and Stacey today as we talk about:   💡 Your message isn’t about you—it’s about THEM! Speak to what your audience truly wants, not just what you want to say. 🔥 Visibility fear? Flip the script. Instead of worrying about what others think, focus on how you’re helping by showing up. 🎤 Want to get booked, sell more, or grow your brand? Nail your message FIRST, or your marketing will fall flat. 🚀 Stop waiting to feel “ready.” Confidence comes after action, not before—so take the leap! 📖 Your story is your superpower. People connect with you before they ever buy from you. Own your journey! 🧠 Think like your future self. The version of you who already made it would tell you to start NOW. ✨ Every big transformation starts with one decision. Will today be the day you decide to show up differently? You have a message that needs to be heard, and people are waiting for what only you can offer. The only way to make an impact is to step up, get visible, and start telling your story. Don’t let fear hold you back—just start. Your audience is out there, and they need to hear from you.     🔗 Connect with Stacey Brass-Russell: Website & Free Resources: staceybrassrussell.com Podcast – Passionate & Prosperous: Listen Here Instagram: @staceybrassrussell Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 9m

  4. FEB 26

    Increasing Your Digital Footprint with Content Creation to Create SUCCESS in 2025

    In today’s digital age, having a strong online presence isn’t just optional—it’s essential. Your digital footprint is the content, stories, and expertise you share online that allow people to find and connect with you. Whether you’re an entrepreneur, speaker, author, or business owner, the way people discover and trust you has changed. If you’re not actively shaping your digital presence, you’re missing out on opportunities to grow your influence and impact. In this episode of The Inside Story Podcast, I break down why increasing your digital footprint is so important in 2025 and beyond. I share insights from a game-changing conversation with Daniel Priestley on Diary of a CEO and give you practical steps to make sure your online presence works for you—not against you. Hit PLAY to hear: Why your digital footprint is your new handshake – If people can’t find you online, they’ll move on to someone they can. The “day off” test – Could someone spend an entire day exploring your content and truly get to know you? Simple, strategic ways to boost your visibility – No, you don’t need to be on every platform, but you do need a plan. How to create and repurpose content without burning out – Work smarter, not harder. Why NOW is the perfect time to start showing up online – You haven’t missed the boat—there’s still room for you to stand out. If you’re ready to take your digital presence to the next level, this episode is packed with inspiration and action steps. Plus, I link to the Diary of a CEO episode that sparked this conversation—so you can dive even deeper. Listen in, and then let’s get to work on amplifying your story! Episode links  Listen to the Diary of a CEO podcast episode with Daniel Priestley >> here Need some help with your content creation? Join the Visibility Accelerator where I help you map out your content every month!! Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min

  5. FEB 12

    Building Confidence in Public Speaking with Improv, with Brian McCarthy

    Public speaking is one of the most common fears, but what if there was a way to make it easier (and even fun)? Improv, the art of spontaneous storytelling, can help you become a more confident speaker by teaching you to think on your feet, embrace the unexpected, and trust yourself in the moment. Whether you’re standing on a big stage, leading a meeting, or introducing yourself at a networking event, learning to roll with the punches can make all the difference. In this episode of The Inside Story Podcast, I sit down with Brian McCarthy, a mindset coach with a love for improv, to talk about how improv techniques can help you become a stronger, more confident speaker. Brian shares his personal journey of overcoming shyness, the lessons improv has taught him, and practical exercises you can try to boost your own confidence in speaking. This was such a fun conversation, and I’d love for you to join me and Brian as we talk about: 🎭 How improv helps you stop overthinking and just start speaking 😨 Breaking down the fear of public speaking—turns out, it’s not as scary as we think! 🛠️ Simple improv exercises you can do at home to improve your speaking skills 🎤 What to do if you freeze up on stage (hint: it’s not the end of the world!) 🤝 Why networking is just another form of improv and how to start conversations with ease 🚀 How getting more practice (a.k.a. “getting in the reps”) will make you unstoppable 😆 A hilarious “gibberish speech” exercise that will change the way you see public speaking forever 🔥 The real secret to confidence: leaning into the unexpected and owning the moment   The next time you’re given the chance to share your story—whether on stage, in a meeting, or even just at a dinner party—go for it! Confidence isn’t about being perfect; it’s about trusting yourself and taking the leap. Try some of Brian’s improv-inspired techniques, get those reps in, and watch how much easier it becomes. Now, go out there and own your stage!   Interview links: Website: McCarthyMindsetCoaching.com Email: brian@mccarthymindsetcoaching.com Free Guide: Breathing Room   Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here > here Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 9m

