21 min

Leveraging Thought Leadership | Julian Birkinshaw | 211 Leveraging Thought Leadership

    • Marketing

Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others?
 
Today's guest is Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, and the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. He's also the author of Reinventing Management: Smarter Choices for Getting Work Done and Becoming a Better Boss: Why Good Management is So Difficult. Listen in as he discusses thought leadership academia, and how to bring your visionary thought leadership to the world in a way that solves problems – and makes money!

Do you know the difference between using your visionary thought leadership for social interaction, and actually building a business that thrives – and helps others?
 
Today's guest is Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School, and the Academic Director of the Deloitte Institute of Innovation and Entrepreneurship. He's also the author of Reinventing Management: Smarter Choices for Getting Work Done and Becoming a Better Boss: Why Good Management is So Difficult. Listen in as he discusses thought leadership academia, and how to bring your visionary thought leadership to the world in a way that solves problems – and makes money!

21 min