36 min
Ketchup Wars: 3G’s Takeover of Kraft and Heinz The Closer: Deals Change the World
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- Business
When Brazilian private investment firm 3G took over Kraft and Heinz, they thought they had a perfect plan. The Closer digs into where it went wrong and who got hurt. It's the story of Ketchup, the evolution of capitalism and the limits of any single successful business strategy.
To sign up for The Closer newsletter and to read more from our team, go to TheCloser.FM.
The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.
For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
When Brazilian private investment firm 3G took over Kraft and Heinz, they thought they had a perfect plan. The Closer digs into where it went wrong and who got hurt. It's the story of Ketchup, the evolution of capitalism and the limits of any single successful business strategy.
To sign up for The Closer newsletter and to read more from our team, go to TheCloser.FM.
The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.
For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
36 min