In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films.

In this episode, we discuss:

• Why brands should take a social-first approach to content
• The psychology of what makes an attention-grabbing video ad (based off Patrick Fagan’s book ‘#Hooked’)
• Where brands can start with shooting video ads, and what they should include in an agency brief
• How businesses can make the most out of a single shoot and film for different platforms

Toby Hart is the Co-Founder of Nusa Films, a social-first content studio creating thumb-stopping content for trailblazing ecommerce businesses like TASTER, Vivobareet and MOJU Drinks.


If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts and Spotify. Instructions on how to do this are here.