41 min
Scaling Your Ecommerce Brand With Paid Social: How DR VEGAN’s Head of Marketing, Sophie Watson, Did It Ecommerce Marketing 101
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- Marketing
In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson. Formerly the Head of Growth at DR. VEGAN, Sophie has recently taken on the role of Head of Marketing and joins Barney to discuss the brand’s approach to paid social and ad strategies. Tune in to learn how DR. VEGAN reduced their cost per acquisition, sought out affiliate partners, and how they encourage user-generated content.
In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson. Formerly the Head of Growth at DR. VEGAN, Sophie has recently taken on the role of Head of Marketing and joins Barney to discuss the brand’s approach to paid social and ad strategies. Tune in to learn how DR. VEGAN reduced their cost per acquisition, sought out affiliate partners, and how they encourage user-generated content.
41 min