The Global Marketer Podcast

The Global Marketer
  • 5.0 (9)
  • MARKETING
The Global Marketer Podcast

Welcome to The Global Marketer podcast, your go-to source for mastering global content and social media marketing. Join hosts Shaheen Samavati and Kegan Gates as they share firsthand experiences, insights from local linguists, stories from global marketing managers, and interviews with industry thought leaders. Dive into best practices of creating multilingual content at scale and discover how to truly resonate with your target audiences. From localization and content creation to community management and today’s tech, the Global Marketer has got you covered.

  1. 12/16/2024

    Practical ways to use AI in content marketing

    Can AI transform content creation without replacing human creativity? In the latest episode of The Global Marketer, hosts Shaheen Samavati and Kegan Gates sat down with Naomi Bleakley, Editorial AI and Process Manager at VeraContent, to dive into how AI is reshaping the way we create multilingual content. From integrating tools like ChatGPT to balancing automation with human expertise, Naomi shared fascinating insights on how marketers can embrace AI responsibly while maintaining the creativity and quality that clients expect.

    43 min

  2. 10/30/2024

    Launching on TikTok: Strategies, trends and tips for brands

    Ready to launch your brand on TikTok? Our latest podcast episode is packed with insights to help you get started! Hosts Shaheen Samavati and Kegan Gates sit down with Paula Uccelli, VeraContent’s resident social media expert, to explore what it takes to succeed on the platform. From creating an original voice to navigating trends and localization, Paula shares practical tips to build a strategy that resonates.

    47 min

  3. 10/05/2023

    AI translation and dubbing tools: Will they replace human translators and voice-over artists?

    Is it time to incorporate AI video translation into your marketing localization workflow? Today on the podcast, host Shaheen Samavati chats with three professional linguists who work at VeraContent to discuss the current state of AI video translations and voice overs.  After testing HeyGen’s AI video translation tool in 12 languages, Irene Zamora, Lara Luig, Liu Jian (Tom) and Shaheen share their thoughts on how well the AI did in transforming our test video (along with incredibly accurate lip syncing) into  Spanish, German, Mandarin and English. During their conversation, they discuss what the tool did well, where it could be improved, the potential it has for use in marketing content, and how it’s likely to impact the localization industry.

    47 min

  4. 08/30/2023

    Influencer marketing works: Here's how to get results

    Niki Albon has worked with top brands like Google, Samsung, Coca-Cola and 20th Century Fox and huge influencers such as Mr. Beast with 178m subscribers on YouTube. However, he says you don’t need a huge budget to get started with influencer marketing. You just need to know your audience, and be strategic about partnering with the right people. If you’re considering or already doing influencer marketing, you’ll want to hear what Niki has to say on the topic. He built a following of more than 400k followers on his own social channels, before joining award winning agency Cherry Pick Talent, where he advises brands on influencer campaigns.

    48 min

  5. 03/30/2023

    Could a better social media crisis communication strategy have saved Silicon Valley Bank?

    "Silicon Valley Bank was slow to react on social media, but they also didn't make it easy to understand what was happening through their other communications channels.” - Leigh Dow Last month, we saw an unprecedented reaction to a Twitter frenzy seeing investors and depositors attempting to pull out a staggering $42 billion from Silicon Valley Bank in a single day. What exactly happened, and what role did social media play in the collapse of SVB? Check out our latest podcast episode, where co-host Shaheen Samavati chats with Leigh Dow, CEO of strategic marketing agency 48 West, about what led to the SVB crisis and how their reaction—or non-reaction—could have fueled the rumors. During their conversation, Shaheen and Leigh talk about what went wrong with SVB’s crisis communication, how they could have reacted and ways that brands can be better prepared for dealing with a crisis on social media—including three lessons we can learn from SVB.

    31 min

  6. 03/02/2023

    Using ChatGPT to speed up content creation: What you need to know | Marty Englander

    The virality of ChatGPT has shown us the massive potential that AI has for improving business functions—including content creation. While we still believe that humans form an essential part of creating effective content marketing, we can’t ignore what AI writing tools bring to the table. Check out our latest episode, where co-host Shaheen Samavati chats with Marty Englander, an expert in using AI for business processes, about his experience using ChatGPT and other AI writing tools. During their conversation, Marty shares his insights on how businesses can take advantage of AI tools, how to know which ones are worth trying out and why it’s best to start getting familiar with AI tools now.

    44 min

  7. 02/16/2023

    Expert lead generation tips for content marketers | Josh Saxon

    “You want around a 90/10 split in terms of how much value you’re giving vs. how much you’re trying to sell your services.” In today’s podcast episode, co-host Kyler Canastra chats with freelance marketer, Josh Saxon, about how to use content marketing to get more leads for your business. Tune in for the full conversation as they talk about when to use paid vs. organic content, different types of lead magnets and the importance of tracking your content. Josh also shares his top tip for where brands should start using content marketing to generate qualified leads.

    44 min

  8. 01/19/2023

    How to create thought leadership content: The power of a good interview

    You don’t need industry experts to write high-quality thought leadership content. You need good writers who know how to ask the right questions. In today’s podcast episode, co-hosts Shaheen Samavati and Kyler Canastra chat about sourcing expertise for B2B content creation, particularly for creating thought leadership content in niche industries. Tune in for the full conversation as they share more about VeraContent’s processes for sourcing knowledge and interviewing experts.

    31 min
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    5
    out of 5
    9 Ratings

    About

    Welcome to The Global Marketer podcast, your go-to source for mastering global content and social media marketing. Join hosts Shaheen Samavati and Kegan Gates as they share firsthand experiences, insights from local linguists, stories from global marketing managers, and interviews with industry thought leaders. Dive into best practices of creating multilingual content at scale and discover how to truly resonate with your target audiences. From localization and content creation to community management and today’s tech, the Global Marketer has got you covered.

    Information

    • Creator
      The Global Marketer
    • Years Active
      2020 - 2024
    • Episodes
      100
    • Rating
      Clean
    • Copyright
      © VeraContent 2020
    • Show Website
      The Global Marketer Podcast

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