Brand You Economics: Timeless, Tangible Principles and Tools to Build Your Brand Legacy (Unabridged)

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix.

Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to:

Humanize your brand in seven distinct ways

Leverage the power of influencer marketing

Cultivate authentic customer relationships

Map the customer journey

You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.