  6. FEB 5

    Sisters Doing Business Together with Krissy & Claire of K+C Creative

    Running a business is one thing, but running it with your sibling? That’s a whole different level! Sisters Krissy Chin and Claire VanBemmelen have built multiple businesses together, and through trial, error, and plenty of laughs, they’ve mastered the art of balancing family and entrepreneurship. Their secret? Playing to their strengths—Krissy is the big-picture strategist, while Claire is the creative branding expert. And now, they’re on a mission to help other business owners create websites and brands that truly feel like them. For this episode of The Inside Story Podcast, I sat down with Krissy and Claire from K&C Creative to talk about what it takes to build a strong online presence and a thriving business partnership. From website strategy to branding tips—and a few sisterly debates along the way—this conversation is packed with valuable insights for business owners at any stage. Krissy and Claire shared more than a few nuggets of wisdom in this conversation, so I invite you to listen in as we talk about: 👯‍♀️ Could you work with your sibling? Krissy and Claire spill the truth about running a business together. 🌟 Your website should be your #1 employee! Find out why having a strong online presence matters more than ever. 🎨 Branding is more than pretty colors—it’s about connection! Learn how to make your website feel like you. ✍️ Stuck on website copy? AI to the rescue! Krissy shares how ChatGPT makes writing your site a breeze. 🛠 The one-page website hack! No more excuses—get your brand online fast with this simple solution. 🔄 Business (and branding) evolves! Why your website should grow with you and not stay stuck in time. 💻 Want a shortcut to a polished website? The sisters share a game-changing tool to help you launch with confidence.   Family and business can mix—if you do it right! Krissy and Claire prove that with the right balance of creativity, strategy, and communication, anything is possible. Whether you’re working with family or building a brand solo, the key is to stay authentic, take action, and keep evolving. Tune in now for a behind-the-scenes look at their journey and get inspired to take your own brand to the next level!   Interview links Connect with Krissy and Claire at K+C Creative https://www.kandccreative.com/ Krissy on LinkedIn https://www.linkedin.com/in/krissy-chin-551879181/ Claire on LinkedIn https://www.linkedin.com/in/clairevanbemmelen/ Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here > here Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 13m

  7. JAN 29

    Winning at Parenting with Teen Life Coach, Jenn Brown

    Winning at parenting isn’t about perfection—it’s about connection. It’s about building trust, fostering open conversations, and creating a space where kids feel safe to share their thoughts and emotions. It’s about learning how to listen, how to respond with empathy, and how to navigate the ups and downs of family life together. When families improve their communication, they create an environment where everyone feels heard, supported, and valued. I had such an incredible conversation with Jenn Brown, a life coach who is passionate about helping families connect in deeper, more meaningful ways. Jenn has faced some major challenges in her own life, and she shares how those experiences shaped her mission to support parents and teens. In this episode, she opens up about the power of communication, trust, and creating a safe space for our kids to be themselves.  Join me and Jenn as we talk about: How Jenn turned her family’s struggles into a mission to support others The unexpected power of intentional fun in family bonding Why safe spaces are the secret ingredient to better communication with your kids Tips for parents to embrace their kids’ unique paths (even if it looks different from theirs!) The role of vulnerability in breaking down barriers with teens How to shift from parenting out of fear to parenting with trust What “Mom University” is all about and why moms need it!   This episode is packed with heartfelt stories and actionable tips that can help families grow stronger together. Whether you’re a parent, educator, or someone who supports young people, there’s something here for you. Share this episode with a friend who might need encouragement, and let us know your biggest takeaway—YOUR story matters, and we’d love to hear it!   Interview link Connect with Jenn at https://www.jennbrowncoaching.com/ Ready to go ‘next level’ with your visibility, crush the stage with your story, and add new massive revenue to your business? Book a call with me >> here lightbeamers.com/speakeasy > here lightbeamers.com/prospernetwork Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min

  8. JAN 22

    Altars Over Stages - A Mindset Shift for Speakers

    Sharing your story can feel uncomfortable—believe me, I know! It’s a vulnerable act that often pushes us far outside our comfort zones. But I’ve learned that stepping into this discomfort is exactly what allows us to create connection, inspire others, and fulfill a bigger purpose. If you’ve ever hesitated to share your story because it feels scary or overwhelming, this episode is for you. In this episode of The Inside Story Podcast, I share a story that really made an impact on me during a concert I attended with my daughter. It shifted my perspective on what it truly means to share our stories and step onto bigger platforms. Listen in as I share with you: A powerful story from my daughter’s experience at a concert and how the phrase Altars Over Stages resonated with me The inspiration behind Josiah Queen’s song Altars Over Stages and how its message can guide your approach to storytelling Why sharing your story is not about seeking the spotlight but about serving others and shining a light The importance of letting go of pride and releasing expectations tied to visibility How to reframe storytelling as an offering to a greater purpose—whether that’s for your audience or something even bigger   For anyone who feels hesitant about sharing their story, write down the phrase “Altars Over Stages” as a reminder to keep your purpose centered on service and impact. Let it remind you that your story isn’t about seeking attention—it’s about the lives you can touch and the hearts you can inspire. The world needs your light, and by stepping forward, you give others permission to do the same. If this resonates with you and you’re ready to step into your story, join me for the Called to Speak Speaker Challenge starting January 27th! This 5-day challenge will help you gain clarity, confidence, and tools to share your story and step onto bigger stages. Sign up now at lightbeamers.com/speaker. Finally, if this message touched you, share this episode with someone who needs encouragement. Together, we can remind others that their stories have the power to create light and connection in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min
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    out of 5
    85 Ratings

    About

    The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others.

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