With so many ways that people can consume sports content, what role does marketing play in bringing fans together? Emeka Ofodile is Vice President of Sports Marketing at ESPN, a network that over the years has become closely associated with sports fandom. On this episode, Emeka shares how innovative strategies from his marketing “playbook” have helped ESPN adapt to the modern-day sports fan and unite the fan experience.

Tune in to learn:

• About Emeka’s background and marketing journey (5:00) 
• About the evolution of the sports consumer (10:45) 
• About the diverse culture at ESPN (25:00) 
• Emeka’s take on how to grow at a company (41:30) company (51:49)

Mentions:

• “The Last Dance” (documentary series)
• “Black Panther: The Album” (album by Kendrick Lamar)

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