ADHD-ish

Diann Wingert
ADHD-ish

ADHD-ish is THE podcast for business owners with big ideas and busy brains, whether you have an “official” ADHD diagnosis, or not. We have expanded our focus so regardless of your gender or whether you identify as an entrepreneur, soloist, small business owner, creative, independent professional, freelancer, etc) if you are driven and distracted, color outside the lines and think outside the box, this podcast is for you. People with these traits are far more likely to start a business because we love novelty and autonomy. But, running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to catch and release is even harder. This is exactly why I created ADHD-ish. Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by embracing your neurodivergent edge and turning passion and purpose into profit. If you're new here, I’m your host, Diann Wingert, a psychotherapist-turned-business coach and ADHD-ish serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my own businesses and working with clients who are like-minded and like-brained. Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode. Oh, and if you love the show, reviews are appreciated and so is sharing ADHD-ish with others!

  1. 4D AGO

    Becoming The Leader Your Business Needs

    If you are a neurodivergent business owner, one of the biggest challenges can be leading a team, especially if you lead an all-female team in a female-dominated industry like occupational therapy.   Today’s Client Success Story features Kirsten Beukes, who is the owner of an OT group practice in South Africa. Through our work together, Kirsten came to understand how her ADHD affects her business and her team, what her business needs from her, and how to reduce burnout and increase joy through doing less, not more.   Here are three key takeaways from our conversation: Leadership Mindset Shift: Transitioning from a practice owner to a business owner mindset allowed Kirsten to differentiate her personal identity from the needs of the business. This distinction has been crucial in making decisions that benefit long-term success, not just immediate needs. Using Owner Days to Create Boundaries & Perspective: By designating one day a week away from the practice for strategic planning and decision-making, Kirsten was able to focus on bigger-picture issues, and reclaim her time. This shift allowed for better work-life integration and also empowered her team to step up and grow. The Power of Self-Acceptance: Recognizing and accepting how her giftedness and ADHD were affecting her business has been a game-changer. This self-awareness has made Kirsten a more effective leader and manager. Fun Fact from the Episode: Due to her change in perspective and shift in priorities, Kirsten recently adopted a puppy named Lemon. Not only is Lemon an adorable new addition to her life, but she’s also training to be a therapy dog for her practice! 🐾❤️ Want to connect with Kirsten?  Website -  LinkedIn Are you ready to become one of my Client Success Stories?  Let’s connect and see if now is the time.  Click here to schedule a free consultation.  Are you Going to Neurodiversion 2025 in Austin, TX March 27-29th?  I’ll be there too, and hosting a Meetup for Neurodivergent Entrepreneurs and Business Owners.  DM me on LinkedIn or send me an email to let me know. I’d love to meet you there!  © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved.

    37 min
  2. MAR 18

    Let Them See You: Marketing with Courage for Neurodivergent Business Owners

    So many small business owners obsess about how their ADHD struggles make things more challenging, but there is a bigger picture at play.  When you identify your ADHD strengths and use them as your competitive advantage, now you are cooking with gas.   My friend, Iris Goldfeder is a marketing strategist and owner of Gas Stove Creative.  She joins us today to talk about how she leans into her ADHD strengths of empathy, systems thinking, strategic listening, and radical authenticity to run her successful marketing agency.   Iris lives in Indiana with Heather, her wife of 22 years. In addition to her rather impressive collection of Star Wars memorabilia, Iris is a musician and member of the band “The Infringements,” a dog mom and fellow enthusiast of F-bombs and radical authenticity.   Here are three key takeaways from our conversation: 👉 Systems Thinking as an ADHD Strength: Iris emphasized the importance of having team members who understand the interrelated pieces of the puzzle. This holistic approach ensures smoother operations and greater overall success. 👉 Empathy and Emotional Intelligence: Empathy is a crucial skill for understanding and addressing client needs effectively. Iris shared how truly listening enables you to envision solutions and build deeper, more meaningful client relationships. 👉 Authenticity Over People Pleasing: Being true to who you are not only attracts the right kind of clients but also allows you to bring your best, most creative self to your work. Fun Fact from the Episode: Iris has a "f**k jar.” It's an oh-so-relatable way of managing those moments when you just run out of f***s to give. A must-have for any ADHD entrepreneur, if you ask me!  Jar of F*cks Recommended reading/listening: “The Let Them Theory” by Mel Robbins - how to break free from letting other people’s opinions and judgments affect you. And, in case you didn’t know,  Mel was diagnosed with ADHD at age 47.   Want more Iris in your life? Website - Podcast - LinkedIn - Free website audit  Are you going to Neurodiversion 2025 in Austin, Tx March 27-29th?  I’ll be there too, and hosting a Meetup for Neurodivergent Entrepreneurs and Business Owners.  DM me on LinkedIn or send me an email to let me know. I’d love to meet you there!  © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights...

