The Future of People Initiatives Adam Fridman

Laura MacKinnon, Chief People Officer at Clari. Learn more about Laura: https://www.linkedin.com/in/tolauramackinnon/

To learn more about Yasmeen Duncan, Chief People Officer @ Magnolia Bakery: https://www.linkedin.com/in/yasmeenduncan/ Excerpt from the episode: "Absolutely. I mean, initially, when you hear marketing, everyone knows that marketing is trying to get the external customer excited, and engaged to purchase a product or whatever it is that they're trying to sell. But what happens to the internal employee? Right. And in HR, we're constantly trying to do all the things, whether it's initiatives, administration, the list goes on and on. But who is marketing to the internal employees in the same to keep them engaged, to ensure that they are on board for the initiatives, they're enrolling in the benefits and all the things. It's interesting when you pull statistics and look at even enrollment rates for companies, they're not as high, especially for benefit offerings that for instance are like perks. Say if you have like a city bike perk or a childcare benefit perk or... tuition reimbursement benefit per the list goes on and on. But do we have low enrollment in our benefits? Could it be because employees do not know that we have these benefits, that we have the perks that we have? Possibly, and statistics show that this is true. If we had an internal marketer, if the chief people officer functioned and positioned themselves to be the internal marketer for the employees to ensure that yes, employees are communicated to. and know what the offerings are, right? But also to engage them in having an even richer employee experience, how much more impactful could we function and could we be as an HR department, as HR leaders? And this conversation was so impactful for me. I took it to the next step of, okay, how do I reposition how I'm functioning in my organization? What should I be doing if the future of HR is being the internal CMO. What does that look like? What are my behaviors? How am I being represented online? What kind of things am I talking about? What should I be even engaging in conversation internally? And what initiative should I put in place to draw employees forward? And I think that functioning as a CMO, it also helps with recruitment and trying to get top talent."

To learn more about Northwell Health: https://www.northwell.edu/about-northwell. To learn more about Maxine: https://www.linkedin.com/in/maxinecarrington/. To learn more about Tom: https://www.linkedin.com/in/tomsclafani/. #employeeengagement #employeeexperience #marketingmindset #hrmarketing #hrinnovation #hr

2+ Years, 70 Innovators, 4 Authors, 264 pages... "The Lost Audience" Adopting A Marketing Mindset To The Employee Experience Exec VIP Draft: https://www.fofpi.com/book. The average person spends 1/3 of their life at work. That is 90,000 hours of time. Regardless of title or tenure, when it comes to our careers we all desire one thing. Joy. ❤️ Yes, joy. Without joy, $$$ is hollow, titles have less impact, and purpose has little value. Over the past year, we set out on a mission to define joy in the workplace and to figure out a way to replicate it for anyone who wants to buy this magic elixir. We launched a podcast titled “The Future of People Initiatives”, interviewed over 400 executives from every business sector, sent 10,000 emails to ignite dialogue, and broadcast 70 episodes of some of the most innovative minds in the People and Marketing space. That led us here. To our first book. The Lost Audience. Aptly titled this blueprint focuses on how to adopt a marketing mindset to your most important asset, your employee experience. We spend far too much time ignoring our people in favor of our profit. This book changes all of that by not only flipping the focus to the employee but also how this relationship will not only create abundant joy in the workplace but ignite performance and profitability that exponentially change the trajectory of your brand. So what do you say VIPs? Grab a cup of coffee, dig in, and let us know if this emerging market is what you’ve been searching for. Co-Author Bennett Andelman, Chief Marketing & People Officer @ Vision Solard. See Episode #43, "How do we unify the brand experience, externally & internally? https://www.fofpi.com/episodes/bennettandelman About Bennett: https://www.linkedin.com/in/bennett-andelman/ Co-Author Vince Venditti, CMO @ American Residential Services See Episode #55: "How would a brilliant marketer solve turnover?" https://www.fofpi.com/episodes/vince-venditti About Vince: https://www.linkedin.com/in/vincevenditti/ Co-Author: Andre Fomin, CEO of ProHabits, Managing Director obviEnce. See Episode #30: https://www.fofpi.com/episodes/andre-fomin. About Andre: https://www.linkedin.com/in/afomin/ Co-Author: Adam Fridman, Podcast Host. About Adam: https://www.linkedin.com/in/adamfridman/

Embarking on the journey of establishing a brand team? This video dives deep into the foundational steps and strategies essential for creating a powerhouse brand team from the ground up. Whether you're a startup or an established business, get insights on team structure, communication, and the importance of aligning with both internal and external branding goals. 🔹 Key Takeaways: Laying the groundwork: What every brand team needs to start. The dynamics of a successful brand team. The interplay between internal culture and external perception. Tune in to transform your branding vision into reality! Tags: #BrandTeam #BrandingBasics #TeamDynamics #InternalBranding #ExternalBranding #StartupBranding #BusinessStrategy

Launching a brand team can be a daunting task, but with the right guidance, it becomes an exciting journey. Dive in with us in this podcast episode as we break down the steps, strategies, and insights on initiating a brand team that caters to both internal and external audiences. From cultivating a strong brand culture internally to ensuring consistent messaging externally, we've got you covered! 🔹 Episode Highlights: The initial steps to kickstart your brand team. Crafting a unified message for diverse audiences. The importance of brand ambassadors within your team. Tools and techniques for seamless communication. Gear up for a comprehensive discussion that provides a roadmap for anyone looking to champion a brand team. Learn more about Chad: https://www.linkedin.com/in/reidchad/ Tags: #BrandTeam #InternalAudiences #ExternalAudiences #Branding #PodcastEpisode #BrandCulture #CommunicationStrategies