The combination of having to navigate the ever-changing tech landscape with buying behavior preferences is transforming how organizations go to market. Trends reveal the importance of being able to engage your channel partners and develop a thriving channel community.

Jeffrey Taylor, Channel Strategy Leader at Lenovo lends his experience with building and supporting an innovative channel strategy and global partner ecosystem. 

Highlights include:

Over 80% of Lenovo’s revenue globally goes through the channel.

A focus on developing the Channel led to Lenovo 360, a framework built around the 3 Pillars of ‘Enable, Connect, & Grow.’

Creation of learning paths and certifications, with 38,000 new certifications in 2023.

Soon to launch their Lenovo 360 for MSPs and the importance of Lenovo TruScale.

Listening to the partner and adapting to support their journey.

Importance of storytelling and crafting the right narrative to create personal connection.

Jeffrey’s book, ‘Bigger Than The Widget: Building Meaningful Customer Relationships By Going Beyond Your Product’ and the connection to the V Foundation.

To learn more about Jeffrey, connect with him on LinkedIn or grab him at an upcoming Conference. Also visit lenovo.com to learn more about the partner community. Don’t forget to pick up his book on Amazon and other book distributors.