Historically, have some companies underestimated the importance of product marketing for their bottom line? Lubor Ptacek, Vice President of Product Marketing at the fleet management and software development company Motive, shares why he believes modern metrics are finally shining a light on the true “value” of the product marketing department. Tune in to learn from Lubor about the versatile communication skills that every product marketing leader should have.

Tune in to learn:

• About Motive and Lubor’s role at the company (4:10) 
• About Motive’s major rebrand (7:15) 
• What marketing trends Lubor is following (28:45) 
• What metrics Motive takes into account (40:00)

Mentions:

• “Subscription Fatigue and the Need for Meta-Subscriptions” (Lubor on Tech blog post by Lubor Ptacek)

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