Let's talk branding Stef Hamerlinck
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- Business
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Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives.
letstalkbranding.substack.com
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The rise of multiplayer brands with Zoe Scaman
Show notes
* The multiplayer brand slidedeck
* Zoe on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Brand pricing power with Dom Boyd
Show notes:
* Article on Brand difference and pricing power
* Dom Boyd on LinkedIn
* BrandZ index
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Entertain or die with Dan Salkey
How brands can create an unfair creative advantage.
Show notes
* Discover the full paper here.
* Dan Salkey on LinkedIn.
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
Marketing science for the real world with Koen Pauwels
Show notes
* Professor Pauwels on LinkedIn
* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here
Brand strategy course
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
The agency landscape with Bart De Waele
Show notes
* Bart on LinkedIn
* Bart’s new venture: I know a guy
Key Takeaways
* Understanding client problems and formulating them better than the clients themselves is crucial in agency-client relationships.
* The balance between digital and branding is essential in marketing strategies, with a shift towards investing in branding for long-term effectiveness.
* New platforms like TikTok and AR are on the rise and should be explored for marketing opportunities.
* Investing in the fundamentals of marketing while experimenting with new platforms is a key approach to future-proofing marketing strategies.
Learn more about brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com -
The new reality, key trends in 2024 with Will Posket and Rachael Higgins.
Show notes
* Discover the full trends report here
* Rachael Higgins on LinkedIn
* Will Posket on LinkedIn
Summary
* 🚀 Back to the Pod: Host Stef kicks off the year chatting with Will Posket & Rachael Higgins about 2024's hot branding and marketing trends. Time to dive in and learn!
* 🤖 AI & Truth-Seeking: Will and Rachael talk about AI's rise and its impact on branding. Brands need to be authentic and truthful in an "era of cheap fakes." Think Dove's 'Cost of Beauty' campaign – realness is key!
* 🤪 Embrace the Absurd: Get creative and stand out! Brands should dare to be different, like Liquid Death's wacky marketing. It's all about being bold and breaking the mold.
* 😂 Playfulness is Power: In a serious world, brands that bring joy stand out. Like Specsavers with their funny ads – it's about making people smile and escape the gloom.
* 💡 Future Gazing: Will and Rachael predict more personal brand growth, physical experiences blending with digital, and businesses exploring unique, authentic marketing paths.
Learn more about brand strategy
Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
Customer Reviews
Energizing, Illuminating and Insightful! 🙌
Regardless of your experience level around brand building - this is a must listen! Stef and his guests do an incredible job mapping out the critical capacities you need to build if you want to grow a brand successfully over the long haul in today’s quickly shifting marketing landscape. Highly recommend listening and subscribing!
Great flow / good topics
Really love the format and flow, Stef seems so relaxed with the high quality guests, and asks really good follow ups. A fan!!
Great podcast
Just listened to my first episode. Really enjoyed the content. Definitely going to listen to more. Keep it up!