    30 min
  3. MAR 11

    Inbox Strategies That Work for Your ADHD Brain

    In today's fast-paced world, email management is a critical skill, but for those with ADHD,  constantly checking email can become an addictive habit and the source of our greatest distraction. Email acts as a digital slot machine for those with ADHD, creating a dopamine-driven cycle of constant checking in search of novelty and stimulation.  This behavior is about immediate gratification and coping with executive function challenges like task initiation and priority setting. By understanding how your brain responds to these stimuli, you can begin to develop more intentional habits. The cost of this unconscious compulsion is a lot higher than you realize because compulsive email checking acts as a crutch for avoiding more significant tasks. The perceived productivity of responding to emails is misleading and can detract from meaningful work. The worst part?  Email-induced task-switching destroys focus. It takes up to 23 minutes for neurotypical brains to refocus after a switch, and for ADHD brains, it’s even longer.  A key takeaway from the episode is that being constantly available via email is often unnecessary and can be counterproductive. Setting specific email hours can actually enhance client perceptions of professionalism. Shared in this Episode:  Dedicated Email Blocks  Start by setting two defined email blocks per day. This limits distractions and prevents email from dictating your schedule. Use autoresponders to set client expectations and provide alternative contact methods for emergencies. The 3-Folders System Simplify your inbox with three primary folders — “Action Required,” “Waiting For,” and “Archive.” This method streamlines email management, reducing the clutter and stress of a crowded inbox. Leveraging Email Templates: Create templates for routine responses. This reduces cognitive load and enhances efficiency. Customize these for common client questions, project updates, and scheduling queries. Ultimately, email management is not merely about efficiency but about owning your worth as an entrepreneur. Running a business should offer freedom, not bind you to other people's priorities. By fostering better boundaries, entrepreneurs can build better work habits, which in turn boosts confidence and productivity. It's essential to remember that you are not always at others' beck and call. Your time and attention are invaluable, so it’s time to let your inbox serve you, not the other way around. Mentioned in this episode: TidyCal - the online calendar that prevents me from overscheduling & sends reminders to my clients so I don’t have to  Now What?   Ready to start dealing with your Inbox? Be sure to grab my free worksheet that combines all the strategies shared in this episode. It’s a simple to implement, step by step approach that will begin to free up time and attention for what matters most, which is not going to be found in your Inbox. Click here to get your copy.   © 2024 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved.

    25 min
  4. MAR 4

    From Idea to Impact: Start a Revolution with Your Business

    Most soloists I know want to make a living on their own terms, but many are also driven by a bigger vision of making a difference,  infusing both passion and purpose into their work. Have you ever wondered if you and your business could start a revolution?   I sat down with Rochelle Moulton, a brand strategist, author, podcaster, and advocate for soloist consultants doing work that truly matters to discuss what it really means to have a mission-driven business.  Unlike the political or violent imagery often associated with the term, we discussed revolution in the context of business and life. A revolution, as Rochelle defines it, is about driving change with a purpose. Whether you aim to support queer-owned businesses, protect undeveloped land, or empower the neurodivergent community, your business can be a vehicle for transformative impact. Practical Steps to Start Your Own Revolution Identify Your Mission: Reflect on what passionately bothers you about the status quo in your area of expertise and what change you want to lead.  Experiment & Iterate: Don't jump in without a plan. Start with small, manageable steps. Evaluate what works and build on that. This allows you to maintain momentum without feeling overwhelmed or losing your drive. Align With Allies: Build a network of like-minded individuals who support your mission. This can involve collaborations with other businesses, partnerships with influencers in your field, or joining relevant communities. Monetize Wisely: Ensure your revolutionary idea can sustain you financially. Balance your passion with market viability. Think about how to price your services, the channels to reach your audience, and how to scale sustainably. Stay True to Yourself: Authenticity is key. Match your revolution to your genius zone. Play to your strengths, whether it's writing, speaking, or connecting deeply one-on-one. Fun Fact: Rochelle introduced the concept of a “situational extrovert”, describing people who are usually introverted but light up and slay the room when discussing their passions and expertise. This describes many mission-driven business owners, Is it you, too? Mentioned in this episode:  Michael Kitces financial advisor  Want more Rochelle in your life? Website - The Soloist Life Podcast  - The Authority Code Book  Did you love this episode?  If this episode really spoke to your mission-driven heart, won’t you let me know?  Here’s the link that makes it super easy to leave a review and helps spread the word to other neurodivergent entrepreneurs who want to make a difference in the world.   © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved.

