IMpulse - The Influencer Marketing Podcast

Phyllo
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.

  1. FEB 12

    The Future of Gaming Influencer Marketing with Kira Chesalina

    S3E01 of IMpulse: The Influencer Marketing Podcast 🎙 We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing. With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging AI in influencer marketing, and ensuring brand safety in an evolving digital landscape. 🔑 Key Topics Covered: 1. How to create viral gaming campaigns in 2025 2. The shift between niche vs. mega influencers in gaming 3. AI’s role in influencer marketing and campaign success 4. Emerging platforms: Why Red Note is gaining traction 5. How AAA Agency ensures brand safety in influencer collaborations 6. The future of gaming x influencer partnerships and the merging of real & virtual worlds ✨ Follow Kira Chesalina on LinkedIn: https://www.linkedin.com/in/kira-chesalina/?originalSubdomain=rs 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo 📩 Want to reach out? contact@getphyllo.com

    37 min

  2. FEB 10

    If You’re Not Using AI in Marketing, You’re Already Falling Behind!

    S2E20 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we’re joined by Tiffanie Petett, Director of Strategic Partnerships at Influential, where she and her team are redefining influencer marketing through AI and data-driven strategies. With experience working with brands like Walmart, Ford, and DoorDash, Tiffanie shares how AI is transforming influencer discovery, campaign optimization, and brand safety. She also reflects on her teaching experiences in influencer marketing and what’s next for the industry. 🔑 Key Topics Covered: 1. How AI is revolutionizing influencer marketing 2. Ensuring brand safety in influencer partnerships 3. What makes the perfect brand-creator collaboration 4. Tiffanie’s teaching experiences in influencer marketing 5. The future of Influential and influencer marketing evolution ✨ Follow Tiffanie Petett on LinkedIn: https://www.linkedin.com/in/tiffaniepetett/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    40 min

  3. FEB 10

    Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data

    S2E19 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Phil Ranta, COO of Fixated, and a true pioneer in digital media and the creator economy. From producing web videos before YouTube to leading major creator initiatives at Facebook and Mobcrush, Phil has been at the forefront of every digital media evolution. He’s helped scale massive creator networks like Studio71 and Fullscreen, worked with top gaming talents like Shroud and Corinna Kopf, and is now shaping the future of creator services with Fortnite and Roblox at Fixated. 🔑 Key Topics Covered: 1. Helping creators build sustainable media businesses 2. Lessons from working with the Botez Sisters 3. How social data is shaping the future of influencer marketing 4. The KPIs that matter most for measuring campaign success ✨ Follow Phil Ranta on LinkedIn: https://www.linkedin.com/in/philranta/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    40 min

  4. FEB 9

    The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi

    S2E18 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Avinash Gandhi, a leading expert in brand-creator partnerships and the mind behind the Creator Logic newsletter. Through his consulting firm, Partner with Creators, Avi helps brands develop impactful creator strategies. With 15 years in digital media, he’s pioneered creator representation at William Morris Endeavor, worked with Jimmy Kimmel’s Wheelhouse, and led creator partnerships at Patreon. 🔑 Key Topics Covered: 1. Choosing the right niche for creator partnerships 2. How to build successful brand-creator collaborations 3. The Creator Logic growth playbook 4. The most important metrics in creator partnerships ✨ Follow Avinash Gandhi on LinkedIn: https://www.linkedin.com/in/avigandhi/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    41 min

  5. FEB 9

    Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing

    S2E17 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we sit down with Jack Shepherd, Co-Founder of The Social Shepherd, a fast-growing agency making waves in the influencer marketing space. Jack and his team have worked with major brands like Uniqlo and Premier Inn, helping them leverage social media and influencer strategies for maximum impact. He shares his insights on building a successful agency, the power of social data, and the future of influencer marketing. 🔑 Key Topics Covered: 1. Growth strategies for an influencer marketing agency 2. The convergence of marketing disciplines and the rise of short-form video 3. How social data enhances campaign optimization 4. The role of AI and technology in influencer marketing ✨ Follow Jack Shepherd on LinkedIn: https://www.linkedin.com/in/jack-shepherd/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    45 min

  6. FEB 9

    Marc Richard on Attribution, Influencer Marketing & Growth

    S2E16 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Marc Richard, CEO of OBVIOUS, a leading B2B Influencer Marketing agency, and CEO of Follow. Marc has helped top B2B brands like Pipedrive and Lusha harness the power of creators to drive real growth. With deep expertise in attribution, creator data, and the future of B2B marketing, Marc shares his insights on how brands can measure success, evolve their influencer strategies, and turn social engagement into sales. 🔑 Key Topics Covered: 1. Why attribution is the biggest challenge in B2B marketing 2. How to measure brand awareness effectively 3. Why influencer marketing agencies must evolve into creative agencies 4. Turning social media touchpoints into sales ✨ Follow Marc Richard on LinkedIn: https://www.linkedin.com/in/marcrichardfollow/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    29 min

  7. FEB 9

    Archana Dhankar on Influencer Marketing Strategies & the Creator Economy

    S2E15 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we welcome Archana Dhankar, a global marketing leader with over 18 years of experience in crafting digital and social media strategies across industries. She has worked with top brands like Unilever and Kerastase Paris, making her a well-respected voice in both B2B and B2C marketing. Recognized as one of the Top 10 Marketing Influencers of 2024 and a LinkedIn Top Voice, Archana brings deep insights into influencer marketing, brand strategy, and the evolving creator economy. 🔑 Key Topics Covered: 1. Creator vs. Influencer: What’s the real difference? 2. How B2B and B2C influencer marketing strategies differ 3. The rise of B2B influencer marketing on TikTok ✨ Follow Archana Dhankar on LinkedIn: https://www.linkedin.com/in/archanadhankar/ 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    27 min

  8. FEB 9

    Kristyn Snell on the Future of Digital PR & SaaS for Creators

    S2E14 of IMpulse: The Influencer Marketing Podcast 🎙 In this episode, we sit down with Kristyn Snell, a two-time founder and CEO leading both MODERNSPEAK, a digital PR agency, and Digitote Inc., a B2B SaaS platform revolutionizing campaign management for influencer marketers. Kristyn is redefining digital marketing and B2B SaaS, streamlining operations, and advocating for women in business. She brings a unique perspective on where technology meets creativity and how influencer marketing is evolving. 🔑 Key Topics Covered: 1. Balancing the needs of both brands and creators 2. How social data enhances influencer marketing effectiveness 3. The rise of subscription-based influencer marketing for hotels & restaurants 4. Brand safety mechanisms at MODERNSPEAK ✨ Follow Kristyn Snell on LinkedIn: https://www.linkedin.com/in/kristynsnell 🚀 Connect with Phyllo on a deeper level: https://beacons.ai/getphyllo

    42 min
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    Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.

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