    40 min
  5. FEB 25

    From Setback to Comeback: Strategies for Dealing with Disappointment

    Does disappointment seem to follow you at every stage of your entrepreneurial journey? In this episode, I’ll be sharing why running your own business can set the stage for letting yourself and others down, especially when ADHD is in the mix.  In this episode, I share common triggers for disappointment, from overloading yourself with too many clients to underestimating how long things will take. When every missed deadline or forgotten email feels like a tidal wave of emotion, it’s well worth the effort to figure out how to reduce their frequency.  This episode is filled with actionable solutions to help you craft systems that suit your ADHD brain, and after listening, don’t forget to grab your copy of my free handout so you can begin to implement them in your business.  Here's what you'll learn: The Emotional Amplifier Effect: Discover why disappointments hit us harder and how to manage them.The Time Blindness Tax: Understand our unique perception of time and how it impacts our ability to get things done. The Interest Intensity Paradox: Learn to navigate the highs and lows of hyper-focus, so you don’t get hijacked and disappoint yourself & others. Common Disappointment Triggers: Identifying the usual suspects to avoid being tripped up or caught off guard. Disappointment Prevention Protocols: Practical strategies to sidestep common traps, bolster resilience, and bounce back faster and stronger. Fun Fact:  Berkeley Robotics & Lockheed Martin developed an exoskeleton called the HULC (Human Universal Load Carrier) for the US military that boosts speed and endurance while reducing injury — a metaphor for the business system scaffolding I teach in this episode (unlike the one that had to be surgically attached to Matt Damon’s character in Elysium. )   Mentioned in this episode: ADHD-Friendly visual platforms: TrelloMonday.comG-QueuesSunsama  TidyCal - the online calendar I use that prevents me from overscheduling & sends reminders to my clients so I don’t have to  Episode #241 - Quit Overcommitting by Stretching Your Time Horizon Now What?   Ready to make a change in your business routine? Be sure to grab our free worksheet that combines all the strategies shared in this episode. You'll find valuable tools to uplevel your systems, prevent disappointments, and manage your energy effectively. Grab it here. Know you won’t do it on your...

    23 min
  6. FEB 18

    Pivot Your Way to a Stand-Out Business

    Brittany grew up in a family with a history of entrepreneurship. Both grandfather and father were small business owners, but, after witnessing the instability and uncertainty of self-employment firsthand, Brittany shied away from entrepreneurship, at least at first.   Over time, and by allowing herself to follow her curiosity and pivoting in response to changing market conditions, Brittany was able to create a business that is as unique as she is, forming authentic connections in the often impersonal online world.  Brittany has not been diagnosed, but in this conversation,  we highlight several of her traits that are very ADHD-ish. Listen for how many you identify with, too.  5  Things You'll Learn in This Episode: Ikigai + Market Demand: It's not enough to just be passionate! Learn why it's crucial to align your passion with market demand for true success.Optimizing Instead of Creating: Discover how tweaking and optimizing your existing digital profiles can be more beneficial—and less exhausting—than constantly creating new content.SEO as an Ecosystem: Britney deconstructs SEO into simple, actionable steps, turning what many consider a daunting task into a fun and easy process.Using Case Studies to Build Trust: Understand the power of testimonials in building trust and expediting your clients' decision-making process.Managing ADHD-ish Tendencies for Business Success: Learn strategies for managing the flood of ideas and maintaining focus, a must-know for anyone entrepreneurial with ADHD-ish tendencies.  Relatable Fact From Brittany’s Journey: Did you know it took a persistent nudge from a retired businessman client to kick start Brittany on her entrepreneurial journey? Mentioned in this Episode: Ikigai in Business Wicked Peloton rideStrengths Finder  Want More Brittany?  The Basic B Podcast with Brittany HerzbergSEO & Grow, a Private Podcast The Business Owners Guide to Blogging  If you’ve noticed that you remember things better when you hear them and read them,  Did you know you can sign up for the ADHD-ish LinkedIn newsletter and get episode highlights in writing?  Just click here and they’re all yours.   © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved.

    43 min
  7. FEB 11

    The ADHD Entrepreneur's Guide to Confident Decision Making

    I love Cirque du Soleil, but running a business with ADHD can feel like a 3-ring circus inside your brain that’s not so fun.   We have countless decisions to make and without a decision strategy in place, our defaults of impulsivity, overthinking, and self-doubt will be running the show. The good news is that there are simple ways to not only make better decisions now, but gain decision confidence for future choices.  Your ADHD brain is not broken, but it does need the right systems and supports to make more good decisions and develop decision confidence for the future. So grab your notepad or better yet, just grab my free guide (link below) with all the tools in this episode.   What to Listen for:Speedboat vs. Anchor Mode - Understand your natural decision-making tendencies and how they affect your choices.The Traffic Light System - Learn how to categorize decisions into green, yellow, or red lights by their level of risk and impact Setting Time Boundaries for Decision Making - Tips on how to avoid the dreaded research rabbit hole and diminishing returns The Good Enough Rule - Discover how aiming for "good enough" can save you from perfectionism paralysis.Tracking Your Decisions- The importance of a decision journal and how it can boost your confidence. Fun Fact from the Episode:Making impulsive decisions can sometimes be an ADHD superpower, because dopamine can open up creative problem-solving in surprising ways.  Next Steps:  Are you ready to put these strategies into action? Click here to grab your copy of my FREE "Decision Making with ADHD Guide" which includes journal prompts, the traffic light system, and a weekly decision review. © 2024 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.

    25 min
  8. FEB 4

    ADHD-friendly Ways to Outsmart Procrastination

    When you have ADHD, you are no stranger to struggles with task avoidance, task completion, managing energy levels, and finding balance in your daily life. If you are self employed or run a business, these struggles can really eat into your productivity, passion and profits.   After hearing today’s guest share insights from her latest best seller, The Procrastination Playbook, in a webinar for Focused Space, I knew you had to meet her too.  Risa Williams is an award-winning self-help book author, a licensed psychotherapist, a psychology professor, and a productivity coach. She's also the host of award winning “The Motivation Mindset Podcast.”  Like her books and podcast, this episode is full of actionable insights and strategies you can apply right away. Episode Overview: Introducing the "Task Intensity Meter": Tool to manage energy and productivity by identifying personal limits for high-intensity tasks.Helps rearrange tasks to minimize stress by accounting for individual differences in energy levels.Encourages communication within families to better understand each other's stressors. Strategies to Outsmart Procrastination: Identify sneaky forms of procrastination like the "halfway drift."Starting with the smallest, easiest steps to build momentum.Breaking down complex tasks into manageable parts. Building Skill & Celebrating Progress: Small Steps Journal: Encourages listing three daily accomplishments.Reviewing accomplishments monthly to boost confidence and combat imposter syndrome.Building habits and confidence through recognizing achievements. Resources Mentioned in this Episode: Focused Space (ADHD-ish code for 1 mo free + 30% off after that) Focus Mate  Want more Risa Williams in your life?   Website - Instagram - Podcast  If you are striving to manage your ADHD tendencies, it really helps to know which one is your biggest obstacle. Is it Time Blindness, Distractibility or Procrastination?  Click here to take my free quiz, “What’s Holding You Back?” to find out and get customized solutions for business and life.   © 2025 ADHD-ish Podcast. Intro music by Ishan Dincer / Melody Loops  / Outro music by Vladimir /  Bobi Music / All rights reserved.

    38 min

Trailer

5
out of 5
87 Ratings

About

ADHD-ish is THE podcast for business owners with big ideas and busy brains, whether you have an “official” ADHD diagnosis, or not. We have expanded our focus so regardless of your gender or whether you identify as an entrepreneur, soloist, small business owner, creative, independent professional, freelancer, etc) if you are driven and distracted, color outside the lines and think outside the box, this podcast is for you. People with these traits are far more likely to start a business because we love novelty and autonomy. But, running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to catch and release is even harder. This is exactly why I created ADHD-ish. Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way by embracing your neurodivergent edge and turning passion and purpose into profit. If you're new here, I’m your host, Diann Wingert, a psychotherapist-turned-business coach and ADHD-ish serial business owner, who struggled for years with cookie-cutter advice meant for “normies” and superficial ADHD hacks that didn’t go the distance. In ADHD-ish, I’m sharing the best of what I’ve learned from running my own businesses and working with clients who are like-minded and like-brained. Note: ADHD-ish does have an explicit rating, not because of an abundance of “F-bombs” but because I embrace creative self-expression for my guests and myself. So, grab those headphones if you have littles around, and don’t forget to hit Follow/Subscribe so you don’t miss a single episode. Oh, and if you love the show, reviews are appreciated and so is sharing ADHD-ish with others!

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